Our pitch/film treatment
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This is our film treatment put into a pitch for our media class- it has information on our idea for our 2-min opening and also why we have chosen to do what we've done.
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Audience profiling
This document profiles the primary and secondary audiences for a film. The primary audience is described as female students aged 16-25 who are white British, creative, social, and interested in pop/alternative music. The secondary audience includes some male students who may be attracted by the action elements, and older females aged 25-40 who are housewives, teachers, and interested in romance genres. The document notes that the film is mainly aimed at females and could improve its potential income by broadening its target audience beyond just white British people.
Chick flick pitch
The students wanted to make a chick flick film for their class project that would be interesting yet approachable. They propose a plot where the main character falls in love with another girl after moving to a new town. This would challenge conventions by having a same-sex relationship as the central storyline. The film aims to still be relatable to a wide audience like traditional chick flicks through humor and addressing how love can be experienced across different sexualities and genders.
Question 2
The document discusses how a film project portrays various social groups through its characters and elements. It introduces a lower-class male teenage protagonist who struggles with relationships and getting up early for college, representing typical teenage experiences. However, the characters are all white, showing a lack of ethnic diversity that could be seen as racist. Elements like dark lighting, rock music, and a college setting provide context about the protagonist's personality and life as a teenager.
First Production Brief
The trailer will focus on the storyline of Stacey discovering her boyfriend Liam has been cheating on her. Throughout the trailer, three suspects will be shown to mislead the audience about Liam's affair partner. Stacey's appearance will also deteriorate to show the emotional impact of the affair. The climax will reveal who Liam's affair partner is.
Media powerpoint for teaser ch kbn ka ch
The film is about an 18-year-old boy being relentlessly bullied in college which takes a toll on his mental health, leading him to consider dangerous options for revenge; the producers aim to make the film relatable to teenagers experiencing bullying and plan to attract a target audience of 15-30 year old males and females with a dark storyline and twist. Proposed marketing tactics include creating social media accounts for the main character to engage viewers and traditional promotional methods like posters, trailers, and radio spots.
Primary and secondary audiance
The primary audience for Star Wars: The Force Awakens is adults aged 30+ who grew up with the original films. This audience is predominantly male and falls in the mainstream category in terms of lifestyle. They have higher incomes and spending power compared to the secondary audience. The secondary audience is younger people aged 12-20 who are more interested in the action and new characters. This audience has closer to a 50/50 gender split and lower spending power as many are students. Both audiences watch for entertainment, but the primary audience also watches for nostalgia and connection to original characters.
Survey analysis
The document summarizes survey results about audiences for Star Wars: The Force Awakens. It finds that the majority of respondents were male, suggesting the sci-fi genre appeals more to men. The primary audience is ages 35-55 as they saw the original films, while the secondary audience is ages 5-25 targeted in the new films. Rey and Finn were the most liked characters as young fans see them as role models. Kylo Ren was also popular due to his power and similarity to Darth Vader. About 62% would purchase merchandise, though most would spend £5 or less. Few would attend expensive Star Wars events. Scenes featuring Rey and Han/Leia appeal to different generations by showing characters they can
Proposal
The document proposes a gritty British crime film titled "Cut with Glass" that follows a drug dealer named Chris trying to rise through the ranks of the drug trade. The film would take place in a rural area rather than a big city to show drugs are a problem everywhere. It would run about an hour and 45 minutes. The target audience would be teenagers and young adults who could relate to the portrayal of drugs in their towns. The plot outline describes Chris dealing drugs and getting in trouble with his suppliers after they discover he was cutting cocaine with glass. They kidnap Chris and another dealer, and Chris must strike a new deal to survive.
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Audience profiling
This document profiles the primary and secondary audiences for a film. The primary audience is described as female students aged 16-25 who are white British, creative, social, and interested in pop/alternative music. The secondary audience includes some male students who may be attracted by the action elements, and older females aged 25-40 who are housewives, teachers, and interested in romance genres. The document notes that the film is mainly aimed at females and could improve its potential income by broadening its target audience beyond just white British people.
Chick flick pitch
The students wanted to make a chick flick film for their class project that would be interesting yet approachable. They propose a plot where the main character falls in love with another girl after moving to a new town. This would challenge conventions by having a same-sex relationship as the central storyline. The film aims to still be relatable to a wide audience like traditional chick flicks through humor and addressing how love can be experienced across different sexualities and genders.
Question 2
The document discusses how a film project portrays various social groups through its characters and elements. It introduces a lower-class male teenage protagonist who struggles with relationships and getting up early for college, representing typical teenage experiences. However, the characters are all white, showing a lack of ethnic diversity that could be seen as racist. Elements like dark lighting, rock music, and a college setting provide context about the protagonist's personality and life as a teenager.
First Production Brief
The trailer will focus on the storyline of Stacey discovering her boyfriend Liam has been cheating on her. Throughout the trailer, three suspects will be shown to mislead the audience about Liam's affair partner. Stacey's appearance will also deteriorate to show the emotional impact of the affair. The climax will reveal who Liam's affair partner is.
Media powerpoint for teaser ch kbn ka ch
The film is about an 18-year-old boy being relentlessly bullied in college which takes a toll on his mental health, leading him to consider dangerous options for revenge; the producers aim to make the film relatable to teenagers experiencing bullying and plan to attract a target audience of 15-30 year old males and females with a dark storyline and twist. Proposed marketing tactics include creating social media accounts for the main character to engage viewers and traditional promotional methods like posters, trailers, and radio spots.
Primary and secondary audiance
The primary audience for Star Wars: The Force Awakens is adults aged 30+ who grew up with the original films. This audience is predominantly male and falls in the mainstream category in terms of lifestyle. They have higher incomes and spending power compared to the secondary audience. The secondary audience is younger people aged 12-20 who are more interested in the action and new characters. This audience has closer to a 50/50 gender split and lower spending power as many are students. Both audiences watch for entertainment, but the primary audience also watches for nostalgia and connection to original characters.
