Raddon Chart of the Day September 18, 2012

Raddon Chart of the Day
September 18, 2012
Top Five Reasons Why Consumers Have Closed
a Checking Account in the Past 12 Months

Fees on Account Changed 38%

Minimum Balance Requirements Changed 24%

Difficulty Resolving Problems with Account 22%

Inst. Eliminated/Stopped Offering Free Checking 21%

Poor Service 20%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Percent of Households That Closed a Checking Account in the Past 12 Months
Source: Raddon Financial Group, National Consumer Research – Spring 2012
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

September 13, 2012
Consumer Households That Closed a Checking
Account in the Past 12 Months
10%
9%
8%

5%

0%
Fall '11 Spring '12

September 11, 2012
Consumers Preference For How Their Financial
Institution Process the Checks That They Write

By Check Order Received 40%

No Specific Order (Random) 12%

By Size of Payment 4%

No Preference 39%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%


September 6, 2012
How Consumers Have Overdrawn Their
Checking Accounts in the Past Two Years
80%
70% 67%
60%
60%
51%
50% 44%
40%
31%
30% 25%
20%
10% 11%
10%
0%
Have Overdrawn Checks Written Debit Card Purchases ATM Withdrawals
Account
Fall 2010 Spring 2012

August 30, 2012
Consumer Households That Have Overdrawn Their
Checking Account in the Past Two Years
80%
71%
70% 66%
60%
50%
40%
31%
30% 25% 26%
22%
20%
10% 5% 3%
0%
Have Not Overdrawn Have Overdrawn One to Six Times Seven Times or More
Account Account
Fall 2010 Spring 2012

August 28, 2012
Current Prepaid Debit Card Use and the
Likelihood to Use a Prepaid Debit Card
90%
82%
80%
70%
60%
50%
40%
30%
20%
12%
10%
3%
0%
Currently Use Extremely to Somewhat Not Very to Not at All Likely
Likely to Use a Prepaid Card to Use a Prepaid Card

August 23, 2012
The Availability of Additional Points in a Comprehensive Rewards May
Not Prompt Consumers to Consolidate Accounts at One Institution
45%
41%
40% Base: Households that currently 38%
participate in a comprehensive rewards
35% program and those that would consider
participating in such a program
30%
25%
20% 18%
15%
10%
5% 3%

0%
Have Consolidated Would Consolidate Do Not Know If Would Would Not Move Accounts
Accounts Accounts for Additional Move Accounts to Get to Get Additional Rewards
Rewards Points Additional Rewards Points Points


August 21, 2012
Participation and Attitudes About Participating in a
Comprehensive Rewards Program That Awards Customers
60% Points For Total Accounts and Debit/Credit Card Use
53%
50%

40%

30%
20%
20% 16%
11%
10% 6%

0%
Currently Participate in a If Current Financial Would Consider Switching Would Not Change This Type of Program
Comprehensive Rewards Institution Were to Offer Financial Institutions to Institutions to Get This Does Not Interest Me
Program Such a Program/Would Get This Program If Program/But Would Look
Sign Up for It Current Institution Does to See If One Were
Not Offer It Available If Changing
Banks

August 13, 2012
Consumer Households That Have Visited Their Financial
Institution’s Social Network Website
8%
7% 7%

6%
5% 5%
4%
4%
3%
3%
2%
1%
0%
All Households Use Social Netwoking Site
Fall '10 Spring '12


August 7, 2012
Only One Out of Ten Consumers Have Seen Any Bank
or Credit Union’s Page on a Social Network Site
14%
12% 12%

10%
8% 8%

6%
4%
4% 3%
2%
0%
Have Seen a Financial Institution's Page on Presence of Any One of the Consumer's
a Social Networking Site Financial Institutions on Social Networking
Site
All Households Use Any Social Netwoking Site


August 2, 2012
One Out of Ten Consumers Have Clicked on Any Company’s
Ad/Promotion/Offer on a Social Network Site
16% 15%
14%
12%
10%
10%
8%
6%
4% 3%
2%
2%
0%
Have Clicked on Any Company’s Have Clicked on Any FI’s
Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer


July 31, 2012
Level of Confidence Consumers Would Have in Obtaining
Financial Advice From a Social Network
50% 47%
45%
45%
40%
40% 37%
35%
30%
25%
20%
15% 13%
10% 9%

5%
1% 1%
0%
Very Confident Confident Not Very Confident Not at All Confident

July 24, 2012
Only a Small Portion of All Consumer Households
Were Influenced by the Advice Found on a Social
Network Site to Make a Financial Product Purchase
12%
10%
10%

8%

6%

4%

2% 1%

0%
Social Network Information/Advice Influenced Social Network Information/Advice Influenced a
Any Product Purchase Financial Product Purchase


July 19, 2012
One out of 10 Consumers Were Influenced By the Info/Advice
Found on a Social Network Site to Make Any Product Purchase

8% 10% Percent of All Households

Social Network Advice Influenced a
Product Purchase

Social Network Advice Did Not
Influence a Product Purchase

No Response
82%


July 17, 2012
Social Networking Websites That Consumers
Access Within the Course of a Typical Month
Access of Any Social Network Site 64%
Facebook 52%
Google+ 16%
LinkedIn 15%
Twitter 7%
Classmates.com 3%
MySpace 3%
FourSquare 2%
Other 5%

0% 10% 20% 30% 40% 50% 60% 70%


Raddon Chart of the Day September 18, 2012

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