The document introduces Qurater, a company founded by Rakshit Daga, Sumit Mishra, and Prashanth Adiraju. It summarizes that each founder brings over 15 years of experience in technology products. Qurater aims to provide actionable insights from customer conversations on social media and websites, including sales leads, customer service issues, and brand insights for industries like technology, automobiles, and travel. It analyzes over a million social conversations using natural language processing and machine learning to discover customer intent that businesses can act on.

1. Founding Team
Rakshit Daga
Founder & CEO
Sumit Mishra
Founder & Chief Qurater
Prashanth Adiraju
Co-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology
products

2. Customer intent is getting
lost

4. Intent to purchase
insights
Intent to complain &
dissuade others
What
does
customer
intent

5. Insights businesses can act on
0
500
1000
1500
2000
2500
3000
3500
Micromax
XOLO
Karbonn
Nokia
htc
Samsung
LG
sony
apple
gionee
lenovo
xiaomi
CUSTOMER SERVICE ISSUES
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Micromax
Nokia
XOLO
Samsung
htc
Karbonn
LG
apple
sony
gionee
lenovo
xiaomi
QUERIES/FEEDBACK
0
2000
4000
6000
8000
10000
12000
Micromax
XOLO
Samsung
Nokia
Karbonn
htc
apple
LG
gionee
lenovo
sony
xiaomi
SALES LEADS
* Data crawl over 2-3 days and varies by brand
Galaxy core
Galaxy core lte
Galaxy gear
Galaxy grand
Galaxy grand 2
Galaxy mega 58
Galaxy note 3
Galaxy s iii
Galaxy s3 neo
Galaxy s4
Galaxy s4 i9500
Galaxy s5
Galaxy star
Galaxy trend
Galaxy trend s7392
Galaxy
Grand 2
25%
Galaxy S4
12%
42% of Micromax
service issues are
battery related, 2X
of industry
1M social conversations analyzed
36% leads are for
Dual-SIM
smartphones priced
under Rs. 15K
Screen size
feedback - 5” LCD
screen size is the
sweet spot

6. Qurater will build
the deepest
intelligence for
actionable sales
leads, customer
issues and brand
insights.
Technology*
Automobiles
Travel
* CE, mobile/smartphone and all products over a >$100 value
INDUSTRIES

7. Data Mining
Industry
specific filters
NLP
Service
framework
HOTSPOT
detection
Conversation
Analytics
feedback, queries, complaints mined from
social platforms and any web site
classify conversations based
on filters specific to each
industry
natural language processing to
discover context, insights from
conversations
techniques, technologies & business rules to
engage & respond to customers in real time
derive brand insights
accurately and
instantly by filtering
through the noise
real time discovery of
customer service
issues or sales
demand before they
become
un-manageable
Approach & Capability

9. Uniqueness
Source Agnostic Data Discovery,
Mining & Structure Extraction
Cloud scale – Massive Volumes Of
Data
State of the art NLP / Machine
Learning to derive industry specific
dimensions
Customizable analytics with industry
leading visualization techniques
Technologies for increased efficiency and responsiveness

10. Focused deep analysis leads to Qurater providing inherently
better insights and data
Customer
Service Use-
Case
Sales Lead
Use-Case
Brand Insights
Comprehensiv
e Data Mining
Industry
Specific
Signals
Social Listening
Tools ✖ ✖ ✓ Limited to
Social Platforms ✖
Customer
Service Tools ✓ ✖ ✖ Limited to
Social Platforms ✖
✓ ✓ ✓ Source
Agnostic ✓
Qurater
Advantage /
Uniqueness
Industry specific
approach
Unique Offering
Custom analytics
& better
visualization
Social + any web
site
Source Agnostic
3 focused
industries with the
deepest
intelligence

11. Qurater Business Edge
Big Data Approaches for Customer Care & Acquisition