Survey analysis
The document summarizes survey results about audiences for Star Wars: The Force Awakens. It finds that the majority of respondents were male, suggesting the sci-fi genre appeals more to men. The primary audience is ages 35-55 as they saw the original films, while the secondary audience is ages 5-25 targeted in the new films. Rey and Finn were the most liked characters as young fans see them as role models. Kylo Ren was also popular due to his power and similarity to Darth Vader. About 62% would purchase merchandise, though most would spend £5 or less. Few would attend expensive Star Wars events. Scenes featuring Rey and Han/Leia appeal to different generations by showing characters they can
Proposal
The document proposes a gritty British crime film titled "Cut with Glass" that follows a drug dealer named Chris trying to rise through the ranks of the drug trade. The film would take place in a rural area rather than a big city to show drugs are a problem everywhere. It would run about an hour and 45 minutes. The target audience would be teenagers and young adults who could relate to the portrayal of drugs in their towns. The plot outline describes Chris dealing drugs and getting in trouble with his suppliers after they discover he was cutting cocaine with glass. They kidnap Chris and another dealer, and Chris must strike a new deal to survive.
Survey responses
The document analyzes survey responses about audiences for the film Star Wars: The Force Awakens. It finds the film appeals to a wide age range, from 14 to 43, with older fans feeling nostalgia and younger audiences attracted by action. Both male and female audiences are represented, though it leans slightly male, but women identified more with the new female protagonist Rey. Fans of different ages are willing to spend money on movies and merchandise, though younger audiences have more disposable income for entertainment. Overall, the film provides diversion and escape for audiences, as well as opportunities for personal relationships and identity with characters old and new.
Pr4 me my_movies (1)
The document discusses the author's preference for comedy films over other genres like action or horror. Some of the reasons provided are that comedy films often include references to other works, have big celebrity casts due to "star theory", and don't require complex storylines. Three comedy films are then summarized: The Hangover, Superbad, and Pulp Fiction. Concepts like intertextuality, reception theory, and active spectatorship are also defined in relation to how audiences engage with and interpret films.
Evaluation question 4
The target audience for the media product is primarily females aged 15-20. However, the document aims to appeal to a wider audience to maximize profits. It does this by including a relatable male lead character and a timeless story that could appeal to older viewers. Focus groups of the target demographic were consulted to help shape elements like whether to include a voiceover. The document argues that appealing to both the tastes of the creators will help make the film appealing to different types of teenage girls within the target audience.
Target audience
Romantic comedies primarily target teenage and young adult females because their lighthearted stories are easy to watch. They are usually set in the UK or US where most of the target audience lives, making the settings relatable. Actors in rom-coms also tend to be from these places and are recognizable figures that can attract larger audiences. While some men may watch with a partner, the target audience for rom-coms is typically girly females who enjoy emotionally engaging narratives, rather than sporty interests. They tend to care about their appearance and be bubbly and friendly.
Evaluation 4
This document discusses aspects of targeting an audience for a gangster film, including:
- Creating a mood board with screenshots from films like Goodfellas and The Godfather to convey the genres of strong violence, special effects, and a love story.
- The intended audience is ages 17-40, as younger viewers may find strong language and violence offensive, and older viewers may find some aspects offensive. It targets a typical heterosexual and working/middle class audience.
- Feedback from test audiences noted modern aspects like a gun and clothing that prevented the opening from seeming set in the 1960s as intended, so clarification was added that it is actually set in the 1990s in the style of 1960s
\\Ace\Students\11\Alexandra Hall\My Documents\Media\Attract Audience[1]
To attract their target audience of 15-24 year old males, the filmmakers chose an attractive 18-year old female protagonist, Petrie Kimber, who resembles characters from popular horror films. They also included creepy and damaged dolls and toys to appeal to the audience's memories of abandoning their own toys. Additionally, they incorporated a diary into the opening sequence to draw in teenage girls by playing on stereotypes about girls that age keeping diaries.
Question 4 draft 2
The target audience for the media product is 16-18 year olds. This age group can relate to and empathize with the teenage main characters. Having creators and characters of the same age means there is a deep understanding of appealing to other teenagers. Both male and female teenagers are targeted by including strong and capable characters of both genders that break stereotypes commonly seen in thriller films. The primary ethnicity targeted is white British, reflecting the creators and characters, but the story should still be relatable to all. Sexuality is not a focus, so all sexual orientations are included in the target audience. The target audience would enjoy thrillers and be interested in popular culture references included to make the characters more relatable.
Evaluation questions 4&5
The document discusses the age rating of 15 that would be given to a film containing strong violence, frequent strong language, drug use, discriminatory content, or sexual references. Such a film is aimed at audiences ages 15 and older. While both male and female adults could view it, the main character being a college student would make the film most relatable to younger viewers in their late teens and early twenties. An age rating of 15 is therefore appropriate.
Film pitch
Sparks Productions is pitching a new British social realism film called "Lost". The film follows 17-year old Lottie whose life spirals out of control after she witnesses a girl commit suicide by jumping in front of a train. Lottie turns to drugs and crime, becoming homeless after her mother kicks her out. The film ends with Lottie attempting suicide in the same place, leaving the audience with an open ending. Sparks Productions believes the film's realistic plot and characters will appeal to audiences aged 18-25. They plan to cast unknown teenage actors and promote the film heavily on social media to connect with their target audience.
Target audience
Females, especially teenagers and young adults, make up the primary target audience for romantic comedies due to finding the light-hearted nature of these films easy to watch. Reviews on sites like IMDB show that women consistently rate romantic comedies higher than men across all age groups. These films are usually set in the UK or US where much of the target audience lives, making the settings more relatable. While some romantic comedies find global audiences, most actors in the genre are from the UK or US due to their film market dominance and recognizability. Less serious film fans and those who prefer less cerebral films tend to watch romantic comedies. The target female audience enjoys emotionally engaging narratives and are more likely to have
Eval 4
This document discusses demographic factors for a movie such as age, gender, financial status, interests/hobbies, and demographics. For age, it suggests the movie will appeal most to teenagers due to themes around relationships and pregnancy that younger audiences may not understand. For gender, it aims for equal representation but notes themes around female inferiority may appeal more to women. Financially, it targets wealthier audiences who can relate to the characters' social class. In terms of interests, it suggests sociology students and fans of South Asian dramas may enjoy analyzing the movie's social themes. Finally, the target demographics include both sexes and teenagers to adults from various cultural backgrounds globally.
