SlideShare a Scribd company logo
audience
Bella - audience
• The Bella reader loves gossiping with friends over coffee or a glass of
wine, having fun, watching her favourite shows – like This Morning or
Loose Women – and looking after her family. She’s a busy mum,
working full- or part-time, who also makes sure she has some time for
herself in the midst of the mayhem! She’s happiest watching Saturday
night telly with her family while texting her friends on her phone! Like
most people, she’s interested in looking good, so Bella’s beauty tips
and fashion pages are a big hit with her. She also loves reading health
and diet features as, like most of us, she is keen to lose a few pounds.
She doesn’t mind treating herself to clothes and beauty buys, but
wants to know how to do it on the high street.
Closer stats
• STATS: 65% ABC1 48% Married or living with partner 53% Children
aged 0-15 Mean age: 38 In employment: 73%
Take a break - audience
• Take a Break readers are aged 25 to 51, and 1.2million of them are
mums — who are not just head of their household, but also the
decision makers on which brands make it into the house. Our readers
put their family and friends first, but are active and engaged members
of their wider community. They are keen shoppers and make up a
fifth of the UK grocery spend.
Take a break - audience
• Take a Break readers are aged 25 to 51, and 1.2million of them are
mums — who are not just head of their household, but also the
decision makers on which brands make it into the house. Our readers
put their family and friends first, but are active and engaged members
of their wider community. They are keen shoppers and make up a
fifth of the UK grocery spend.

More Related Content

What's hot

2010 Study Program
2010 Study Program2010 Study Program
2010 Study Program
Lisa Montero
 
Reader profiles research
Reader profiles researchReader profiles research
Reader profiles research
ffion001
 
Market research survey results presentation
Market research survey results presentationMarket research survey results presentation
Market research survey results presentation
Nicole Greenhalgh
 
Market Research Survey Results
Market Research Survey ResultsMarket Research Survey Results
Market Research Survey Results
Nicole Greenhalgh
 
Audience research pres
Audience research presAudience research pres
Audience research pres
beealex
 
Austria\'s results
Austria\'s resultsAustria\'s results
Austria\'s results
gueste78b92
 
wabash_valley_may_newsletter
wabash_valley_may_newsletterwabash_valley_may_newsletter
wabash_valley_may_newsletter
Sean Critzman
 
lily merchandising story 2
lily merchandising story  2lily merchandising story  2
lily merchandising story 2
Leah Jiang
 

What's hot (19)

Audience research
Audience researchAudience research
Audience research
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 
Mission Statement
Mission StatementMission Statement
Mission Statement
 
Regional magazine Questionnaire
Regional magazine QuestionnaireRegional magazine Questionnaire
Regional magazine Questionnaire
 
Adaption 1
Adaption 1Adaption 1
Adaption 1
 
Questionnaire Results
Questionnaire ResultsQuestionnaire Results
Questionnaire Results
 
Lemon Aid
Lemon AidLemon Aid
Lemon Aid
 
Article research results
Article research resultsArticle research results
Article research results
 
Greater Houston Restaurant Association - Social Media, Reputation Management ...
Greater Houston Restaurant Association - Social Media, Reputation Management ...Greater Houston Restaurant Association - Social Media, Reputation Management ...
Greater Houston Restaurant Association - Social Media, Reputation Management ...
 
2010 Study Program
2010 Study Program2010 Study Program
2010 Study Program
 
Reader profiles research
Reader profiles researchReader profiles research
Reader profiles research
 
Market research survey results presentation
Market research survey results presentationMarket research survey results presentation
Market research survey results presentation
 
Market Research Survey Results
Market Research Survey ResultsMarket Research Survey Results
Market Research Survey Results
 
Conflicts and violence in-Africa
Conflicts and violence in-AfricaConflicts and violence in-Africa
Conflicts and violence in-Africa
 
Question 4
Question 4Question 4
Question 4
 
Audience research pres
Audience research presAudience research pres
Audience research pres
 
Austria\'s results
Austria\'s resultsAustria\'s results
Austria\'s results
 
wabash_valley_may_newsletter
wabash_valley_may_newsletterwabash_valley_may_newsletter
wabash_valley_may_newsletter
 
lily merchandising story 2
lily merchandising story  2lily merchandising story  2
lily merchandising story 2
 

Similar to Audience

Craetive Project Powerpoint
Craetive Project Powerpoint Craetive Project Powerpoint
Craetive Project Powerpoint
Angel Rene Cortes
 
