The questionnaire results showed that the target audience for an indie music magazine is mostly female (9 respondents) and under 25 years old (12 respondents). When asked about cover colors, black and white was the most popular choice. Interviews were the most interesting article type. Popular indie artists listed as options to feature included Arctic Monkeys, Alt-J, Bastille, and Lorde. The document concludes that the magazine will have a black and white color scheme, feature interviews and tour dates, and include some of the most commonly listed artists.