Presentation by R. Michael Brown of Brown Ltd. on Marketing and Public Relations 2.1 using technologies and systems to provide the lowest marketing cost per customer. First delivered to the Independent Bakers Association, a trade association conference, at The Breakers in the Town of Palm Beach. The presentation covers ntegrated marketing using Internet based technologies, content marketing, and brand journalism.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Integrated Social Business, Deployment & OptimizationJustice Mitchell
Integrated Social Business, Deployment & Optimization is a complete look at the variable stages of creating and deploying socially sound content and campaigns.
Effective Content Marketing in the Web 2.0 Era
Content is King. We have head this many times and more.
Here is why we think so.
According to a recent study, the most used content marketing avenues are articles (79 percent), social media, excluding blogs (74 percent), and blogs (65 percent).
But the content marketing channels that carry the most confidence for effectiveness are in-person events (78 percent), webinars/webcasts (70 percent) and case studies (70 percent).
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Integrated Social Business, Deployment & OptimizationJustice Mitchell
Integrated Social Business, Deployment & Optimization is a complete look at the variable stages of creating and deploying socially sound content and campaigns.
Effective Content Marketing in the Web 2.0 Era
Content is King. We have head this many times and more.
Here is why we think so.
According to a recent study, the most used content marketing avenues are articles (79 percent), social media, excluding blogs (74 percent), and blogs (65 percent).
But the content marketing channels that carry the most confidence for effectiveness are in-person events (78 percent), webinars/webcasts (70 percent) and case studies (70 percent).
The Upside of a Downturn: Broker Business Building on a BudgetBen Grossman
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
Brief overview of how social media helps with various business functions like business content creation, customer service, CRM, decision making, community listening, content monitoring.
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Brief overview of how social media helps with various business functions like business content creation, customer service, CRM, decision making, community listening, content monitoring.
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Integrated Marketing and PR 2.1
1. Marketing & PR 2.1
R. Michael Brown
Brown Ltd.
February 15, 2011
2. R. Michael Brown
• Brown Ltd: Hybrid Traditional & New Media
Marketing and Public Relations Consultant
• Pulte Homes: Florida Director of Marketing & PR
– $20 million Annual Budget Cut by $9.8 million w/ Internet
• Motorola: Future Vision Communications Manager
– Nextel - Brand Journalism Group
– Premier of China - International Broadcasting
• IBM: First Multimedia Communications Manager
– 1989 NY Film Festival Award for What Web Would Be Like
– First Professional Blogging Group 1987
– On Internet Since 1983
MikeBrown@BrownLtd.com
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561-‐756-‐1674
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2
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3. Today’s Goal
Marketing 2.1
Technologies & Systems
Can Provide Customers @
Lowest Cost / Customer
• Snapshot of Marketing in the Middle of
a Full-Court Press
• Winning Customers (Marketing | PR |
Sales | Service) By Engagement With
A Systems Content Marketing
Approach with
Measurement • How? Marketing Mix 2.1
MikeBrown@BrownLtd.com
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4. Snapshot of Marketing
in the Middle
of a Full-Court Press
MikeBrown@BrownLtd.com
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4
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5. Is Marketing Getting Easier?
Marketing
2.1
?
Tom Cunniff
VP Dir. of Interactive/Assoc.
Creative Director at Combe
MikeBrown@BrownLtd.com
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6. Traditional Media Content Distribution
GATEKEEPERS
Content
Producer
Circulation
1.0
Create for 4 Distinct Channels of Distribution
MikeBrown@BrownLtd.com
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6
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7. Traditional Newspaper Ad Sales
2000
-‐
2002
Tech
2005 - 2006
Wreck
Real Estate
Circulation Recession
Peak
1.0
Mike Brown Real Estate Marketing 2.1
Newspaper
MikeBrown@BrownLtd.com
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561-‐756-‐1674
Advertising Cuts -‐
7
-‐
8. New Media Content Distribution: FLOW
GATEKEEPERS
Circulation
2.1
Create Once – Publish Many Places
Evangelize => <= Encourage Evangelism
MikeBrown@BrownLtd.com
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561-‐756-‐1674
Get Referrers to Get MOMENTUM -‐
8
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10. New Media Content Conversation
Your Inc
Online
Conversation
Circulation
2.1
Brian Solis
FutureWorks
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11. Using Technology for Integrated Marketing
All Organizations
Must Now Be Publishers
to Survive & Grow
• You are Now in the Publishing Biz
– Websites
– Blogs
– Twitter - PLUS MORE…
– LinkedIn
– Facebook
– Email
MikeBrown@BrownLtd.com
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12. Using Technology for Integrated Marketing
Content Marketing
Publishing in All Media
Is Marketing & PR 2.1
• Business & Marketing Has Changed
• Old Business Model
– Advertising
– PR –> Primarily Press Releases
• New Business Model
– Content Publishing to Engage
Stakeholders, Influencers,
Customers
MikeBrown@BrownLtd.com
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13. Content Marketing
Defined
“The science of understanding
exactly what your customers
need to know (all of it), and
delivering it to them, in the
channels they care about, and in
a relevant, layered, and
compelling way to grow your
business.”
