This document provides information about Yasheaka Oakley and her public relations services. It summarizes her educational background, including a bachelor's degree in communication arts from Cheyney University and a master's degree in journalism and mass communications from Kent State University. It also lists her areas of expertise, such as public relations, social media, content development, and online marketing. The document then covers various topics related to managing your online reputation and presence, including freedom of speech, monitoring of student athletes, risks of oversharing personal information online, and best practices for maintaining a professional online profile.

1. Yasheaka Oakley
YOakleyPR.com

2. About Yasheaka
 Cheyney University, 2011
 Bachelor of Arts in
Communication Arts
 Public Relations
 Minor - Graphic Design
 Kent State University, 2014
 Master of Arts in
Journalism & Mass
Communications
 Public Relations

3.  Public Relations  Social Media
 Content  LinkedIn
Development  Facebook
 Media Relations  Twitter
 Online Marketing  WordPress
 Email Marketing

4. “Freedom of Speech”
 The First Amendment
protects your right to
free speech, but does
not protect you from:
 Advocacy of illegal
action
 Fighting words
 Obscenity

5. Student Athletes & Leaders
“Once they sign their
letter of intent, they
represent a whole lot
more than just
themselves…players
are held to the
highest standards.”
- Kathleen Rodriguez, University of Texas at El Paso

6. Once You Put it Out There…
 Once you put it
online, it’s out of
your hands:
 Sex Tapes
 Dorm Fights
 Private
Conversations
 Sexually Explicit
Images

7. The NCAA is Watching
 The FieldTrack
program by Fieldhouse
Media
 Uses a variety of
keywords and
categories
 Can monitor the
public accounts of Fieldhouse Media: A sample profile collected from a
football player over 3 days.
coaches and athletes

8. The NCAA is Watching
Fieldhouse Media: A sample collected from 400 profiles at one university over the period of 3 days.

9. A Case Study from Twitter
 A 26 year-old student-
athlete tweeted:
“There’s not too much
stopping me from
pulling a Virginia Tech
/ Columbine
reenactment at Cheyney
University right now.”

10. The End Result…
 Banned from Twitter
 Arrested with bail set at $250,000
 Prohibited from stepping foot on campus

12. Screening Social Networks
-CareerBuilder, Employers are Scoping out Job Candidates
on Social Media—but What are they Finding?

13. Background Checks
 Your last 7 years of  Dossier includes:
online history are fair  Online evidence of
game racist remarks
 References to
 Work in public drugs
relations, marketing,  Sexually explicit
advertising, or IT? photos
 Employers request  Flagrant displays
links to of weapons or
Facebook, Twitter, Lin bombs
kedIn, etc.

14.  Twitter Case Study: The student’s name was featured in
newspapers online and in print
 Fox News, NBC, CBS, The Philadelphia Inquirer, Delaware
County Daily Times
 The first result listed in a Google search of his name and
school was negative.

15. Your Own Worst Enemy
 Hiring managers  65 % - To see if the
use your social candidate presents
media profile to: himself/herself
professionally
 Evaluate your
character  51% - To see if the
candidate is a good fit
 Create social
media background  12% - To look for
checks reasons not to hire
the candidate

17. Get Over that Hurdle
 Profile photo should be an official
headshot or a “good” photo of you
in business casual attire
 Reduce the amount of photos of you
with red cups, doing keg
stands, wearing skimpy outfits, etc.

18. Looking Professional
Reinvent Yourself
 Applying for graduate school? Start
over on Twitter / Facebook
Create a LinkedIn Account
 Make it easy for recruiters to find you
 Showcase your skills & qualifications

19. An Educated Young Professional
 If 35% of hiring managers are
rejecting candidates who have poor
communication skills…you need to
sound like you are in college!
 Exhibit good grammar and spelling
 The worse you sound, the less likely a
hiring manager will want anything to
do with you

20. An Educated Young Professional
Think before you post!
Never post when angry—it never
ends well
Don’t post lies about other people
unless you’re looking for a lawsuit
It’s called “libel”

21. Manage Your Online Reputation
 Cleaning up your profile? Start early!
 Use your privacy controls to remove photo tags, block
spam, and delete inappropriate content/comments
 Consider deleting your old profile and starting over
 Facebook, Twitter, LinkedIn—they all give you the option of
deleting your profile
 Be mindful that anyone could be watching
 Consider how the things you post will reflect on you:
 As an undergraduate or graduate student
 As a young professional
 As a potential job candidate

22. Connect with Yasheaka
YOakleyPR
Newsletter
http://eepurl.com/xtV65