Issues in contemporary music industry & Research into two decades in music industry

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Issues in contemporary music industry & Research into two decades in music industry

  1. 1. Streaming videos is content sent in compressed form over the Internet and displayed by the viewer in real time. With streaming video, a Web user does not have to wait to download a file to play it. Instead, the media is sent in a continuous stream of data and is played a it arrives. YouTube is one of the most biggest and popular music video streaming program. There are dozens of musicians who allow there music videos to be viewed by fans and viewers on streaming programs (YouTube). Many artists prefer streaming as they can still earn a lot of money through the number of views. For example Musician Zoë Keating is also in favour of streaming music videos. Google Doc revealed that nearly 97% of Keating's income came from sales of her music on iTunes, Amazon and her own Band camp website.
  2. 2. Streaming music videos means that music videos are now targeting the niche market through the use of internet. This means that music videos have also been able to become unique, challenging and diverse, so they no longer have to appeal to everyone; instead they can reflect the genre of their music and push the boundaries. Zoe Keating is a non-mainstream artist and she specifically targets audiences who like to listen to Contemporary classical and cello rock Keating mainly uses the music-streaming service called Spotify
  3. 3. A new button within the Spotify app allow users to bounce whatever music they're playing to compatible speakers on their Wi-Fi network. This is because Spotify streams directly to the speaker from its server, it doesn't necessarily need the device that was used to initiate the streaming to remain near it, or even to remain on. This means that any device linked to the Wi-Fi network can connect to the speakers. It also means it doesn't drain the battery or prevent you from doing certain things with your phone while you're listening to music at home
  4. 4.  Record labels are losing the control they have over the distribution of music videos due to losing control over audiences accessibility. This is because audience no longer have the need to watch the most expensive and dynamic videos such as buying albums, instead audience can watch music videos on YouTube or Daily Motion
  5. 5. Audiences are no longer controlled; they watch what they watch to watch; instead of watching/listening to radio stations or music channels such MTV which selects which tracks and music videos to play. The increasing number of fans have emphasised the power and popularity of music videos. For example the `Gangnam style` hit 1 billion YouTube views. Streaming also gives unsigned artists the chance to be noticed and discovered- For example; Scooter Braun “found” Justin `Bieber` on YouTube
  6. 6. In the 1970s Disco become one of the biggest genre of the decade, especially across North America, Europe and Oceania. Other popular genres were smooth jazz, soul, funk and hip hop. Rock (punk rock, heavy metal, hard rock and art rock) was mostly popular in the Western countries.
  7. 7. Disco is the genre music which is most associated with the 1970s. Discos music videos consisted of first appearing in dance clubs using popular dance movement such as “The Hustle” by Van McCoy Many Disco Divas at the time were singers such as Diana Ross, Donna Summer, Gloria Gaynor and Anita Ward. The film `Saturday Night Fever` was released in December 1977, starring John Travolta and featured the music of the `Bee Gees` and several other artists. It had the effect of setting off disco mania in the United States. The `Bee Gees' soundtrack to Saturday Night Fever became the bestselling album of all time.
  8. 8. Another reason for the rise of popularity of Hip hop music during the 1970s is because it was described as an outlet and a "voice" for the disenfranchised youth of low-economic areas, as the culture reflected the social, economic and political realities of their lives (genre audience; mostly in New York City-Bronx). The lyrics told stories which artists went through and through Hip Hop music they presented their values and believes (which were similar/shared by a lot people living in New York at the time) Rapping roots from African-American music. AfricanAmerican traditions of signifyin, the dozens, and jazz poetry all influence hip hop music, as well as the call and response patterns of African and AfricanAmerican religious ceremonies. Hip Hop music and culture was formed during 1970s in block parties; It was introduced first in New York by immigrants from Jamaica and from the Caribbean (including DJ Kool Herc0considered father of Hip Hop). It then became increasingly popular in New York City, especially among African American youth residing in the Bronx
  9. 9. The Hip Hop subculture is a world wide influence (majority of its audience are non-black-75%) and it is one of the most popular genre in the USA. Hip Hop grew its popularity through being played at parties, basement parties and on the streets of New York. Busy Bee Starki, DJ Hollywood and DJ Afrika Bambaataa are known for inventing the term `Hip Hop. In 1979, hip hop rose awareness through the production of Sugar Hill Gang's "Rapper's Delight." This was the first enormously successful hip-hop song. As hip-hop began to evolve, rap became a rhythmic form of expression against "the system" such as the police. Subsequently, this prompted the music and film industry to endorse rap and to collaborate with it. In 1985, Krush Groove was released. This movie depicted the life of rap music, earned $17 million and took rap to the next level: such as becoming mainstream.
