The document discusses how a media product uses conventions of the horror/thriller genre. It chose this genre after audience research found it would be popular. Horror conventions included isolated locations, disguises/weapons as props, a killer and victim, and non-diegetic sound. For thrillers, it added suspense/mystery to keep the audience engaged. The film employed these by leaving the mystery of why the stalker kidnapped the girl. It also took inspiration from openings of films like Candyman and Psycho to inform its own opening sequence.