Evaluation 2- Aleks
This document discusses how various social groups are represented in the media product. It summarizes the representation of the victim, antagonist, detectives, and women. The victim, a teenage girl, adheres to stereotypes as a helpless target portrayed through her smudged makeup and foliage in her hair. The antagonist is kept intentionally ambiguous. The detectives are portrayed based on realistic film conventions for their attire, props, and expressions. While women make up a small percentage of protagonists typically, this media product has an all-female cast for the opening to break conventions. It aims to represent groups in a thoughtful manner while being aware of potential stereotypes.
Romantic comedy genre research (2)
This document provides an overview of the history and evolution of the romantic comedy genre. It discusses the origins of rom coms in Shakespearean plays and early 20th century films. It then outlines different subgenres that developed over time, such as comedies of manner in the 1930s, screwball comedies in the 1930s focusing on fast-paced dialogue, and sex comedies from the 1950s-1970s highlighting differences between men and women. Radical romantic comedies in the 1960s focused on personal happiness rather than relationships. Recent neotraditional rom coms emphasize compatibility and compromise. Key conventions, directors, actors, and top-grossing films are also mentioned to analyze trends in the genre.
Bridget jones’ diary film opening analysis
This document provides an overview and analysis of the film opening of Bridget Jones's Diary. Some key elements:
1) The opening establishes Bridget as an average British woman living in London through narration of her personal thoughts and commentary on events.
2) Scenes like a turkey-curry buffet and references to a gherkin show Bridget's family life and foreshadow the comedy to come.
3) Mention of Mr. Darcy references the classic novel Pride and Prejudice and hints at a romantic storyline between Bridget and Mark Darcy.
4) Bridget's witty internal narration connects with audiences by expressing thoughts they can relate to.
Evaluation q4 and 5
This document summarizes information about a 16-year-old boy named Joe Egan from South London to evaluate how to attract an audience. Joe enjoys action movies with exciting fight scenes and weapon battles. He discovers new movies through the internet and friends' recommendations. Joe listens to hip hop, rock, and gothic music on radio stations daily. He watches action/comedy TV shows. This audience would be appealed to by a film like "Operation Croak" due to its bloody battles and action scenes, suiting the target age range of teenagers to young adults who prefer such violent movies. The film could be distributed on DVD sold online and through social media recommendations to reach this target audience.
Pitch
Four girls who work for a drug lord in London steal money from him and flee to the United States. They stop in Las Vegas to double their money at casinos before settling in California to build their own criminal empire. However, their former boss and rival gangs follow them to the US and the FBI also wants to take them down.
Pitch presentation - A City of Saints
The document proposes a pitch for a film called "A City of Saints" about friends who run a mafia in 1930s New Orleans. It aims to attract mainly males aged 15-24 and 25-34, as the violent and action-packed story set in America's past would appeal more to men. Some elements like a romance subplot could also draw in female viewers, especially if watching with partners. Market research surveys indicated the primary target audience would be males aged 15-30, with some older and female viewers as well.
Pitchef
The document provides details about a proposed short film called "Miko" that tells the story of two young Asian girls in love in 1980s Japan. It describes the plot which follows characters Miko and Sarah from their childhood to meeting up in present day after Miko left. It also notes that the film aims to showcase an underrepresented LGBT relationship and promote the filmmaker. Production details like costumes, storyboards, budgets and target audiences are included to pitch the idea.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
Short Film Proposal & Treatment
Susan Grey is a 26 year old woman who has served in the S.A.S. for 6 years and aims to receive a Veteran award in 2012. During a mission in Babylon, South of Baghdad with her team, she goes off on her own and discovers an alien invasion. When she tries to warn her teammates, they don't believe her until chaos erupts. The treatment involves Susan finding an injured opposing soldier and treating his wounds, only to be stabbed in the back by him after she helps him up and turns away.
Treatment Template
This document outlines the key elements that should be included when writing a treatment for a creative project such as a short film. The treatment should include:
1) Details about the project such as the working title, genre, duration, and target audience. It should also include an outline of the story and character breakdowns.
2) Descriptions of the visual and audio elements including lighting, camerawork, editing, setting, actors, props, costumes, soundtrack, and sound effects.
3) Explanations of the rationale for the project, research conducted, requirements and resources needed, as well as any constraints or contingencies.
4) Considerations of legal and ethical issues, a proposed budget and
Short Film Treatment (The Set-Up)
The directors aim to create a 5-minute horror film with psychological elements and surprises. They will use horror conventions to build suspense but reveal at the end that the main character is being surprised with a party. They describe scenes where the main character returns home, hears strange noises, and has a disturbing phone call before discovering the surprise party. The directors will collaborate on the film and one will operate the camera, aiming to film over one week using the school's equipment and complete editing afterwards.
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Survey responses
The document analyzes survey responses about audiences for the film Star Wars: The Force Awakens. It finds the film appeals to a wide age range, from 14 to 43, with older fans feeling nostalgia and younger audiences attracted by action. Both male and female audiences are represented, though it leans slightly male, but women identified more with the new female protagonist Rey. Fans of different ages are willing to spend money on movies and merchandise, though younger audiences have more disposable income for entertainment. Overall, the film provides diversion and escape for audiences, as well as opportunities for personal relationships and identity with characters old and new.
Pr4 me my_movies (1)
The document discusses the author's preference for comedy films over other genres like action or horror. Some of the reasons provided are that comedy films often include references to other works, have big celebrity casts due to "star theory", and don't require complex storylines. Three comedy films are then summarized: The Hangover, Superbad, and Pulp Fiction. Concepts like intertextuality, reception theory, and active spectatorship are also defined in relation to how audiences engage with and interpret films.
Evaluation question 4
The target audience for the media product is primarily females aged 15-20. However, the document aims to appeal to a wider audience to maximize profits. It does this by including a relatable male lead character and a timeless story that could appeal to older viewers. Focus groups of the target demographic were consulted to help shape elements like whether to include a voiceover. The document argues that appealing to both the tastes of the creators will help make the film appealing to different types of teenage girls within the target audience.
