This document outlines Anthony Raggs' personal brand canvas. It provides details on his background, skills, goals, and plan to work in the hospitality or publishing industries. His goal is to become a CEO and eventually own his own business. He intends to revolutionize these industries with fresh ideas and gain experience by working his way up the corporate ladder. His long-term goal is to start a multi-media conglomerate producing books, movies, games and more.

1. Portfolio Project 2
Developing Your Personal Brand Canvas

2. Anthony Raggs
v 28 Years Old
v Full Sail Student
v Entertainment Business Bachelor’s

3. Hospitality or Publishing
I would like to work in
hospitality or publishing. I
have fresh new ideas to
improve both fields of
work.
My goal is to reach CEO
before owning my own
business.
I would like to work for
NetherRealm Studios or at
Marina Bay Sands in
Singapore.

4. My Personal Skill Set:
v Orgaized
v Fast Learner
v Great Writing Skills
v Creative
v Fresh Take on the Entertainment Industry
v Bachelor’s (after graduation)
v Basic Analytical Skills from Full Sail University
v Basic Data Manipulating and Reporting Skills from Full Sail University
v Compassion
v Integritty

5. My Approach
I try to face each task or challenge head on. I like to find multiple
solutions to a common problem to make it less challenging the next
time its faced. I work hard to present an honest hardworking
personal brand. My integrity is important.

6. Credentials
vHigh School Diploma
vBachelor’s Degree in Entertainment Business
vJob Experience (Internship and Voluntary)
vManagement and Marketing Seminars and Classes
vHands on Interaction

7. Mission:
I personally intend to revolutionize
hospitality and publishing. I can gain
experience working my way up the
corporate ladder gainind new skills and
insight to produce a more customized
fulfilling experience for my consumers.
The publishing and
hospitality industries have
room and need for a new and
more modern touch.

8. Why Me?!
Like most people, I hate failing. But, I immediately start looking for alternatives
instead of giving up at the first sign of failure. Before Even approaching situations I
like to be organized and prepared for the best and worst. I’m a team player and
great leader; I intend to see the team win instead of self-glory.

9. Its important for me to be authentic and relatable. I
want to work with and for goal-driven people with
integrity. I think it is essential to represent brands and
products that are helpful and positive rather than just
profitable. I want to work for the big companies that have
longevity rather than ones that produce products that are
profitable for a season. I like to improve and build on a
foundation.

10. Networking
I will make connections and
hopefully gain a mentor through a
foundation or industry based social
club to gain insigh and experience.
I will research and post more
entertainment and hospitality
based content on my blogs and
business sites.
I will try and gain awards and
certificates to generate faith and
interest on my personal sites and
office space.

11. Who’s the Competition ?
There is stiff competition in the
hospitality and publishing
industries. I still have some work to
do to catch up and be efficient.
The competitors for these jobs
are recent college graduates with
training and interest in marketing,
editing, or managing

12. Development
v Graduate Full Sail University.
v Apply for an internship in my field of interest.
v Gain an entry level job.
v Gain a mentor and job experience.
v Work toward the CEO position.

13. End Game
My long-term goal in life if to start and own a multti-media conglomerate that produces
and distributes books, comics, movies, television shows, games, and apps. I also want to
perfect and customize the way that we experience multimedia and entertainment.

14. References
Executive Secretaries and Executive Administrative Assistants. Retrieved from:
https://www.onetonline.org/link/summary/43-6011.00
Lodging Managers.Retrieved from:
https://www.onetonline.org/link/summary/11-9081.00
Marina Bay Sands. Retrieved from:
https://www.linkedin.com/company/marina-bay-sands-pte-ltd/about/
NetherRealm Studios(WB Games).Retrieved from:
https://www.linkedin.com/company/netherrealm-studios/about/
Public Relations Specialists. Retrieved from:
https://www.onetonline.org/link/summary/27-3031.00