A survey was conducted of 40 students aged 16-17. Most enjoyed horror films (27 people) and watched trailers that were 2-3 minutes long. While some only watched certain bits, most watched the full trailer. Respondents preferred trailers that featured music and visuals over dialogue. Popular film titles included The Breakfast Club, 500 Days of Summer, and The Karate Kid. Most watched trailers once a month or less. Trailers were seen as the best way to learn about new films. Respondents thought dramatic music in trailers made an impact and that trailers should engage audiences without revealing entire plots.

1. Lauren Fitzsimons

2.  General information : people asked = 40
 Age range of people : 16/17 = 40 people
 Gender : male – 17 female – 23
 Occupation : students = 40

3.  Chick flick : 3
 Thriller : 7
 Horror : 27
 Rom com : 2
 Fantasy :1

5.  1 minutes – 2 people
 1.30 minutes – 1 people
 2 minutes - 17 people
 2.30 minutes
 3.00 minutes – 20 people
 3.30 minutes
 4.00 minutes
 4.30 + minutes

7.  Certain bits – 21
 All of it - 19

9. 18 people
12
people
3 people
7 people

10.  Music and visual – 36
 More dialogue - 4

11.  Ranges included :
 The breakfast club
 500 days of summer
 A knights tale
 Legally blonde
 Minority report
 Dirty dancing
 The proposal
 Stand by me
 Evil dead
 Karate kid

12.  Yes – 11
 No - 29

14.  Once a week - 4
 Twice a week - 5
 Monthly - 23
 Yearly - 7
 Never - 1

16.  Dramatic music especially horrors makes a
impact
 A trailer that doesn’t give the whole film
away but that advertises and interests the
viewer.
 The trailer should engage with the target
audience.
 A trailer should be memorable so the more
unique the better.
 It should introduce some not all of the main
characters as more can be over whelming.

17.  Magazines – 6 people
 Posters (film)- 4 people
 Trailers – 19 people
 Cinema – 11 people

19.  Yes – 34
 No – 6

20.  Yes – 21
 No - 14
 Sometimes - 5