Target audience
Romantic comedies primarily target teenage and young adult females because their lighthearted stories are easy to watch. They are usually set in the UK or US where most of the target audience lives, making the settings relatable. Actors in rom-coms also tend to be from these places and are recognizable figures that can attract larger audiences. While some men may watch with a partner, the target audience for rom-coms is typically girly females who enjoy emotionally engaging narratives, rather than sporty interests. They tend to care about their appearance and be bubbly and friendly.
Evaluation 4
This document discusses aspects of targeting an audience for a gangster film, including:
- Creating a mood board with screenshots from films like Goodfellas and The Godfather to convey the genres of strong violence, special effects, and a love story.
- The intended audience is ages 17-40, as younger viewers may find strong language and violence offensive, and older viewers may find some aspects offensive. It targets a typical heterosexual and working/middle class audience.
- Feedback from test audiences noted modern aspects like a gun and clothing that prevented the opening from seeming set in the 1960s as intended, so clarification was added that it is actually set in the 1990s in the style of 1960s
\\Ace\Students\11\Alexandra Hall\My Documents\Media\Attract Audience[1]
To attract their target audience of 15-24 year old males, the filmmakers chose an attractive 18-year old female protagonist, Petrie Kimber, who resembles characters from popular horror films. They also included creepy and damaged dolls and toys to appeal to the audience's memories of abandoning their own toys. Additionally, they incorporated a diary into the opening sequence to draw in teenage girls by playing on stereotypes about girls that age keeping diaries.
Question 4 draft 2
The target audience for the media product is 16-18 year olds. This age group can relate to and empathize with the teenage main characters. Having creators and characters of the same age means there is a deep understanding of appealing to other teenagers. Both male and female teenagers are targeted by including strong and capable characters of both genders that break stereotypes commonly seen in thriller films. The primary ethnicity targeted is white British, reflecting the creators and characters, but the story should still be relatable to all. Sexuality is not a focus, so all sexual orientations are included in the target audience. The target audience would enjoy thrillers and be interested in popular culture references included to make the characters more relatable.
Evaluation questions 4&5
The document discusses the age rating of 15 that would be given to a film containing strong violence, frequent strong language, drug use, discriminatory content, or sexual references. Such a film is aimed at audiences ages 15 and older. While both male and female adults could view it, the main character being a college student would make the film most relatable to younger viewers in their late teens and early twenties. An age rating of 15 is therefore appropriate.
Film pitch
Sparks Productions is pitching a new British social realism film called "Lost". The film follows 17-year old Lottie whose life spirals out of control after she witnesses a girl commit suicide by jumping in front of a train. Lottie turns to drugs and crime, becoming homeless after her mother kicks her out. The film ends with Lottie attempting suicide in the same place, leaving the audience with an open ending. Sparks Productions believes the film's realistic plot and characters will appeal to audiences aged 18-25. They plan to cast unknown teenage actors and promote the film heavily on social media to connect with their target audience.
Target audience
Females, especially teenagers and young adults, make up the primary target audience for romantic comedies due to finding the light-hearted nature of these films easy to watch. Reviews on sites like IMDB show that women consistently rate romantic comedies higher than men across all age groups. These films are usually set in the UK or US where much of the target audience lives, making the settings more relatable. While some romantic comedies find global audiences, most actors in the genre are from the UK or US due to their film market dominance and recognizability. Less serious film fans and those who prefer less cerebral films tend to watch romantic comedies. The target female audience enjoys emotionally engaging narratives and are more likely to have
Eval 4
This document discusses demographic factors for a movie such as age, gender, financial status, interests/hobbies, and demographics. For age, it suggests the movie will appeal most to teenagers due to themes around relationships and pregnancy that younger audiences may not understand. For gender, it aims for equal representation but notes themes around female inferiority may appeal more to women. Financially, it targets wealthier audiences who can relate to the characters' social class. In terms of interests, it suggests sociology students and fans of South Asian dramas may enjoy analyzing the movie's social themes. Finally, the target demographics include both sexes and teenagers to adults from various cultural backgrounds globally.
Evaluation 2- Aleks
This document discusses how various social groups are represented in the media product. It summarizes the representation of the victim, antagonist, detectives, and women. The victim, a teenage girl, adheres to stereotypes as a helpless target portrayed through her smudged makeup and foliage in her hair. The antagonist is kept intentionally ambiguous. The detectives are portrayed based on realistic film conventions for their attire, props, and expressions. While women make up a small percentage of protagonists typically, this media product has an all-female cast for the opening to break conventions. It aims to represent groups in a thoughtful manner while being aware of potential stereotypes.
Romantic comedy genre research (2)
This document provides an overview of the history and evolution of the romantic comedy genre. It discusses the origins of rom coms in Shakespearean plays and early 20th century films. It then outlines different subgenres that developed over time, such as comedies of manner in the 1930s, screwball comedies in the 1930s focusing on fast-paced dialogue, and sex comedies from the 1950s-1970s highlighting differences between men and women. Radical romantic comedies in the 1960s focused on personal happiness rather than relationships. Recent neotraditional rom coms emphasize compatibility and compromise. Key conventions, directors, actors, and top-grossing films are also mentioned to analyze trends in the genre.
Bridget jones’ diary film opening analysis
This document provides an overview and analysis of the film opening of Bridget Jones's Diary. Some key elements:
1) The opening establishes Bridget as an average British woman living in London through narration of her personal thoughts and commentary on events.
2) Scenes like a turkey-curry buffet and references to a gherkin show Bridget's family life and foreshadow the comedy to come.
3) Mention of Mr. Darcy references the classic novel Pride and Prejudice and hints at a romantic storyline between Bridget and Mark Darcy.
4) Bridget's witty internal narration connects with audiences by expressing thoughts they can relate to.
Evaluation q4 and 5
This document summarizes information about a 16-year-old boy named Joe Egan from South London to evaluate how to attract an audience. Joe enjoys action movies with exciting fight scenes and weapon battles. He discovers new movies through the internet and friends' recommendations. Joe listens to hip hop, rock, and gothic music on radio stations daily. He watches action/comedy TV shows. This audience would be appealed to by a film like "Operation Croak" due to its bloody battles and action scenes, suiting the target age range of teenagers to young adults who prefer such violent movies. The film could be distributed on DVD sold online and through social media recommendations to reach this target audience.
