CJR Advisors provides strategic marketing and commercial assessment consulting services. Charlie Raffin is the president and has over 30 years of experience in various roles within Johnson & Johnson, including vice president positions assessing new products and developing global marketing strategies. He has extensive leadership experience in the pharmaceutical and diagnostic industries.

1. Charlie Raffin home (727) 286-8504
504 Lookout Court cell (908) 342-5189
Largo, FL 33770 caraffinfla@gmail.com
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CJR Advisors, Inc. (strategic marketing and commercial assessment consulting) – see attached 2010 -
pres
Successful S-corp, multiple large & small clients in pharma, diagnostics, medical devices, medical foods
CJR Advisors delivers high quality sales, marketing and commercial assessments for new products
trying to find their way in the complex world of clinically useful medical technology.
Executive Council, Florida Institute for Commercialization of Public Research.
Executive in Residence, Moffitt Cancer Center
Johnson & Johnson Operating Companies: 1980-2010
Ortho-Clinical Diagnostics (Diagnostic Products, Instruments & Rh Immune Globulin) 2004 - 2010
Vice President, Commercial Assessment, Worldwide Franchise Development (9/2005 - 2010)
Lead efforts for new lab test evaluation, market modeling, commercial rationale.
• 2006 J&J Standards of Leadership Award for C-BOT leadership performance.
Vice President, Immunohematology, Worldwide Marketing (2004-2005)
Global Leadership for company’s historic core blood typing businesses, $345 million.
Multiple strategic actions applied, some remain key contributors to ongoing business vitality.
Virco Lab, Inc. (HIV Drug Resistance Testing) 2002 - 2004
Vice President, U.S. Business
Responsible for post-acquisition efforts to develop successful Dx business adjacent to Rx launch.
Developed US commercial activity via interdependent partnerships; 124% of Plan.
Johnson & Johnson International (Pharmaceuticals Group Global Strategic Marketing) 1999 – 2002
Executive Director, EPO-Hematology Franchise, Global Franchise Leader - EPREX®
& PROCRIT®
$4.2 Bn global product: Delivered competitive entries prep; coordinated commercial efforts & new R&D
• J&J Standards of Leadership Awards
2001 (Global Growth Acceleration Team), 2002 (issues management), 2003 (Immunogenicity TF)
Ortho Biotech L.L.P. (“OBI”; Bio-Pharmaceutical Products; PROCRIT/Eprex (EPO) and OKT-3) 1989–1999
Senior Director, Strategic Business Development (1998-1999)
Member of Corporate Development Dept., Led multi-disciplinary “EPO Protection Team”.
• 1999 J&J Standards of Leadership Award - team co-leader for EPO Bus. Intelligence project.
• 1999 President’s Award; OBI Manager of the Year.
Region Business Director (1996-1998, Oncology Franchise)
• 1996 President's Cup Award (top sales). 1996 = $109MM, 1997 = $145MM, 1998 = $205MM
• 1998 Johnson & Johnson Achievement Award – team leader for Pharma Sector “EC III” Project.
Director, Sales Training & Management Development (1994-1996)
• 1995 J&J Achievement Award (attaining key OBI Company priority).
Director, Product Management; PROCRIT®
, LEUSTATIN®
, ORTHOCLONE OKT®
3. (1994)
Business Unit Director, Immunology; ORTHOCLONE OKT®
3. (1992-1994)
• 1993 Sales & Marketing Award; Sales & Marketing Dept. Manager of the Year.
Product Director, PROCRIT®
Surgery Indication (1992)
Division Sales Manager, Washington, DC, (1989-1992)
• Charter Member EPO sales management team – commercial start-up, pre-launch & launch activities.
Ortho Diagnostic Systems (Diagnostic Products, Instruments & Rh Immune Globulin) 1980 – 1988
Division Sales Manager, Sales Training Manager, Regional Trainer, Sales Rep
• Multiple performance awards, including Ambassador Club and President’s Cup.
Raffin Resume - 11/2016

2. Charlie Raffin - page 2
PROFESSIONAL EXPERIENCES - Other
Difco Laboratories, Inc., Detroit, MI (Microbiology products sold via global distributors) 1988 - 1989
Senior Product Manager, managed 3 Product Mgrs, lines with sales >$50,000,000.
• 1988 Staff Manager of the Year Award.
Peoples Community Hospital Authority (1400 bed, 5 hosp. system, suburban Detroit) 1976 - 1980
Laboratory Supervisor and Medical Technologist
• Blood Bank and Hematology Department Supervisor.
• Part of select team for new hospital start-up (establish working clinical lab)
• Special Assignment to Hospital Long Range Planning Team (Lab Dept. Rep.)
• Member, Hospital Professional Services Review Committee (Lab Dept. Rep.)
EDUCATION & AFFILIATIONS
1981 MBA
The University of Michigan, Ann Arbor, MI
Attended program while working full time.
1976 BS, Medical Technology
Wayne State University, Detroit, MI
Financed via self-employment and scholarships.
Adjunct Instructor, School of Medical Technology, 1982 - 1985.
Member, W.S.U. Medical Technology Alumni Board, 1983 - 1985.
National Blood Foundation (AABB)
Company Representative on Board of Trustees, 1994 - 1997
Member of Executive Committee, 1997
Chairman, Grants Subcommittee, 1996 - 1997
ADDITIONAL INFORMATION
Excellent health, still playing ice hockey 2x weekly.
Carpentry & Cabinet Making hobbies.
Italian language proficiency (read, write, speak)
US Soccer Federation; national level Coaching License (“D”); Level 8 referee certification
Shipwatch Yacht & Tennis Club: Master Association Treasurer & Chair, Budget Committee (2012-2014)
Raffin Resume - 11/2016