1) The document summarizes Remax2000's annual general meeting focused on technology and how agents can utilize various tools. 2) It outlines Remax2000's website, social media presence, and goals to create a more integrated digital system. 3) Agents are encouraged to take advantage of mobile marketing tools available through Remax like texting listings, QR codes, and posting videos on Remax and Remax2000's YouTube channels.

2. Remax2000Toronto AGM
Technology and You
Your Logo

3. Agenda
Topics to Cover
1 Remax2000 Technology - website, social networks, blogs and Next Steps
2 RE/MAX Technology Tools - what is available to you by them
3 What You Can Do? Stay informed, Work the tools, Keep up with
✓ change

4. Remax2000Toronto
Website, Social Networks, Blog
•www.remax2000toronto.com
In 2010, company website was rebranded to its current name &
redesigned
-Remax2000Toronto holds the #1 position on Google’s
search engine
The positioning was earned organically through consistent
posting of articles to the site and its blog.
•Social Networks
Remax2000Toronto has a presence on all relevant social
networks like Facebook, Twitter, Flickr and its own YouTube
channel
-recruitment blog created to inform potential agents -
www.careersatremax2000.com
 Information posted is of value to the client as well as, agents

5. Next Steps
Changes we’d like to make happen
Current state - Separate Parts Next Steps - Create an Integrated System
Remax2000’s website and social networks are Remax2000 is currently looking at an office
1 working well. Name recognition and presence are 2 administration system which would create an
growing. Our Recruitment blog was created to tell environment that is more efficient and streamlined.
potential agents who we are at Remax2000. We do It will incorporate our own mobile technology,
have some agents using mobile technology. Our in communication system between office and clients,
office communication is handled by administration. better email communications and notifications. This
will require a redesign of the website.
Various parts have created a whole.
Remax2000 will be working closely with an online
media company to further spread the company
name and grow awareness.
Remax2000’s goal is to create a finely tuned digital
environment that shares and delivers information
and communication efficiently and effectively.

6. What’s at Re/Max?
Remax.ca has gone mobile
Text to View Listings
Today’s buyers can easily search for listings using
Information sent instantly to buyer’s phones.
1 They text 58888 with the number of the Remax’s location based services. Anyone with a
listing - all info on property including agent’s smartphone can easily search for listings and for you.
contact will appear on their phone, instantly. SMS gives them what they want instantly. Remax
QR Codes/Quick Response Codes
Curbside Marketing gives them price, description and
call AGENT, instantly to their phone.
Shortcut to mobile website or address card. Remax is providing its agents with a FREE SMS texting
2 Remax is providing you QR codes at no
charge. tool and a free sign to get you started
Remax/Mobile Website
Mobile website formats to the buyer’s
3 phone. Listings near location of buyer
automatically appear.

7. Text to View Listing

8. Quick Response Codes

9. Quick Response Codes

10. Media Habits
Mobility is changing everything
Morning Noon Night
1 Days of morning papers and radio 2 All day mobile - people searching 3 TV, Internet, Gaming: no one
are gone. on internet for their information really does the nightly news on
TV. Internet news has taken off.
Google and Yahoo can’t keep up
with the news that Twitter
provides.

11. Media Habits Changing

12. Facebook Revolution

13. Internet Users
Mobile vs. Desktop
Devices are overtaking traditional computers as the primary
Mobile Internet way consumers access the internet. Canada has been
devices overtaking behind the curve partly due to data plan prices and our love
for Blackberries.
Landscape is changing with Telus, Virgin, Wind, etc.
Bell and Rogers
have lock on mobility
Devices are growing rapidly in Canada. 675,000 are
Over 5 million Blackberry, 1 million are iPhones, another 1/2 million are
iPads and other tablets or Android phones.
Canadians have
smartphones

14. Curbside Marketing Pyramid

15. YouTube
On RE/MAX website
•RE/MAX as host
RE/MAX will now host your listing videos on remax.ca and host a video of
yourself on your agent profile
-YouTube video of listings is a great addition to mobile marketing
YouTube video uploads and links from your own Youtube Channel can be
added to your listings in LeadStreet
•Remax2000 YouTube channel
Our YouTube channel can host your videos as well

16. Post Videos on Remax Channel

17. How to Start
How to activate the RE/MAX Mobile Marketing Tools
Lead Street
You need to visit Lead Street Canada. SMS Text to View Listings is activated in Lead Street. QR Codes can be found inside
1 LeadStreet, copied from your profile on remax.ca. Youtube your listings and Youtube yourself are both activated in LeadStreet
How to Get onto LeadStreet?
Your RE/MAX ID and your password is the office phone number
2
RE/MAX Web Support
You can contact RE/MAX web support for some more help with this at: webadmin@remax-oa.com phone: 905-542-2400 or
3 toll free at 888-542-2499

18. One Last Item - the iPad
RE/MAX has created its first iPad app, only for RE/MAX agents

19. iPad
Organize Yourself, Be More Productive
Buyer Report Card
Fit To Sell
Curbside Marketing also included so you can show your clients
what you are doing for them. As well, your RE/MAX Tool Box, all
Fit to Buy
that you need for your mobile marketing.

20. So Now What?
Get your website up to speed, your social networking - get connected. Complete your videos and photos.
1
Our job at Remax2000 will be to improve our technology and communications to provide a more efficient and
2 effective real estate environment
Get onto LeadStreet activate the tools which are readily available to you
3
Attend conferences like KickStart or RE/MAX & You. They are full of information for you to do your job more
4 effectively.
Sign up for sessions with REBarCampTO www.rebarcampato.com or attend #remarkto, a monthly meeting for
5 Toronto agent’s to discuss real estate marketing - www.meetup.com/RETechTO
For credits, you can also attend the Real Estate Toronto Summit held once a year by #remarkto -
6 www.RealEstateMarketingSummit.ca
I will post this slideshow on our YouTube channel so you can reference to it
7

21. Connecting with consumers is changing rapidly. It can
leave one feeling a little overwhelmed by the speed of
technological changes.
There is information out there, tools for you to use to
help you do your work more effectively and productively.