How to break down an audience
How to break down an audienceHow to break down an audience
How to break down an audience
erinstaves9200
 
Forever Young CA Services
Forever Young CA ServicesForever Young CA Services
Forever Young CA Services
CityView Villa
 
Stay Out Of The Trap2
Stay Out Of The Trap2Stay Out Of The Trap2
Stay Out Of The Trap2
Kim Petty
 
Rita was a 26-year-old manager of a local Italian restaurant and l.docx
Rita was a 26-year-old manager of a local Italian restaurant and l.docxRita was a 26-year-old manager of a local Italian restaurant and l.docx
Rita was a 26-year-old manager of a local Italian restaurant and l.docx
healdkathaleen
 
CASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docx
CASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docxCASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docx
CASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docx
annandleola
 

Similar to Audience (20)

Anoonamoo Target core customer profiles
Anoonamoo Target  core customer profilesAnoonamoo Target  core customer profiles
Anoonamoo Target core customer profiles
 
Genre industry and audience
Genre industry and audienceGenre industry and audience
Genre industry and audience
 
Research - genre industry and audience
Research - genre industry and audienceResearch - genre industry and audience
Research - genre industry and audience
 
Craetive Project Powerpoint
Craetive Project Powerpoint Craetive Project Powerpoint
Craetive Project Powerpoint
 
Evaluation target audience
Evaluation target audienceEvaluation target audience
Evaluation target audience
 
Magazine research
Magazine research Magazine research
Magazine research
 
How to break down an audience
How to break down an audienceHow to break down an audience
How to break down an audience
 
Theory audience pro-formal
Theory   audience pro-formalTheory   audience pro-formal
Theory audience pro-formal
 
How to break down an audience MEDIA
How to break down an audience MEDIA How to break down an audience MEDIA
How to break down an audience MEDIA
 
Mamicile din romania
Mamicile din romaniaMamicile din romania
Mamicile din romania
 
Forever Young CA Services
Forever Young CA ServicesForever Young CA Services
Forever Young CA Services
 
Stay Out Of The Trap2
Stay Out Of The Trap2Stay Out Of The Trap2
Stay Out Of The Trap2
 
allison
allisonallison
allison
 
Forever Young presents
Forever Young presentsForever Young presents
Forever Young presents
 
Rita was a 26-year-old manager of a local Italian restaurant and l.docx
Rita was a 26-year-old manager of a local Italian restaurant and l.docxRita was a 26-year-old manager of a local Italian restaurant and l.docx
Rita was a 26-year-old manager of a local Italian restaurant and l.docx
 
Chapter16 HDEV
Chapter16 HDEVChapter16 HDEV
Chapter16 HDEV
 
SCAR_Who Is She_2015
SCAR_Who Is She_2015SCAR_Who Is She_2015
SCAR_Who Is She_2015
 
SCAR Who Is She 2015
SCAR Who Is She 2015SCAR Who Is She 2015
SCAR Who Is She 2015
 
CASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docx
CASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docxCASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docx
CASE 9 Bulimia Nervosa Table 9-1   Dx Checklist   Bulimia Nervos.docx
 
Wf Persona
Wf PersonaWf Persona
Wf Persona
 

Recently uploaded

一比一原版(UWA毕业证)西澳大学毕业证成绩单
一比一原版(UWA毕业证)西澳大学毕业证成绩单一比一原版(UWA毕业证)西澳大学毕业证成绩单
一比一原版(UWA毕业证)西澳大学毕业证成绩单
enbam
 
一比一原版(IC毕业证)帝国理工大学毕业证成绩单
一比一原版(IC毕业证)帝国理工大学毕业证成绩单一比一原版(IC毕业证)帝国理工大学毕业证成绩单
一比一原版(IC毕业证)帝国理工大学毕业证成绩单
exuyk
 
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
enbam
 
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our OrganizationUp the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
uptheratios
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
enbam
 

Recently uploaded (20)

PPT Item # 4 - 525 Argo Avenue ARB Case # 926F
PPT Item # 4 - 525 Argo Avenue ARB Case # 926FPPT Item # 4 - 525 Argo Avenue ARB Case # 926F
PPT Item # 4 - 525 Argo Avenue ARB Case # 926F
 
Honeycomb for The Hive Design Inspirations
Honeycomb for The Hive Design InspirationsHoneycomb for The Hive Design Inspirations
Honeycomb for The Hive Design Inspirations
 