Pitch
Four girls who work for a drug lord in London steal money from him and flee to the United States. They stop in Las Vegas to double their money at casinos before settling in California to build their own criminal empire. However, their former boss and rival gangs follow them to the US and the FBI also wants to take them down.
Pitch presentation - A City of Saints
The document proposes a pitch for a film called "A City of Saints" about friends who run a mafia in 1930s New Orleans. It aims to attract mainly males aged 15-24 and 25-34, as the violent and action-packed story set in America's past would appeal more to men. Some elements like a romance subplot could also draw in female viewers, especially if watching with partners. Market research surveys indicated the primary target audience would be males aged 15-30, with some older and female viewers as well.
Pitchef
The document provides details about a proposed short film called "Miko" that tells the story of two young Asian girls in love in 1980s Japan. It describes the plot which follows characters Miko and Sarah from their childhood to meeting up in present day after Miko left. It also notes that the film aims to showcase an underrepresented LGBT relationship and promote the filmmaker. Production details like costumes, storyboards, budgets and target audiences are included to pitch the idea.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
What's hot (19)
\\Ace\Students\11\Alexandra Hall\My Documents\Media\Attract Audience[1]
\\Ace\Students\11\Alexandra Hall\My Documents\Media\Attract Audience[1]
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Short Film Proposal & Treatment
Susan Grey is a 26 year old woman who has served in the S.A.S. for 6 years and aims to receive a Veteran award in 2012. During a mission in Babylon, South of Baghdad with her team, she goes off on her own and discovers an alien invasion. When she tries to warn her teammates, they don't believe her until chaos erupts. The treatment involves Susan finding an injured opposing soldier and treating his wounds, only to be stabbed in the back by him after she helps him up and turns away.
Treatment Template
This document outlines the key elements that should be included when writing a treatment for a creative project such as a short film. The treatment should include:
1) Details about the project such as the working title, genre, duration, and target audience. It should also include an outline of the story and character breakdowns.
2) Descriptions of the visual and audio elements including lighting, camerawork, editing, setting, actors, props, costumes, soundtrack, and sound effects.
3) Explanations of the rationale for the project, research conducted, requirements and resources needed, as well as any constraints or contingencies.
4) Considerations of legal and ethical issues, a proposed budget and
Short Film Treatment (The Set-Up)
The directors aim to create a 5-minute horror film with psychological elements and surprises. They will use horror conventions to build suspense but reveal at the end that the main character is being surprised with a party. They describe scenes where the main character returns home, hears strange noises, and has a disturbing phone call before discovering the surprise party. The directors will collaborate on the film and one will operate the camera, aiming to film over one week using the school's equipment and complete editing afterwards.
Example Treatment
This document outlines a treatment for a proposed 45-60 minute video programme about WH Syndrome for the WH Foundation. It details the filming locations, structure, budget, and production timeline. The programme will focus on promoting family values and abilities of children with WH Syndrome through interviews and footage of family life, the annual meeting, and children's achievements.
Avatar: Press kit
AVATAR is a 2009 film directed by James Cameron that uses performance capture to tell the story of Jake Sully, a former marine who embarks on an epic adventure on the alien moon Pandora. Jake is recruited to infiltrate the native Na'vi people and learn how to control them, but he eventually sides with the Na'vi against human forces trying to destroy their home. The film pushed technological boundaries by using revolutionary performance capture techniques to create fully immersive CGI characters that were brought to life through the actors' performances.
Film noir treatment sheet
1) The film noir treatment sheet outlines the plot of "Paths That Cross" about a detective named Joe Beckett who falls for a woman named Lola at a party, not knowing she is married to the biggest crime boss on the east coast, Mr. Claude.
2) As Joe investigates Mr. Claude, his feelings for Lola complicate the case. When their relationship is discovered, Joe and Lola's lives are put in danger by the crime boss.
3) In the climax, Joe battles Mr. Claude to save Lola, who has been held captive. Joe wins the fight but Lola is shot. The film ends with the two lovers reunited in the hospital
Film treatment draft 3
The film The Lottery is a comedy about two unemployed friends, Dean and Frank, who find a lottery ticket in the park. A chase ensues as they struggle to get the ticket from each other, with each using tricks to get it. Ultimately, the ticket is lost, blowing away down a drain or being taken by a passing boy, leaving the friends crying in despair over their lost chance at winning money. The film explores the lengths people will go and how friendships can be tested for the prospect of winning the lottery.
Short Film Treatment
The document outlines a short film project for a media course. It will follow a teenage character alone at night who is being pursued by an anonymous attacker. The film aims to make the audience question their own lives and regrets. It will use common horror conventions like dark music to create suspense and fear. The film will be low budget, made by two students over one month, using equipment from their school. They will write, direct, film and edit the short psychological thriller themselves.
Short film treatment
The document provides details about a short film the author plans to create for their A2 media coursework. It will be a 5 minute action film starring Alex Rowe and Billy Gaines. The film follows an ex-cop turned vigilante, Jason Ryan, as he hunts down the man who killed his wife. It climaxes with a fight between Jason and the killer, Alex, which ends when Jason shoots Alex dead. The film will be shot across four locations - a field, wood, hideout, and newsroom - using the author's home and school drama studio. It is intended to entertain a teenage male audience and help the viewer forget their troubles for five minutes.
Treatment sample
This document contains two multimedia treatments:
1. A music video treatment for the song "All My Life" by Foo Fighters that uses dark lighting effects, slow and fast motion, and cuts between scenes of a singer in a black light room and the band playing to build intensity.
2. A story treatment for the myth of Icarus that shows Icarus and his father Daedalus crafting wings to escape imprisonment, Icarus disobeying instructions and flying too close to the sun, and ultimately plunging into the sea after his wax wings melt. The treatment includes 10 storyboard-style scenes depicting the key events.
Scriptwriting Assignment 1
Most radio content is scripted before broadcast to ensure all necessary information is covered and schedules are adhered to. Scripts are used for segments like announcements, music sequences, and features covering topics like science, business and entertainment. Scripting helps presenters stay on schedule and avoid overrunning or underrunning segments. While listeners may think some content is improvised, pre-writing scripts allows radio stations to effectively plan and structure their broadcasts.
