This document discusses strategies for integrating email marketing with other digital channels like social media, mobile, search, display and content marketing to improve email success. It provides an agenda for the presentation and outlines how integrating channels like Facebook, Twitter, Pinterest and LinkedIn can extend the reach of email campaigns. It also covers best practices for mobile optimization and integrating other activities like retargeting, site links and content development to create continuous conversations across channels. The goal is to improve insights, segmentation, engagement, conversion and retention through a holistic marketing approach.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Presentation by R. Michael Brown of Brown Ltd. on Marketing and Public Relations 2.1 using technologies and systems to provide the lowest marketing cost per customer. First delivered to the Independent Bakers Association, a trade association conference, at The Breakers in the Town of Palm Beach. The presentation covers ntegrated marketing using Internet based technologies, content marketing, and brand journalism.
(Module: Modules as requirement specifications)
At the end of this lab you will be able to:
► Modify the attributes of a module
► Explore how a change effected the module’s history
Given
► Automated Meter Reader (Water) project (AMR)
Description
► In this lab, you log in as Bob the analyst and add a few details to a module by modifying its attributes. Then, you view the module’s history.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Presentation by R. Michael Brown of Brown Ltd. on Marketing and Public Relations 2.1 using technologies and systems to provide the lowest marketing cost per customer. First delivered to the Independent Bakers Association, a trade association conference, at The Breakers in the Town of Palm Beach. The presentation covers ntegrated marketing using Internet based technologies, content marketing, and brand journalism.
(Module: Modules as requirement specifications)
At the end of this lab you will be able to:
► Modify the attributes of a module
► Explore how a change effected the module’s history
Given
► Automated Meter Reader (Water) project (AMR)
Description
► In this lab, you log in as Bob the analyst and add a few details to a module by modifying its attributes. Then, you view the module’s history.
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Leveraging Digital Channels For Email Success
1. Improving Email
Results from the
Outside In:
Leveraging all your digital channels
for email success
PRESENTED BY NETPLUS
May 9th 2012
1
2. AGENDA
• Email at the epicenter
• Using social media platforms and
functionality to create lasting
relationships
• Digital data sources; leveraging
search and display to build and use
your list
• Developing content worth sharing
• Q&A
2
3. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
• PERSONAL
CONNECTIONS TO HIGH
VALUE USERS
• TRUSTED AND
PERMISSION BASED
REMARKETING
CHANNELS
• CONTROL OVER THE
TIMING AND FORMAT
OF MESSAGING
• KEY INSIGHTS TO
LEVERAGE ACROSS
EFFORTS
• EXTENDED VALUE OF
CONTENT PRODUCED
3
4. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
TRADITIONAL MARKETING
WITH EMAIL
• EXTEND MASS REACH
EFFORTS
• CREATE A PERSONAL
PERMISSION BASED
RELATIONSHIP
• ESTABLISH
REMARKETING
CHANNELS
• REPOST
OFFERS, INCENTIVES OR
COUPONS
•TAP INTO REFERRALS
AND FORWARDS
4
5. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
SOCIAL MEDIA
WITH EMAIL
• UTILIZE NEW
MESSAGING CHANNELS
TO REDUCE LIST
FATIGUE
• ENCOURAGE
SHARING OF CONTENT
ACROSS CHANNELS
• RESPECT USER’S
COMMUNICATION
PREFERENCES
• TAP INTO INFLUENTIAL
AND ACTIVE
POPULATIONS
5
6. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
SOCIAL MEDIA
WITH EMAIL
EMAIL SOCIAL
•ADD SOCIAL ICONS TO
EMAIL TEMPLATES
• INCLUDE SHARE
BUTTONS IN EMAILS
• HIGHLIGHT SOCIAL
PROMOS OR WINNERS
IN EMAIL
•ASK YOUR USERS TO
LIKE YOUR FACEBOOK
PAGE
6
8. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
SOCIAL MEDIA
WITH EMAIL
SOCIAL EMAIL
• ASK FANS AND
FOLLOWERS TO
SUBSCRIBE TO EMAIL
• POST TOP EMAIL
CONTENT WITH LINKS
• CREATE A FACEBOOK
APP THAT CAPTURES
EMAILS
8
12. PINTEREST
• Start leveraging popular pins in your email
campaigns.
– Tie specific Pinterest boards to your email
calendar (holidays, sales, events, trends).
– Test out a Pinterest only campaign to the socially
engaged segment of your email file.
– Pinterest isn’t just about still images. Leverage
popular videos from the site to make your email
more interactive.
