- The questionnaire results showed that the peak ages for watching a horror movie trailer were 18-24 years old. Most respondents enjoyed elements of darkness, mystery, and witnessing murder in horror movies. Paranormal Activity was the favorite horror movie franchise. Rock music and crime drama TV shows were most popular. Facebook and Twitter were the most used social media platforms. The questionnaire could have been improved by targeting a more diverse age range and distributing it online for broader feedback.

1. Questionnaire Results
Cyrille Dampare
Note that questions were handed out, not put on any Social Networking Websites

2. I asked the age of people
therefore I am more able to
segment my audience – doing Age Range
this allows me to identify the 15
main ages that are more prone 13
to watch my trailer, also it
allows me to identify a
reasonable age to set the 6
movie at.
3 3
1
The Peak age boundary was
from 18/19 to 24, therefore it is 13-18 19-24 25-30 31-36 37-42 43+
easier to set my trailer as an 18.
However the problem with this is
that the questionnaire was
directed more at one specific
age group of people

3. I had to ask these people
whether they are into horror
movies as those into horror Are You Into Horror Movies
movies are generally going to
be the most responsive.
I also asked this questionnaire No 2
therefore I am about to get an
idea of the ratio of the amount
of people who enjoy horror to
those that do not. Yes 38
Giving people the opportunity
to participate in my
questionnaire will give me also
feedback on the type of music
they are into as well as what
sources of social websites they
use too.

4. Giving the viewer what they
want is essential, therefore I
asked them this question to see What Are The Element You Enjoy
their preference out of 40 Seeing In A Horror Movie
people all claimed they want a
story behind the murder e.g. in 11
Romance
Friday the 13th the story of Jason
27
is told, looking at the graph I am Darkness
also able to identify that there History behind Murder 40
was reluctance towards the 8
Abandoned House
element of an abandoned
house – this is probably to do Mystery 10
with the cliché in which people Murder 33
go into an abandoned house
Blood
and are mysterious killed, or a 29
Mass Serial killer is inside waiting
for them
also many people want to see
and witness murder – it was
even said to me “Cyrille a horror
movie without murder is like
Disney without fairy tales”

5. In reference to the best horror
franchise my audience
preferred Paranormal activity
this was because many said What is your Favourite Horror
they have not watched some Movie Franchise
of the horror movies 35
listed, however I believe this is 30
25
because of the exposure of 20
15
paranormal activity despite 10
5
being an 18 I believe that those 0
even younger have seen it –
paranormal activity has also
changed the way of how we
view horror movies in reference
to the use of lighting and
camera work, people want
something different this maybe
one reason why paranormal
activity was most common.
When developing my trailer I
can refer to the structure and
layout of paranormal activity.

6. Wanted to understand what TV
Genres my audience are
What TV Programmes Genre’s do
into, due to the fact maybe I
can add a few of these you watch?
elements into my trailer. Also Other
using this source of research will Crime
help me acknowledge that my
Fantasy
audience prefer crime drama’s
Vampire
more – and what ever channel
Comedy
they are on, I maybe able to
promote my trailer on these Teen Drama’s
television channels. 0 5 10 15 20 25

7. I was actually quite surprised
with this result as because I
What type of music Genre do you
thought the most popular music
genre would be Hip Hop and
follow?
RnB however it was Rock – 30
people tend to associate rock 25
with violence and EMO’s, but 20
this source of information will 15
also help me when publishing 10
my magazine cover, I can use 5
the research of Music Genre’s 0
to help me base my magazine Hip Hop RnB Rock Classical Death Jazz Other
Metal
front cover – for example as
rock is most come I will
design/develop a rock
magazine cover which will
promote my trailer.

8. 38 People actually stated that
they have MSN apparently its
not used because such social Please tick any social networking
networking site e.g. Facebook
and twitter have dominated
websites you’re a part of?
40
the scene 35
The closest were Facebook and 30
Twitter therefore when 25
20
developing my product I could 15
have some type of 10
endorsements like creating a 5
0
twitter or Facebook for the
characters in my trailer, this
same technique was used in
Cloverfield and actually worked
reactively well

9. Evaluation Of Questionnaire
 For Starters I could have added
more questions such as “what
magazines are you into”. This would
help me with how to advertise my
poster( Magazine front cover) as I
will know more about the
magazines my target market are
likely to read.
 My Questionnaire was quite bias in
the age boundary, in the sense
that I did not give out the
questionnaires evenly; more were
given to a specific age range.
 Also one thing I could of done to
make my questionnaire more
diverse was the fact that I could
have put it on social networking
sites as it will get the attention of a
broader audience, and therefore I
would be able to get better
feedback