Short film proposal
The document provides guidance for students submitting a short film proposal as part of an advanced media portfolio course. Students must individually develop and submit a proposal for a 5-minute film. The best proposal will be selected for production by a group. Proposals should include details on the working title, narrative outline, genre influences, locations, casting, props/costumes, and equipment needed. Students are advised to keep ideas simple, use minimal dialogue, include a twist, and avoid drug deals, car chases, sex scenes, and fights.
FM Radio Program Script
This document outlines the schedule and content for the "Smooth Mornings" radio program hosted by DJ Anne and DJ Angel on 106.8 Foxy Light Radio. The two-hour program includes greetings, time checks, weather and traffic updates, questions for listeners, and playing songs by the featured artist MYMP. DJs Anne and Angel engage with listeners by asking questions, reading responses on Facebook, thanking sponsors, and providing contact information. The program aims to help listeners relax and enjoy love songs.
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Question 5: Evaluation
The document discusses how a film targeted a 16-25 demographic by featuring a main character and actress of the same age. Locations like a café were used because they are familiar places the target audience frequents. The cliffhanger opening shows the character stealing money and being locked in a freezer, intriguing audiences about whether she is victim or villain. Overall, the narrative is accessible to the target demographic despite being less complex than films aimed at adults.
Question 5: Evaluation
The document discusses how a film targeted a 16-25 year old audience. It did this by having a main character and actress who were both 17 years old, so the audience could relate to her. It also used normal, everyday locations like a cafe that the target demographic would visit regularly. The cliffhanger scene of the main character being locked in a freezer by her stalker encapsulated common fears to draw in the audience. Overall, the film aimed to attract its target youth audience by using relatable elements they could connect with in the characters and situations.
Question 4
This document discusses the target audience for a proposed "chick flick" media product. The primary audience would be pre-teen and early teen girls because the film focuses on lighthearted and comic themes of innocent romance, specifically a school girl's crush, rather than serious relationships. Examples are given of popular pre-teen chick flicks like Wild Child that similarly focus on crushes. It is noted the film may include infrequent mild language to reflect realistic dialogue of school-aged girls. An age rating of 12 is proposed to allow for such occasional language.
Circ le rouge
The document provides details on the planning for a movie trailer titled "Circ le Rouge". It discusses the target audience as ages 12 and up, and both sexes. It also outlines potential distribution channels like MTV and Film4. Details on the genre, plot, actors, funding, and presentation of ideas are given to fully conceptualize the trailer.
Teen audience media 2
The document discusses targeting a teen audience, specifically 15-24 year olds, for a film. It notes that while males attend cinema slightly more, females are more expressive fans of fantasy and horror genres like Twilight. Therefore, the film aims its opening more at females but amplifies the darkness of themes to appeal more to male cinema-goers. It also provides an example audience profile of 16 year old Lucy, who is a fan of shows like Twilight and enjoys mature-content targeted at teenagers.
Teen audience media 2
This document discusses targeting a teen audience, specifically 15-24 year olds, for a film. It notes that while males attend cinema slightly more, females are more expressive fans of fantasy and horror genres like Twilight. Therefore, the film aims its opening more at females but amplifies the darkness of themes to appeal more to male cinema-goers. It also provides an example audience profile of 16 year old Lucy, who is a fan of shows like Twilight and enjoys mature-content targeted at teenagers.
Teen audience media 2
This document discusses targeting a teen audience, specifically 15-24 year olds, for a film. It notes that teen films often feature supernatural themes that allow teens to relate to characters but see something different from everyday life. The document aims the film's opening more towards females, as they showed more interest in films like Twilight, while amplifying darker themes to appeal more to male cinema-goers. It provides an example audience profile of 16-year old Lucy, who enjoys teen-focused but mature shows and films like Twilight and enjoys British boy bands from the past.
Teen audience media
Teenage audiences, especially females, enjoy supernatural-themed films that feature relatable teenage characters but also include exciting elements different from everyday life. This document discusses targeting a film towards 15-24 year olds, with a focus on appealing to teenage girls who enjoy films like Twilight that combine fantasy, horror, and romance. The profile of 16 year old Lucy is provided as an example of the target audience - she is a fan of shows like Twilight and Vampire Diaries that blend mature and teenage-oriented content and humor.
Teen audience media
Teenage audiences, especially females, enjoy supernatural-themed films that feature relatable teenage characters but also include exciting elements different from everyday life. This document discusses targeting a film towards 15-24 year olds, particularly teenage girls who liked films like Twilight that combined romance with horror or fantasy themes. It profiles 16 year old Lucy as a typical target audience member who enjoys vampire-themed shows and British boy bands from the early 2000s.
Evaluation question 2
The document discusses how a media product represents teenagers as the target social group. It uses a typical teenage girl as the sole character so as not to represent any particular social group or exclude others. Scenes were designed to be relatable to a teenage/young adult audience by portraying the character home alone like many of them after school. The mise-en-scene of her bedroom and clothes were crafted to depict a stereotypical "girly girl" teenager to match thriller conventions and engage the intended young audience.
Evaluation final final final
The document provides an evaluation of a horror film called "Voices" produced by the author. It summarizes how the film uses conventions of the horror genre, such as introducing the main character alone to develop sympathy, leaving parts of the story ambiguous to create suspense. It discusses how the film represents social groups by subverting gender roles and portraying a normal family with an abnormal daughter. The target audience is identified as those aged 15-40 who enjoy suspense and disturbance in horror films.
Media Evaluation
The document discusses the process of creating a thriller opening for a class project. It describes how the group researched different thriller genres and films to understand conventions and aesthetics. They examined physiological, supernatural, and neo-noir thrillers. Based on this research, the group decided on the name "Remember Me" for their thriller. They used techniques like non-linear storytelling with flashbacks. Camera angles, lighting, and editing styles were adapted from the researched films to set mood. Through the process, the student learned about filming, editing, and technologies used in media production.
Media Evaluation
The document summarizes the research and development process for a student thriller film project titled "Remember Me." The students examined physiological, supernatural, and neo-noir thrillers to understand conventions of the genre. They focused on camera techniques, music, and portraying a troubled teenage girl protagonist and her dysfunctional family relationships. The goal was to create an artistic thriller that could appeal to teenagers and be distributed through independent film festivals and art house cinemas. Social media would be important for marketing to younger audiences.
