The radio trailer for Jaws 2 from 1978 begins with a deep male voice stating "The legend continues" to imply the original Jaws film is a classic. When a character screams "There's a shark", it draws in the audience to learn what the shark does. The inclusion of a woman screaming "Shark" and sounds of struggling to breathe underwater reinforce that Jaws is a horror film and increase the thrill. The trailer concludes with the name of the film, release date, and ticket information.

1. Analysis of horror radio trailer
Jannatara Uddin

3. Jaws 2
• The radio trailer that was produced for Jaws 2
was released in 1978.
• The trailer starts off with a deep male voice
stating “The legend continues”. The fact that
they used the word ‘legend’ implies that Jaws
is a classic and traditional film.

4. Jaws 2
• When one of the characters scream out
“There’s a shark”, the audience instantly are
drawn into the advert because they want to
know what the shark actually does.
• In addition to this the audience automatically
understand that there is a dilemma, which
connotes to them that this is definitely a
sequel to the first Jaws film.

5. Jaws 2
• In addition to this the audience hears the diagetic
sound of a woman screaming ‘Shark’ which is most
likely withdrawn from one of the scenes in the film.
The use of the woman screaming reinforces the idea
that Jaws is a horror film.
• There is also the use of the diagetic sound of someone
struggling to breathe under water, which increases the
thrill factor of the film.
• The male voice of the advert concludes with the typical
trailer ending dialogue; the name of the film, the
release date and where you can purchase the tickets to
watch the film.