The author conducted a questionnaire of 50 people to better understand their target audience for a new magazine. The questionnaire included both open-ended and closed-ended questions. Most respondents were men aged 16-20, single, and willing to pay €3-4 monthly for a fitness/sports magazine. They found celebrity covers, bright colors, discounts, and simple layouts most appealing. The author will apply these insights about their target audience's preferences and demographics to create an effective magazine.

1. ì
ANALYSING
RESULTS
TARGET
AUDIENCE
QUESTIONNAIRE
As
part
of
my
research,
in
order
to
make
as
effecAve
and
successful
piece,
I
elaborated
a
quesAonnaire
for
a
wide
range
of
50
people
to
answer.
The
quesAonnaire
contained
a
mix
of
both
opened
and
closed
quesAons.
My
aim
was
to
have
a
clearer
picture
of
my
target
audience
and
so
to
be
able
to
appeal
to
their
needs
and
wants
in
the
most
effecAve
way.

2. Q1.
Tick
your
gender.
0
5
10
15
20
25
30
35
Men
Women
60%
of
the
answers
came
from
men.
While
40%
came
from
women,
so
we
have
an
even
distribuAon
in
order
to
achieve
reliable
results.

3. Q2.
What
age
group
do
you
fall
into?
Age
Group
>16
16-­‐20
21-­‐27
28-­‐34
35-­‐40
<40
We
can
clearly
see
that
the
16-­‐20
year-­‐old
age
group
is
the
biggest
one,
therefore
is
within
that
age
boundary
s
where
my
Target
Audience
lies.

4. Q3.
Define
your
social
status.
Social
Status
Single
In
a
relaAonship
Married
Married,
with
children
Straight
away
we
can
appreciate
how
it
is
single
people
who
will
be
more
keen
to
buy
a
magazine
like
mine,
therefore
the
content
of
the
magazine
will
be
mainly
aimed
at
them.

5. Q4.
How
often
do
you
buy
or
read
fitness/
sport
magazines?
0
5
10
15
Frecuency
Frecuency
We
can
see
how
most
people
choose
to
buy
a
magazine
from
the
menAoned
genre
once
a
month,
therefore,
in
order
to
be
as
effecAve
as
possible,
my
magazine
will
be
published
on
a
monthly
basis.

6. Q.5
How
much
money
are
you
willing
to
pay
for
a
fitness/sport
magazine?
0
10
20
30
Less
than
2€
2
€
3
€
4
€
5
€
More
than
5€
Total
Nº
of
people
>16
16-­‐20
21-­‐27
28-­‐34
35-­‐40
40<
By
looking
at
the
graph
we
can
tell
that
most
people
would
pay
between
3€
and
5€
for
the
magazine,
but
our
target
audience:
16-­‐20
age
group,
is
more
likely
to
spend
between
3€
and
4€
(they
have
a
lower
disposable
income),
which
is
precy
good
revenue
for
a
magazine
from
the
genre.
Therefore
I
will
sell
mine
at
3.50€

7. Q6.
Tick
4
things
you
find
appealing
in
a
fitness/sports
mag.
front
cover.
0
5
10
15
20
25
30
35
I.
H.
G.
F.
E.
D.
C.
B.
A.
Frecuency
Key
in
the
next
slide

8. *Q.6
Key
A. A
celebrity
as
main
image
showing
of
his/her
figure,
even
if
its
relevancy
to
the
content
is
small.
B. A
not
so
well-­‐known
personality,
but
yet
very
relevant
to
the
main
topic.
C. Bright,
impacHng
colours
(light,
neon-­‐like
blues,
yellows,
oranges
and
greens).
D. More
clamed
and
less
vivid
colours
like
(deep
reds,
deep
purples,
dark
blues
and
dark
greens
or
browns).
E. Discounts
for
shops
relevant
to
the
content
of
the
magazine
(culturist
shops,
sports
shops…).
F.
Free
giis.
G.
Tests
and
quizzes
H.
A
saturated
layout
with
lots
of
sells
lines
providing
a
large
amount
of
informaAon
in
a
big,
strong
font
accompanied
by
featuring
images
(those
from
arAcles
inside
the
mag).
I.
More
of
an
organized
and
simple
layout;
with
few
sell
lines
in
more
of
a
smaller
and
smarter
font
and
following
a
becer
established
shape
pacern,
with
few
or
no
featuring
images.

9. Q.6
Top
4
Discounts
Cellebrity
as
main
image
Bright
impacHng
colours
Organized
and
simple
layout
0
5
10
15
20
25
30
35
40
Frecuency
Frecuency
The
results
speak
by
themselves:
this
is
what
I
will
include
in
my
producAon
in
order
to
be
as
successful
as
possible
when
appealing
to
my
target
audience’s
wants.

10. Q7.
What
utility
are
you
seeking
when
buying
a
fitness/contact
sport
magazine?
0
5
10
15
20
25
30
35
40
To
keep
myself
up
to
date
with
a
sport
I
like
and
find
ways
in
which
I
To
be
aware
of
the
stuff
I
can
use/
buy
to
improve
my
performance.
Tips
and
advice
on
how
to
become
or
keep
myself
fit
Read
about
cellebriAes
and
how
they
got
to
where
they
are
Just
to
acquire
some
general
knowledge
about
bodybuilding,
Curiosity,
I
just
want
to
know
how
the
people
into
this
world
are
like.
Frequency

11. QuesAon
7
is
going
to
help
me
deduce
what
to
put
into
the
front
cover
sell
lines
in
order
to
appeal
to
the
target
audience
in
the
most
successful
way.
In
this
case
it
is
going
to
be:
• Tips
and
advice
on
how
to
become
or
keep
on
being
fit.
• Stuff
available
to
improve
target
audience’s
performance.
• Keeping
them
up
to
date
with
the
sport
they
like/pracAce.

12. Q.8
Mention
2
hobbies
you
like
practicing.
Music
related
(dancing,
listening
to,
DJ…)
Team
sports
(rugby,
soccer…)
Running
or
similar
(waling…)
Racket
sports
(tennis,
paddle…)
These
were
the
four
main
types
of
hobbies
which
came
top
in
the
quesAonnaire.
It
is
useful
to
know
because
they
give
an
idea
of
broader
interests
from
the
target
audience,
related
with
my
magazine’s
genre,
which
I
can
appeal
as
well
at
a
smaller
rate
for
greater
effect.

13. Q9.
Do
you
currently
attend
a
gymnasium
or
do
any
type
of
workout?
Frequency
Yes,
on
a
daily
basis.
Yes,
every
2
days.
Yes,
once
a
week.
Very
few
Ames,
not
really.
The
results
from
this
quesAon
reveal
the
level
of
experience
that
the
target
audience
itself
has.
We
can
see
most
of
them
acend
a
gymnasium
or
do
some
type
of
workout
every
2
days.
Their
experience
is
high
and
therefore
the
content
in
the
magazine
should
have
the
appropriate
high
quality
for
it
to
be
effecAve
and
for
the
magazine
as
a
whole
to
be
successful
when
appealing
to
the
target
audience.

14. Q.10
Rate
the
content
of
the
magazine
in
terms
of
what
you
are
most
interested
in.
High
interest
Some
interest
Not
interested
really
0
5
10
15
20
25
30
35
High
interest
Some
interest
Not
interested
really
By
the
audience
itself
manifesAng
their
parAcular
rate
of
interest
towards
a
topic,
we
as
a
magazine
can
judge
what
content
to
include
and
appeal
to
them
in
the
most
successful
way.