This document provides instructions on how to run a Twitter advertising campaign. It outlines setting up a Twitter account for your business and linking it to Ads Twitter to create and launch campaigns. Key aspects covered include targeting users by keywords, interests, location, gender and device; setting a daily budget; using a bidding system; and analyzing campaign performance to make adjustments. The primary benefits listed are that Twitter ads blend in like regular tweets, offer location targeting, and allow setting a preferred budget and quick campaign setup for real-time promotion.

1. How to run twitter campaign
BY : SAHAL PATEL

2. Getting Started
• Twitter is one of the more widely used social networks, which makes
it an important tool for social advertising
• First, Create a twitter account for your business. Focus on a using
related usernames that consumer can instantly identify with your
company.

3. BENEFITS
• Advertisement on twitter look like regular tweets.
• Twitter offer limited targeting capabilities to nearby users.
• Twitter allow you to set up your preferred budget.
• Quick and easy setup for real time promotion.

4. Twitter Campaign
• To run twitter campaign of your business link your twitter account
with Ads twitter
• Create twitter card image than create campaign
• than select creative > Cards for lead generation/website/basic or
image app
• i.e.- you can mention in your twitter card information like to enter
your Name, E - mail for instant access
• Than click to register
• Launch campaign

5. Primary method of targeting
• Keywords
• Interest & Follower
• Location ( i.e. City, State, Country )
• Gender
• iOS/Android users
• Desktop/Laptop/mobile web on other device
• Language

6. Customize where promoted tweet appear…
• With Ads shown on targeted customerTimeline or Search results
• Website visitors

8. Set a Budget
• You are able to set a daily budget for each ad you decide to run.This
allows for flexibility with spending, So you can choose how much you
want to spend per ad.
• Once your daily budget has been fulfilled ,Twitter will stop showing
your ad.You will never be charged more than your daily budget for
each ad.
• You can also set start and date for your twitter campaign.

9. Place a BID
• Twitter use bidding system similar to pay per click.You are able to set
what you are willing to pay per click.
• Twitter never charges for you for organic engagement and ensure you
will never pay more than one cent over competitor’s bid.

10. Analyze
• After your ad has been floating around the twitter landscape for a few
days, take a look at your competitor’s ads.
• Analyze your own ads and review their performance in order to make
necessary changes.These changes could be increase or decrease your
daily budget or adjust your bid

11. Why use twitter advertising…?
• Advertising through twitter allows you flexibility in how you want to
reach your audience.You can use sponsored and promoted tweets
based on your budget and need
• Ads on twitter look like regular tweets, which allow you to keep the
attention of your audience.You can also send outAds in real time at
the push of button

12. Thank You