Zoran Raduka is a veteran exploring a career in digital marketing. He has experience as an Army combat photographer and working in education media production. In this document, Raduka outlines his skills, goals, and plan to network in the digital marketing field, including creating social media content and finding a mentor. He also analyzes potential competitors and areas for improving his own online presence.

1. PERSONAL BRAND EXPLORATION
Zoran Raduka
Project & Portfolio I: Week 1
July 2, 2023

2. I am Zoran Raduka, I am a 6 year Army
veteran. While I was in the Army my role was a
combat photographer/videographer. During my
time in the Military a lot of values were ingrained
in my work ethic. With every single one of my
projects I bring Integrity in my work and up
communication for end goal resolution. I also
never commit to a job without being completely
invested behind the idea of the project.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Strategist
• Social Media Manager
• Content Marketer
BRAND ARCHETYPE - I possess
innate advantages that sets my
work apart. Responsibility and
leadership are definitely my guiding
principles. When working on brands
I take charge, leading with grace
and command the respect of those
with share my vision.
[Digital marketer] for [Broadcasting]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Sandra Ballesteros
Outreach Plan:
• I will look into Caterpillar Inc.
• I will use direct questioning method to discover more
about this individual and their roles within their
organization.
• I will follow up with this person through direct
communication through LinkedIn.
[Senior Copywriter] at
[Caterpillar Inc.]
Tim Godbee
Outreach Plan:
• I will look more into ICF
• I will use direct questioning method to discover more
about this individual and their roles within their
organization.
• I will follow up with this person through direct
communication through LinkedIn.
PROFILE
PICTURE [Senior Digital Content
Strategist] at [ICF]
Kurt A
Outreach Plan:
• I will look into LendingTree Inc.
• I will use direct questioning method to discover more
about this individual and their roles within their
organization.
• I will follow up with this person through direct
communication through LinkedIn.
PROFILE
PICTURE [Senior editor] at
[LendingTree]

5. GOALS
Short Term: (Immediately After Graduation, 2026)
• Specific goal you want to achieve in short term.
‣I would like to complete at least one internship
with a Company.
Mid Term: (2036)
• Specific goal you want to achieve in mid term.
‣I’d like to either be a Manager for content
marketing strategy and or run my own
marketing company.
Long Term: (2046)
• Specific goal you want to achieve in long term.
‣Having led many self started marketing firms
and or be a innovator in creating new schemes
to digital marketing and a better understanding
on the topic for the community as whole.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Videography
SOFT
HARD
Adept
Data Analytics Novice
Critical thinking Expert
Time Management Expert
Content Production
SOFT
HARD
Adept
Marketing Adept
Judgement and decision making Adept
Complex Problem Solving Adept

7. I help by being the digital marketing expert
doing the problem solving by applying
practical marketing practices.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Army 6 years, Content producer
• Kentucky Department of Education Digital
Media Producer
Education:
• Defense Information School 2016-2017
• Digital Marketing, B.S., Full Sail University (Exp. 2026)
Awards:
• Overseas Service Ribbon. Army Good
Conduct Medal. Army Accommodation
Ribbon.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Chelby J.
Industry Experience:
• Marketing Asset Assistant
Education:
• Full Sail University
Leadership Experience:
• Internships
Skills and Proficiencies:
• Video Production x 3
• Video Editting x 3
• Videographer x 2
Zoran Raduka
Overall Online Presence:
• 500+ connections, banner image customized,
professional of headshot, not detailed is the profile.
• Grade: Average, 75 out of 100
Industry Experience:
• U.S. Army
• Kentucky Department Of Education
Education:
• Full Sail University
• Defense Information School
Leadership Experience:
• Public Affairs Experience while in a overseas
environment
• Self started brand
Skills and Proficiencies:
• Videography
• Photography
• Editing
• Journalism
Overall Online Presence:
• 32 connections, not professionalism of headshot.
• Grade: Poor, 60 out of 100

10. COMPETITION
Martin Williams
Noteworthy Experience:
• CNN Assistant Manager: Digital Marketing
• Atlanta News First: Promotion Coordinator
Zoran Raduka
HEADSHOT HEADSHOT
Industry Experience:
Education:
• Full Sail Master of Arts, Broadcast Journalism
Skills and Proficiencies:
• Content Strategy - 29 endorsements
• Content Development - 20 endorsements
• Digital Media - 31 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional of headshot, very detailed is the profile,
published articles, active on other social media, their
LinkedIn URL customized
• Grade: Superior, 95 out of 100
Industry Experience:
• U.S. Army
• Kentucky Department Of Education
Education:
• Full Sail University
• Defense Information School
Leadership Experience:
• Public Affairs Experience while in a overseas
environment
• Self started brand
Skills and Proficiencies:
• Videography
• Photography
• Editing
• Journalism
Overall Online Presence:
• 32 connections, not professionalism of headshot.
• Grade: Poor, 60 out of 100

11. BRAND POSITION
For companies who want to increase reach, I
provide practical practices because the practical
approach is the right approach.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Marketing Programs at Full Sail University
• Mid-Year Review of International Business Projections
‣ July 14
• Current Events in Crowdfunding 2023
‣ July 21
Digital Marketing
• Primary Content: I will be producing clean cut specific brand
content. With my royalty archetype I will focus on highlighting
and lifting up content to a higher level of excellence.
• Primary Tools: I will use Instagram and Twitter to promote
content. I plan on doing a post weekly.
• Website: I will use my digital portfolio website to distinguish
myself against competitors by highlighting the awesome
experiences and projects I get too or have worked on.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A Mentor I’d like to find would ideally be a Digital
Marketing Manager. I would like to connect this year
(2023) with this individual.
Formal Education
• B.S Digital Marketing Full Sail 2026
Technical Skills
• SEO Foundations LinkedIn Learning, July 2023
• Digital Marketing Foundations LinkedIn Learning,
August 2023
• Marketing Communications LinkedIn Learning, August
2023
Soft Skills
• Critical thinking LinkedIn Learning, August 2023
• Ethics of Technology, September 2023
• Marketing Foundations: Analytics October 2023

14. ZORAN RADUKA
You know lack of social media reach? Well, what I do I study analytics to
increase viewer-ship. In fact, https://www.youtube.com/watch?v=CcOPUxl2ufg.

15. REFERENCES
Shatov, A. (2021) Photo by Alexander Shatov on unsplash, Blue red and green
letters illustration photo – Free Render Image on Unsplash. Available at:
https://unsplash.com/photos/mr4JG4SYOF8 (Accessed: 02 July 2023).
Williams, M. (no date) martinwilliamsofficial. Available at:
https://www.linkedin.com/in/martinwilliamsofficial/ (Accessed: 02 July
2023).
Jenkins, C. (no date) ChelbyJenkins. Available at:
https://www.linkedin.com/in/chelby-jenkins/ (Accessed: 02 July 2023).
Adams, K. (no date) https://www.linkedin.com/in/kurtadamsphd/, Kurt Adams
PHD. Available at: https://www.linkedin.com/in/kurtadamsphd/
(Accessed: 02 July 2023).
Ballesteros, S. (no date) https://www.linkedin.com/in/sandra-ballesteros-/.
Available at: https://www.linkedin.com/in/sandra-ballesteros-/
(Accessed: 02 July 2023).
Godbee, T.D. (no date) https://www.linkedin.com/in/timdgodbee/overlay/photo/.
Available at: https://www.linkedin.com/in/timdgodbee/overlay/photo/
(Accessed: 02 July 2023).
https://www.onetonline.org/skills/soft/