Presentation on RBI and its functions , advantage and disadvantage
Presentation on RBI and its functions , advantage and disadvantagePresentation on RBI and its functions , advantage and disadvantage
Presentation on RBI and its functions , advantage and disadvantage
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
 
“Educate an African fit for the 21st Century: Building resilient education sy...
“Educate an African fit for the 21st Century: Building resilient education sy...“Educate an African fit for the 21st Century: Building resilient education sy...
“Educate an African fit for the 21st Century: Building resilient education sy...
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
 
一比一原版(UWA毕业证)西澳大学毕业证成绩单
一比一原版(UWA毕业证)西澳大学毕业证成绩单一比一原版(UWA毕业证)西澳大学毕业证成绩单
一比一原版(UWA毕业证)西澳大学毕业证成绩单
 
Writing Sample-Title: Pioneering Urban Transformation: The Collective Power o...
Writing Sample-Title: Pioneering Urban Transformation: The Collective Power o...Writing Sample-Title: Pioneering Urban Transformation: The Collective Power o...
Writing Sample-Title: Pioneering Urban Transformation: The Collective Power o...
 
CourseHero 9KLDFSKJKSJDFKSDKFJSDKSLFJKSJL
CourseHero 9KLDFSKJKSJDFKSDKFJSDKSLFJKSJLCourseHero 9KLDFSKJKSJDFKSDKFJSDKSLFJKSJL
CourseHero 9KLDFSKJKSJDFKSDKFJSDKSLFJKSJL
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
 
一比一原版(IC毕业证)帝国理工大学毕业证成绩单
一比一原版(IC毕业证)帝国理工大学毕业证成绩单一比一原版(IC毕业证)帝国理工大学毕业证成绩单
一比一原版(IC毕业证)帝国理工大学毕业证成绩单
 
How to Save a Place: How to Fund Your Preservation Project
How to Save a Place: How to Fund Your Preservation ProjectHow to Save a Place: How to Fund Your Preservation Project
How to Save a Place: How to Fund Your Preservation Project
 
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptxMHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
 
The MEL Toolkit Launch Webinar Presentation
The MEL Toolkit Launch Webinar PresentationThe MEL Toolkit Launch Webinar Presentation
The MEL Toolkit Launch Webinar Presentation
 
Item # 6 - 7001 Broadway Significance Review
Item # 6 - 7001 Broadway Significance ReviewItem # 6 - 7001 Broadway Significance Review
Item # 6 - 7001 Broadway Significance Review
 
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
一比一原版(GU毕业证)格里菲斯大学毕业证成绩单
 
CrossWalksInspirations for Brockville***
CrossWalksInspirations for Brockville***CrossWalksInspirations for Brockville***
CrossWalksInspirations for Brockville***
 
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our OrganizationUp the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
 
Canadian Immigration Tracker March 2024 - Key Slides
Canadian Immigration Tracker March 2024 - Key SlidesCanadian Immigration Tracker March 2024 - Key Slides
Canadian Immigration Tracker March 2024 - Key Slides
 

Audience

  • 2. Bella - audience • The Bella reader loves gossiping with friends over coffee or a glass of wine, having fun, watching her favourite shows – like This Morning or Loose Women – and looking after her family. She’s a busy mum, working full- or part-time, who also makes sure she has some time for herself in the midst of the mayhem! She’s happiest watching Saturday night telly with her family while texting her friends on her phone! Like most people, she’s interested in looking good, so Bella’s beauty tips and fashion pages are a big hit with her. She also loves reading health and diet features as, like most of us, she is keen to lose a few pounds. She doesn’t mind treating herself to clothes and beauty buys, but wants to know how to do it on the high street.
  • 3. Closer stats • STATS: 65% ABC1 48% Married or living with partner 53% Children aged 0-15 Mean age: 38 In employment: 73%
  • 4. Take a break - audience • Take a Break readers are aged 25 to 51, and 1.2million of them are mums — who are not just head of their household, but also the decision makers on which brands make it into the house. Our readers put their family and friends first, but are active and engaged members of their wider community. They are keen shoppers and make up a fifth of the UK grocery spend.
  • 5. Take a break - audience • Take a Break readers are aged 25 to 51, and 1.2million of them are mums — who are not just head of their household, but also the decision makers on which brands make it into the house. Our readers put their family and friends first, but are active and engaged members of their wider community. They are keen shoppers and make up a fifth of the UK grocery spend.