The document discusses different types of app developers, the app market, business models for apps, and challenges and future trends for app development. It notes that there are enterprise, gaming, and advertising app developers, and that in 2013 over 100 billion apps were downloaded worldwide with India accounting for 800 million downloads. Business models for apps include time and materials, scope and milestone, transaction-based pricing, and outcome-based models. Challenges include application discovery, persuasive descriptions and testing, trials, targeting, and integration and evolution of business models. The future is predicted to include more apps in Indian languages, payment gateways, wearable apps, and predictive analytics apps.

1. An analysis
By- Smita, Subhashish, Tanika, Varun and
Hridya.

2. Types of App Developers
1. Enterprise app developers
• Develop apps for various aspects of running a business.
• $100 million business
2. Gaming app developers
• Create a free basic and a paid version of app
• On android platform, either tie up with ad networks or do
advertising
• Create apps for companies to engage customers
3. Advertising app developers
• Full service to clients and customer engagement

3. The App Market
• In 2013, 102 billion apps were downloaded across the world
• India accounts for 800 million apps
• This business has low entry barriers and needs relatively low
investment
• Currently 3 lakh SME’s are building apps in India
• Annual mobile ad revenue from apps is about 300 cr in India
• India doesn’t figure in the top 10 countries by ad revenues
from apps

4. Business Models of Apps
1. Time & material Model – Flat dollar rate per hour
2. Scope & Milestone Model – Developer meets a deadline and
charges a flat fee
3. Transaction based Pricing Model – Revenue according to the
number a time customer uses the app
4. Outcome base Model – Developer build the app & takes a
percentage of revenue

5. Model of AdNear
• AdNear ties up with globally popular apps
• The SDK(using GPS) tracks location of the customer
• Leads to bidding for inventory of popular app companies
• Based on customer’s location,AdNear guides brands on
targeted advertising
• AdNear gets Rs5 for each impression by advertiser

6. Apps in Business
• Madura Garments - In 2013,it launched Allen Solly colour lab app
• Ford Motor - Its Eco-sport models will use apps with voice activated
menu
• Mahindra Reva App – Start/Stop the car, Vital stats, alerts on
battery status
• Renault dealers – Customers can view inventory, Request for
service and test drives
• Shopper’s Stop app- See fashion catalogue and select designs
• Mumbai power Dist. Company to check corruption in meter
reading

7. Challenges for app developers
• Application Discovery – Finding the right apps
• Persuasive Descriptions ,Analytics & Testing – The way
developers are allowed to present apps
• Try before you buy – Providing trials to users
• App User Targeting – Target users fro within apps and store
experience
• Integration & Evolution of business models

8. Next Big thing
• Most apps will migrate to Indian languages in next 5 years
• Future lies in building payment gateway and vernacular apps
• Wearable apps like Smart Watches going to flourish in consumer
technology
• Predictive apps to leverage big data and predictive analytics

9. 2015 Apps
• Pregnancy Test App
• Secure Travel App
• National Children’s ID App
• Invisible ID Tag
• Safe-To-Eat App
• The Sky App
• Fake Made App