Film Marketing Plan
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Case Studies
The document analyzes several teen movies from the early 2000s with similar formats to the film "Spinning Time" that is being researched. It summarizes key details about each film's budget, box office gross, teen stars, and critical reception. Overall, the research found that while some films were financially successful, none reached the scale of the highest grossing films that year, demonstrating the niche audience for "chick flicks." Insights from analyzing the films' protagonists and humor/slapstick elements will inform choices for the leading lady and style of the protagonist in "Spinning Time."
Evaluation Sophie Tindall
This document discusses the target audience and potential distribution for a student film called "Peephole". The film uses horror conventions like graphic violence and explores themes of relationships and jealousy. It represents females in nontraditional roles like the antagonist. The suggested target age is 15-18 to get the largest possible audience while staying within BBFC ratings guidelines. Potential distributors mentioned include larger studios like Universal Pictures known for horror films, or smaller niche companies like Hammer Film Productions. Student feedback on the film was also discussed to continue improving it.
Thriller evaluation
Our media product uses conventions of the thriller genre such as setting scenes in woods and using ominous music. We challenge conventions by having a female antagonist rather than a male one. The product represents young, middle class white females and uses techniques like point of view shots to make the audience feel vulnerable. It would likely be distributed as a TV movie on Channel 4 due to its young audience and low budget. The learner has gained skills in filming, editing software, and collaborating with others to create the product.
Question 4
The target audience for the media product is 16-18 year olds. This age group can relate to and empathize with the teenage main characters. Both male and female teenagers are targeted by including strong male and female leads that break from typical gender stereotypes. While most of the 6th form students involved in producing the film are white British, the film's focus on suspense means all ethnicities could engage with the narrative. The target audience would be interested in thrillers and pop culture references, enjoy activities like exercise and socializing, and get thrill from watching mysterious events unfold safely in the cinema.
Evaluation media
The document provides an analysis of a student-created horror/thriller film titled "Voices" that follows conventions of real media products in the genre. It uses techniques like mysterious pre-title sequences, investigations of strange events, and an unsettling soundtrack. The film represents a working-class family and targets teenagers as its audience through relatable characters and settings. The student learned about using technologies like online research, filming equipment, and internet distribution through constructing this media project.
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Animation powerpoint
Stop motion animation is achieved by recording individual still frames of motion and playing them back sequentially to create the illusion of continuous movement. Each frame is a slightly altered version of the previous frame with objects moved in small increments. This labor intensive process can involve manipulating physical objects, cutouts, or live actors frame-by-frame to simulate movement. Different stop motion techniques produce varied effects and involve altering material positions gradually over many frames to depict animation.
Animation powerpoint
Stop motion animation is achieved by recording individual still frames of motion and playing them back sequentially to create the illusion of continuous movement. Each frame is a slightly altered version of the previous frame with objects moved in small increments. This labor intensive process can involve manipulating physical objects, cutouts, or live actors frame-by-frame to simulate movement. Different stop motion techniques produce varied effects and include manipulating objects, cutouts, silhouettes, or live actors to bring them to animated life.
Music Genres
The document discusses several different music genres that could be used for a music video project, including country music, R&B, rap, soul music, and pop music. Examples of songs are provided for each genre along with brief descriptions of their history and conventions. The document aims to help pick a genre to base the music video concept and style on.
Music Genres
The document discusses several different music genres that could be used for a music video project, including country music, R&B, rap, soul music, and pop music. Examples of songs are provided for each genre along with brief descriptions of their history and evolution. Country music originated in the southern US in the 1920s while R&B developed in the 1940s combining elements of blues, gospel, and soul. Rap uses rhyming lyrics often accompanied by drums or electronics. Soul music originated in the US combining gospel, R&B, and has sub-genres like psychedelic and blue-eyed soul. Pop comes from "popular" music aimed at youth and builds on existing styles.
Evaluation questions
WolfPack Productions learned about proper camera techniques and framing shots in creating their full film project, as opposed to dealing with actors in their preliminary task. They feel an institution like Film 4 that supports independent films would be suitable to distribute their film. Their target audience is males and females ages 15 to 25, reflected in the film's 15 rating, and they would attract this audience through ads and an official Facebook group to inform them of screenings and premieres.
What have we learned about the technologies from the process of constructing ...
The document discusses the technologies learned during the construction of an opening for a film. They experimented with different camera techniques before finding the best shot required the camera to be further away from the actors. They also learned how to keep the camera steady without a squeaky tripod. While the video editing software Adobe Premier initially seemed complex, seeking help from teachers made it easier to edit and add effects to the opening. Adding voiceovers required learning how to incorporate audio on the timeline. Uploading files to Tumblr was initially difficult for some, and the school internet not always cooperating made uploads challenging but working from home helped overcome this.
What have you learned about the technologies from the process of constructing...
The document discusses the technologies learned during the construction of an opening for a film. They experimented with different camera techniques before finding the best shot required the camera to be further away from the actors. They also learned how to keep the camera steady without a squeaky tripod. While the video editing software Adobe Premier initially seemed complex, seeking help from teachers made it easier to edit and add effects to the opening. Adding voiceovers required learning how to incorporate audio on the timeline. Uploading files to Tumblr was initially difficult for some, and the school internet not always cooperating made uploads challenging but working from home helped overcome this.
Laurens power
The document analyzes the opening two minutes of the film "Aquamarine" in terms of genre, characterization, titles, and mood/tone. It establishes that the genre is a pre-teen girly movie. Through focusing on two teenage girls on the beach and a male lifeguard, the opening establishes the characters and setting of the film partly under the sea and on the beach. Blue water-like fonts are used for the characters, producers, and directors names as well as the title to represent the sea. The opening conveys a happy, magical mood and tone through the visuals and music.
Evaluation
The document discusses how the filmmakers addressed their target audience of adolescents for a "chick flick" film. They chose an attractive blonde protagonist who fits stereotypes. Popular up-to-date music known to teenagers was used. The film features themes of identity, family issues, and moments that drastically change beliefs, which adolescents can relate to. Special care was taken to accurately portray the protagonist's room, appearance, and lifestyle as a wealthy teenage girl through her hair, makeup, clothing and decor.
