Allyssa Moody is a Full Sail student studying Business in the Entertainment Industry. Her career goals include working in sports marketing, business in the entertainment industry, or for ESPN/FOX. She aims to develop her personal brand to represent herself as passionate, driven, highly motivated, and constantly striving to improve. Her skills in communication, creativity, and sales from sports and restaurant work experience position her well for a marketing career. She plans to strengthen her leadership and networking on LinkedIn to distinguish herself among competitors and achieve her goals.

1. Developing My Personal
Brand
Allyssa Moody
Portfolio Project 2

2. My Future Career Goals:
v Business in the Entertainment Industry
v Sports marketing or Marketing
v ESPN/FOX in the North East or West Coast

3. Who I am
vI am a Full Sail student currently
studying Business in the Entertainment
Industry
vI am passionate, driven, and highly
motivated
vI am unique because I am constantly
trying to better myself
vMy goal is to be the best version of
myself which will reflect in my personal
brand

4. vBased off research, I obtain certain skills that are required in the
Marketing world
vCreativity, communication, interpersonal skills and having influencer
ability are to name a few
vI have played sports since I was little which has taught me to be a
team player, given me the dedication to practice harder to become
better and the urge to win
vI have sales experience and the drive to learn for my future career

5. vCurrently I work in the restaurant industry
vWorking in this industry has given me the skills to multitask and
communicate effectively
vOn top of those skills I am also able to sell/up sell items or
products
vI am a team player who enjoys a fast pace working environment
vI enjoy getting others involved to make the work environment
fun and run smoothly

6. vBeing credible in simple terms
means trustworthy
vKnowing the client, product and
company are all symbols of trust
vKeeping commitments has also
been a strong attribute of mine
vI dislike when others waste my
time therefor I make sure to not
waste others time
vLastly, listen. Make sure you know
the needs of the company and
client

7. Promise?
vThe promises I will make is to never
disappoint
vI want to be known as the reliable
one
vMy promise is to prove that my
personal brand represents the
person I am 100%
Problem?
vRelating to Sports Marketing,
Millennials are a problem
vSocial Media is huge in todays
society and the ability to watch
pro games at home is too easy
vHaving more live entertainment
would increase ticket sales

8. Why should someone hire me?
v I am dedicated and hard working
v I have sales experience as well as the desire to learn about marketing
v I strive to be better than I was yesterday
v I have all the skills required to succeed and represent the company of my dreams
Competitors could have more experience, be more or less prepared but a company
looks for someone who has the same brand values. I want to prove to my future employer
that I can represent their company and their values.

9. My Audience would include:
vEmployers of the companies I am interested in include FOX or ESPN
vThese companies are influenced by their competitors and the customers
vThese companies care about what the customers want because their likes
and dislikes effect the companies sales

10. Networking
vFull Sail has given their students the ability to have
access to many networking opportunities
vCreating my LinkedIn account and maintaining its
professional look will help grab attention from future
employers
vUsing my LinkedIn account to add connections will
allow me to get in contact with others
vI will continue to post brand and industry related
content to my social media outlets

11. you are your biggest competition.
vExploring LinkedIn I came across a bunch of
competitors
vI compare to them because we all have the same
end goals while attending school
vErica M Freeman is a Senior Marketing Associate
who will graduate from Full Sail University in 2020
with a degree in Media Management.
vI joined groups such as Engage For Success and
followed companies such as TED conferences

12. Strive for Greatness
vWhen it comes to improvements I
believe I need to work on my
leadership skills as well as
perfecting my communication skills
vIn order to stand out I need to be
exceptional when it comes to my
strengths
vI will seek out advice from Full Sail
professors and my fellow students
vI will continue to improve myself
every day
vChange doesn’t happen over night

13. GOALS:
vI will grow my brand
awareness online by
consistently posting branded
content
vI will increase my network
following on LinkedIn by
35%
vI will post on industry related
blog posts
vI will work on my weakness
and prove to be the best

14. References
• Slide 14: Photo by Emma Matthews on Unsplash
• American Management Association. 2019. “The Power of Keeping Your Promise to Customers:
How to Create Customers for Life.” https://www.amanet.org/training/articles/the-power-of-
keeping-promises-how-to-create-customers-for-life.aspx
• Sports Management Degree Guide. 2019. “Five Challenges Facing the Sports Industry”.
https://www.sports-management-degrees.com/lists/five-challenges-facing-the-sports-industry/
• 2003-2019. “What are the Qualifications for Becoming a Marketing Manager?”.
https://learn.org/articles/What_are_the_Qualifications_for_Becoming_a_Marketing_Manager.ht
ml
• Changing Minds. 2002-2019. “Credibility”.
http://changingminds.org/explanations/theories/credibility.htm
• Adelphi University. 2019. “Top 3 Skills Needed for a job in Sport Marketing”.
https://sportsmanagement.adelphi.edu/blog/top-3-skills-needed-for-a-job-in-sports-marketing/
• Rast, Heather. “7 Ways to Build Trust With your Clients”. http://soloprpro.com/7-ways-to-build-
trust-with-your-clients/