12
13. LINKEDIN
• Use the messaging capability built into
LinkedIn (cautiously) but post updates to
alert your connections and fellow group
members to “email only” opportunities for
valuable content like white papers with a link
to subscribe
• Use an email link in your signature so as you
participate in discussions you offer an
opportunity for other group members to find
you and subscribe
13
14. FACEBOOK
• Use email subject line testing to optimize
Facebook ad headlines (and ↔)
• Test image effectiveness in email and
incorporate into status updates or Facebook
ads (and ↔)
14
15. FACEBOOK
• Get added mileage from the most popular
status update content in email
• Tease upcoming emails via status updates
• Incorporate enthusiastic and relevant
Facebook fan comments in your emails
15
16. FOURSQUARE
• Encourage/incent attendees via email to
check in at your events
• Tie Foursquare ad campaigns directly to all
your objectives, including email
16
17. TWITTER
• If your email or site delivers good content
use hashtags to help alert those who might
be interested
• Put a tweet this button in the email to share
the content
• Occasionally tweet our requests for followers
to join your email list. Sweeten the deal by
offering previews, special content or
incentives.
• Test subject lines as your tweets using links
you can track to see which tweet gets the
most traffic
17
18. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
MOBILE MARKETING
WITH EMAIL
• CHANGES IN HOW
PEOPLE ARE VIEWING
EMAILS
• GATHER EMAIL
ADDRESSES VIA SMS
EMAIL SIGN-UPS, QR
CODES, AND TEXT TO
JOIN PROGRAMS.
• OPTIMIZING BOTH
EMAIL AND WEBSITE
TO HANDLE TRAFFIC.
18
19. MOBILE
March 2012 smartphones
were in use by 50.4% of
consumers in the USA,
with Android accounting
for 48.5%of all smartphone
handsets and iOS at 32%*
* http://blog.nielsen.com/nielsenwire/?p=31688
http://techcrunch.com/2012/05/07/nielsen-
smartphones-used-by-50-4-of-u-s-consumers-
android-48-5-of-them/
19
20. MOBILE
• Optimize the formatting for smart phones
and tablets
• Optimize the experience for the way people
use their mobile devices and the kind of
content that is relevant to them when mobile
• Optimize the Landing pages
20
21. MOBILE DESIGN GUIDELINES
• Subject and sender name matter
• Simple beats pretty
• Be brief
• Early birds catch worms
• Create a sense of urgency
• Optimize the site behind the email.
21
22. MOBILE
• One column
• Enlarged Fonts
• Bigger Links
• Image by default on all
mobile are off except for
the iPhones and iPads
22
23. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
DISPLAY ADVERTISING
WITH EMAIL
• RETARGET EMAIL
OPENS
• USE RICH ADS WITH
EMAIL CAPTURE
• TEST DYNAMIC ADS
WITH EMAIL INPUTS
• COORDINATE WITH
SHOPPING CART
ABANDONMENT EMAILS
23
24. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
SEARCH MARKETING
WITH EMAIL
• USE THE NEW
GOOGLE AD FORMAT
FOR EMAIL CAPTURE
• TRY SITE LINKS TO
BOOST EMAIL ACTIVITY
• ENSURE AN EMAIL
CTA IS ROTATED IN
PPC AD COPY
• SET UP A SPECIFIC AD
GROUP IN PPC
• FIND NETWORK
PARTNERS FOR COST
EFFICIENT EMAIL CPA
24
27. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
INTEGRATING
CONTENT MARKETING
WITH EMAIL
• USE YOUR SITE INTEL
TO DEFINE AND TEST
YOUR MOST EFFECTIVE
CONTENT
• BRING THE CONTENT
TO THEIR INBOX
•RECOGNIZE, REWARD
AND INSPIRE VIA A
LOYALTY PROGRAM
•ANALYZE YOUR
NEWSLETTER CLICKS
WITH GA
27
28. EMAIL INTEGRATION
CHECKLIST
Is your email sign opt-in available from every page
of your site and your social channels?
Are you using multiple social sharing options in
email?
Do you use content from social to encourage
email subscribers to become fans or followers?
On your social channels do you encourage users
to sign up for your newsletter?
Do you have in-Store signups?
Are you collecting enough data from your users to
segment your list?
28
29. EMAIL INTEGRATION
CHECKLIST
Have you Surveyed your email list to gain
valuable information about your users?
Are you tracking what users are clicking and their
flow on your site?
Do you have a good Email Template which
includes social links and house keeping links?
Are your Emails and web site optimized for a good
mobile experience?
Is your content worth sharing?
29
30. CONTINUOUS MARKETING
MOVING FROM CAMPAIGNS TO INFORMED CONVERSATION.
• IMPROVED INSIGHTS
• BETTER
SEGMENTATION AND
LIST MANAGEMENT
• INCREASED
ENGAGEMENT
• HIGHER CONVERSION
RATES / ROI
•IMPROVED RETENTION
30
31. Thank You.
Robin Neifield
CEO, Netplus
rn@thinknetplus.com
t610-897-2382
Jim DelPizzo
Director of Technology, Netplus
jdelpizzo@thinknetplus.com
t610-897-2380 x 133
31