  10. 10. Music was mostly consumed through the Radio and record album & tape. `Rock` and `Roll` was one of the main genre during this era (some famous artists from this genre was Elvis and Chuck Berry) Chuck Berry made Rock & Roll influential by incorporating things that weren’t focused before the 1950s such as electric guitars, showmanship, guitar solos Musicians would constantly be seen on the road; to reach a wider range of new audiences; in order to be widely spread in being noticed Subculture was based on youth; teen gangs in particular which emerged from the culture of being progressive, non-conformist, open about sexuality and resisting authority UK major record companies established-several producers and artists launched for independent label as an outlet for their work but failed Before being famous, artists started small and worked their way up to be recognised; they started to perform locally at clubs and pubs and worked in low end jobs such as waiters in Tinsel Town
  11. 11. The British Invasion was a phenomenon that occurred in the midBeatles was a band 1960s; when blue rock, beat sound, which was part of the rock and pop music of British culture British invasionbecome popular within the US developed a viable national music industry `swinging 60s` Television broadcasted music award shows, which highlighted the best music of the month/that year; these shows helped albums to become popular and sales of certain records continued to rise The rock era continued and American country music was also introduced Music during this era was more than R&B-at that time the music was about taping into what was happening politically e.g. `Happy Birthday` for Martin Luther King (for his birthday to become a national holiday) by Stevie Wonder
  12. 12. A lot of artists rose to fame because their music was tackling a lot of real life issue for example Elvis Presley’s song were often controversial or dealt with issues such as the `Civil Rights Movement` Very Political era-`Feminism` and Racial tension (equal pay rights and civil right act and). There was a shift from religion morals and traditional views such as men being the breadwinners whilst women are domesticated and stay at home as housewives. There was a thirst for change and progression (such as equality for all races and genders) Social impacts-people going out and socialising e.g. enjoying themselves with friends and partners at the Disco (social gatherings) Elvis Presley’s Unique selling Point-although he was white he sang like a black man (he could sing at a very fast pace e.g. like in rap songs) It was the beginning and the start of a modernising and developing society (which started to unfold itself during this era) towards progression for example the values of the society known were religious and strict; many parents of young girls who were fans of Elvis were worried. This is because Elvis use to have a sexually provocative performance style such as swinging his hips. Many young girls of that generation loved him and his pop star image. However, the generation before such as parents saw this as a concern; the new generation were less attached by traditional values and belief such as religion
  13. 13. Society started to become more progressive and less tied down by traditional values and beliefs e.g. Dance movement which were unacceptable during the previous eras now started to become more acceptable e.g. the Elvis Hip thrusting movement become a lot tolerable by parents and audience. Audiences consumed music through “tapes” and “cassettes” (fairly cheaprecording popular songs of the radio channels) and the TV such as `MTV` and `Top of the Pop` =easiest way to watch music videos Famous artist Michael Jackson (often referred as the `king of Pop`) not only influenced singers to just sing (in particularly Black Afro-Caribbean American artists) but also to perform and dance (Michael was one of the first artist to create music video-one of the reason why he is still a musician legend) `R&B` & `Pop` was very famous e.g. Abba, Queen (rock), Michael Jackson. Whitney Houston, Prince, Lionel Richie, Flash’s them Public gatherings & parties-artist recognised in bars & performance clubs (mouth-of-word) and therefore being noticed and signed by label records. + Going to concerts was high on the rise because it was a chance to see the artist Michael Jackson’s `Moon Walk`-everyone went wild for it; kids would stay up late to watch this, his music and dance style. A lot of Michael's song such as `Billie Jean` was targeted at younger audience than adult (more focused on a younger market) Music videos (very popular in 80s) took focus from radio-MTV (channel which aired music videos and music which were top of the chart) changed the essence of music (now no longer just songs but also visuals) and a lot of money was pumped into it because it was a big promotional method as it was visuals-communicates the power of visual art and how it had an impact on the music industry