R. Michael Brown
Brown Ltd.
MikeBrown@BrownLtd.com
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561-‐756-‐1674
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14. Advertising is
Interruption Marketing
• Ads interrupt you from:
– Watching your program
– Reading an article
– Listening to music
– Looking at scenery
– Connecting with others
• Take Your Marketing Back
From Media Companies
MikeBrown@BrownLtd.com
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15. Why Do You Want To Do
This?
• 90% of Buyers in the USA Go Online
Before Making a Buying Decision
Forrester Research
• Over 100 Million Per Day Read Blogs
Six Apart
• People Spend More Time on Social
Networks than Reading Email
Nielsen
MikeBrown@BrownLtd.com
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16. Traditional Marketing
The 4 P’s
Product or Service Price
Place (Distribution) Promotion
Direct Mail & Mail Order
MikeBrown@BrownLtd.com
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17. Traditional AND New Marketing
8 P’s
Permission, Proximity, Perception, and Participation
Product or Service Price
Place (Distribution) Promotion
Brick and Mortar Store Fronts + Hundreds More
Thousands of Websites
Thousands of Websites Thousands of Social Media Channels
With Sub-Channels Totaling Millions
Direct Mail & Mail Order
MikeBrown@BrownLtd.com
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18. Why Take Your Marketing Back?
• Traditional Marketing Media
MikeBrown@BrownLtd.com
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-‐
19. Why Take Your Marketing Back?
• Traditional Marketing Challenges
MikeBrown@BrownLtd.com
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-‐
20. Your Marketing Is Now About I
I
It
I
ID
Marketing Used to Be About IQ
Product & Benefits. Now it’s about Ideas
Identity
Internet
Interest
Imagery
Integrity
Influence
Ingenious
I’m Bored
I Love You
Ingredient
Impression
Interaction
$Advertising is a Luxury$ Intelligence
Information
And NOT Believable Imagination
Independence
[under 40] Inexperience
Inconvenience
Now:
I Have Dreams
The Search for What I Want
MikeBrown@BrownLtd.com
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22. How?
=> BECOME THE MEDIA ;)
• Don’t Interrupt => ENGAGE
• Where Do Your BEST Customers Hang
Out? Stakeholders? Influencers?
Events? TV? Trade
Blogs?
Which Stations? Websites?
Malls?
Movie
Radio? Theaters? Groups Groups
Which Stations? Consumer
Magazines? Websites?
Print Or Websites?
News
Newsletters? Websites?
MikeBrown@BrownLtd.com
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561-‐756-‐1674
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-‐
23. How?
Marketing Mix 2.1
• What Info Does Your Customer Crave?
• Create Content Once
• Publish & Interact In The Channels
Where Your Customers Live => Leads
to:
Engagement
Create a Flow with Increasing Momentum
MikeBrown@BrownLtd.com
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561-‐756-‐1674
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24. The Goal: I Love You
Engagement
More Than My Dog!
The stakeholder
becomes a brand
advocate, evangelist,
and will do what it
takes to help expand
Layers of the brand.
Content
Consideration
“By delivering content
Awareness
Transaction
Interaction
Advocacy
that is vital and relevant
Bonding
Purchase
Repeat
to your target market,
you will begin to take
on an important role in
their lives.” Joe Pulizzi
Customer Journey
What is Engagement? Brand and Consumer Connection
MikeBrown@BrownLtd.com
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25. You can deliver tangible
Content benefits to prospects and
customers by providing
relevant content that helps
Development provide solutions to some of
the toughest problems they
are facing.
• You Are the Publisher & Broadcaster
• Brand Journalism
– Character Driven Stories
– News & Features
– Editorials
– Commenting
• Harnessing the stakeholder
environment to get them to engage
with your brand is managed chaos
MikeBrown@BrownLtd.com
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-‐
26. Putting It All
Together
A Systems Approach
With
Measurement
MikeBrown@BrownLtd.com
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27. Putting It All Together: Publishing & Broadcasting
Analy&cs
Web/Email/Networking
800#
Email
Online
PR
MarkeKng
Tradi&onal
Your
2.1
Social
Marke&ng
Natural
Brochures
Website-‐Blog
Networking
Search/SEO
Signage/Outdoor
Traffic
Direct
Mail
Newspaper
Magazines
Link
Events
Paid
Search
Radio
Building
TV
Affiliate
Public
RelaKons
SMS/Txt
MarkeKng
MarkeKng
MikeBrown@BrownLtd.com
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561-‐756-‐1674
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27
-‐
28. Using Technology for Integrated Marketing
Customer Relationship
Management (CRM) Systems
Your
2.1
Natural
Email
Social
Online
PR
Website-‐Blog
Search/SEO
MarkeKng
Networking
Traffic
Paid
Search
Tradi&onal
Analy&cs
Marke&ng
Brochures
Web/Email/Networking
Signage/Outdoor
800#
Direct
Mail
Newspaper
Magazines
Events
Radio
TV
Public
RelaKons
MikeBrown@BrownLtd.com
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561-‐756-‐1674
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28
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