Recee final dining
This recee sheet summarizes a potential film location at 7 Lockswell Close in Chippenham for a scene filming a conversation between two characters at breakfast. The location is the dining room of Lauren S.'s house, which is private and well-lit by a window and ceiling lights. Background noise should be minimal as the house is not near roads. Permission is required from Lauren Stanley to film. The location was deemed very suitable and safe for the shoot.
Recee final dining
This recee sheet summarizes a potential film location at 7 Lockswell Close in Chippenham for a scene filming a conversation between two characters at breakfast. The location is the dining room of Lauren S.'s house, which is private and well-lit by a window and ceiling lights. Background noise should be minimal as the house is not near roads. Permission is required from Lauren Stanley to film. The location was deemed very suitable and safe for filming, with only minor risks like tripping hazards if the crew does not clean up, and potential need for some extra lighting.
Recee final bedroom
This document provides a location scout report for filming a bedroom scene. The location is at 7 Lockswell Close in Chippenham. The scene will show the main character Felicity getting ready in the morning. Permission has been granted by the homeowner Lauren Stanley to film in her bedroom. The bedroom provides suitable private space for filming and adequate lighting can be setup. No public access or safety hazards were identified at the location.
Recee sheet bathroom
This recee sheet summarizes the location for filming a scene of the main character Felicity getting ready in a bathroom. The bathroom is located at 1b Hardens Close in Chippenham, Wiltshire and permission has been granted by the homeowner Emma McAlpine to film there. The scene will involve Felicity getting ready for school while providing voiceover narration. The bathroom has adequate lighting from windows and ceiling lights. Background noise should be minimal as it is located in a house. With breaks to allow bathroom use by others in the home, there are no major public usage or health and safety concerns at the location.
Shot list
This is the shot list for our film 'Nobody's perfect'- Remember with shot lists that they are not in chronological order but in the order in which you are going to film so its easier in editing.
Shot types
The document discusses various camera shots used in filmmaking and what each shot achieves. An extreme close up focuses on very small details like a character's facial expression. A close up shows a character's head and shoulders to reveal details. A mid close up is slightly more pulled back than a close up. A mid shot shows a character from the waist up. A long shot captures the whole body from the ground up. A two shot includes two people to highlight their interaction, often cutting to an over the shoulder shot of the speaking character.
BBFC guidelines
This is the guidelines of movie classifications set out in a powerpoint to make it nicer to look at :P
Narratives
Narrative provides an insight into how the film will develop and also hints at how the film will end. There are four different types of narrative: Linear, Non-linear, Omniscient and Restricted.
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Our pitch/film treatment
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Felicity decides to start her life afresh in a small village she once holidayed in away from her dishonest, fake family and friends- soon after she meets a young man who explains how her family has affected the village more than she could have ever realised. As her inheritance is taken away from her on the condition that she must reconcile with her family and friends, Felicity begins to understand the true meaning of independence and concocts a plan on how to put things right.<br />Speaker 2:<br />Our intended audience is females around the age of 12-20. This broad gap, we believe, is conventional for the chick-flick genre; cut movie ‘Mean girls’ held a ‘12’ certificate despite alluding much more to mature themes (sex, alcohol) and is enjoyed by females of a much older age. Similarly, 90s flick ‘Clueless’, starring the late Brittany Murphy, was watched by a much broader age range than first appears. We feel that, as female teenagers, we know the genre well from our own experience of the genre and also from being immersed in the world of young people.<br />Speaker 3:<br />From viewing other chick-flicks, we can recognise the typical pattern of this genre; the female protagonist is unpopular at her school and has a problem which is not uncommon (bullying, peer pressure- for example) and will go through trials and tribulations to overcome this problem. Examples of this include ‘A Cinderella story’, the ‘Lizzie McGuire’ franchise, and ‘Sydney White’.<br />Speaker 4:<br />However we found that some of the more classic chick-flicks deviated from these formula quite drastically; cult chick-flick ‘Mean girls’ is based ultimately on the concept of popularity, as was 1989 dark comedy ‘Heathers’- both revolved around the idea that having it all did not always bring happiness. Other films that showed popular or wealthy characters were ‘Bring it on’ and ‘Clueless’, We noticed that these appealed to a broader age range and also were a lot more successful.<br />Speaker 1:<br />Arguably our film is similar in this respect; not many fifteen year old girls are rich, but we feel this is our films unique selling point- Felicity, our protagonist, has an unfamiliar life, one that doubtless teenage girls will enjoy observing. ’Clueless’ shows the life of an insufferably rich and vain girl with whom the audiences nonetheless sympathise. The audiences’ expectations will therefore be satisfied as our film follows the recent expansion of the chick flick genre, away from the cliché of an unpopular girl struggling with a very typical day-to-day problem.<br />Speaker 2:<br />S.E.L.L. productions intend to giver our film, ‘Nobody’s Perfect’, a certificate of ‘12’ under BBFC guidelines, while our target audience for the film would be older teenagers, having a 15-certificate would unnecessarily restrict the audience.<br />Most chick-flicks revolve around teenage girls, and the relationships between them, while our film focuses largely on Felicity Harrison as an individual- it does include the other themes typical to the genre; identity, independence and growing up. Other conventions include school and family life, status, popularity and lifestyle- all of which our in our film. <br />Speaker 3:<br />We believe the reason our film is successfully tailored to our audience is due to how it runs alongside the genres’ conventions without being clichéd or predictable.<br />Speaker 4:<br />Our film ‘Nobody’s perfect’ begins with showing Felicity’s morning routine, This is similar to other chick-flick films such as ‘Clueless’ and ‘Bratz’ an develops the two most important features of an opening- characterisation and setting.<br />Speaker 1:<br />Felicity is shown waking up and getting ready for school, the time it takes her to prepare- as well as the amount of time she spends in the mirror- emphasises her characters’ superficial and vain attitude and a brief conversation with her sister over breakfast reveals a little about Felicity’s family life and situation. Other details about her friends and personality are told via a voice-over.<br />Speaker 2:<br />The reason we decided to use this opening is firstly because it fits with chick-flick conventions and secondly because it is more effective to ‘show’ the character rather than simply telling the audience about your protagonist. We have a voiceover to introduce more implicit details such as the names of her friends and her own situation, but also the display of a morning routine to show the audience her personality and lifestyle. <br />