  14. 14. `Hip Hop` continued to grow e.g. artist such as Britney Spears and rose to fame and `Pop` and `Punk` were another genre which continue to grow Hip Hop become the biggest Era when different genres selling collaborated + reconstructed together e.g. `neo-soul` + `punk funk` Michael Jackson was named as the `King of Pop` Largely delivering music to public while selling CD remained popular Madonna (although was controversy Adoption of the internet-opened at the timeup other ways for people and sexualised and blasphemous) came audience to listen to CD and songs into success and had influence over (e.g. online downloads and Western media culture. Rappers such websites offering music) as `2Pac` also came into fame (however 2Pac’s death occurred Female rap artist such as `Foxy Brown` and `Little Song’s` were during this era) quite sexually explicit; sang and expressed rap through mentioning about sex: it was what male rapper would usually sing Although rap was seen as about (was seen as a masculine thing)= proved and showed that masculine; was dominated by they can do the same thing despite them being women female rappers such as `Queen Latifah` and `Salt-n-Pepa` Women embracing their bodies and flaunting it for their own advantage= sexual liberalism
  15. 15. There was a rise in female singers and Female bands `Spice Girl` were one of the biggest girl bandthat’s why they were more popular (Unique Selling Point) Spice girls help set a foundation of what a girl band should be-were one of the first who helped turn female bands into a genre e.g. different characters such as `Scary Spice`, `Posh Spice,` `Sporty Spice,` `Baby Spice` and `Ginger Spice` Girl power= `Spice Girl` made way for other female bands e.g. `Destiny’s Child` Spice girl=they led to a rise in all female bands= they were the most successful UK girl band in history and broke into the American market and championed Spice Girls were one of the most successful girl band (all the Girl Power movement. They had movies made female band) and set the about them, dolls featuring trend if the rise of female each group member; had a bands lot of merchandises
  16. 16. Reality shows which encouraged amateur singers to become professionals and to start a career as artists such as `Pop Idols,` `X Factor` and `The Voice` (allowed to create own singles an get the attention of the publicity High School Musicintroduced the pathway of musical shows as well as setting the trend of incorporating music into soap dramas (Glee) and films (Camp Rock) Hip Hop remained popular and artists collaborated to create an image e.g. `Rihanna` ft. `Drake` and `Jennifer Lopez` ft `Pitball` Matrix came out-led a trend in introducing slow motion moves and fastpacked movement in YouTube became very music videos popular and becoming a very popular ground for allowing amateur singers to realise their own clips and be recognised by record label and than being able to Consumed through pursue a career as a CD’s, music professional artist companies channels, online for example artists such as music webpage Justin Bieber and Sarah Nash such as YouTube and Free YouTube convertor (also the UK genres= garage and electronic music initiated from car radio) early 90s e.g. Lissia Mactia, Ms. Dynamite-these music still get signed by record companies
  17. 17. Artists use social media to promote themselves e.g. fan page on Facebook. Twitter Indie Pop become increasingly popular `Sex` being promoted, represented displayed and expressed freely than ever before e.g. music videos with adult or sexual content e.g. New songs with blacj guy Pop stars having more power over consumer such as setting fashion trends e.g, 2003-2004 Ian shogger hairstyle and beard become popular among young men in the UK Underground institutions targeted a niche market e.g. although Lady Gaga’s style of music and visual are unusual and very much underground she has also started to target a mainstream audience Selling merchandises such as T-shirts, posters, artist’s own makeup brand/ eye lashes has become increasingly popular e.g. Girls Aloud eye lashes set Pop stars being involved in other Mainstream institution media and events (film premiers) target a wide market and other than music and videos to help further increase their follows values of what popularity and `brand awareness` normal artists should e.g. L'Oreal advert featuring Cheryl feature in their music Cole and Rihanna staring in and videos Lady Gaga as a special appearance in `Men in Black Film/`One Direction The Movie`

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