Qurater provides big data approaches for customer care, including discovering customer service issues from social media and web conversations, a customer service console for service representatives, and insights businesses can act on. It analyzes over 2 million social conversations to identify issues, finding that Airtel has twice as many service-related complaints as Vodafone and over 30% of complaints are about 3G. Qurater uses techniques like natural language processing, industry-specific filters, and conversation analytics to mine feedback and classify conversations.