The survey results show that the target audience for the magazine is 16-18 year olds, mainly female. They shop at stores like H&M, Primark, and ASOS and log into social media like Facebook and Twitter daily. The main competing magazines are Kerrang! and Rocksound. Most readers spend £10 or less on music per month. They are interested in upcoming festivals, gig reviews, offers, posters, related news, and interviews. The most popular genres are rock, indie rock, alternative, and drum and bass. Readers want information on new and upcoming bands.

1. PRIMARY RESEARCH:
AUDIENCE.
♥ SHAWNEE KEWLEY ♥

2. Which category below includes your
age?
The graph here shows that my
magazine’s main target audience is the
16 – 18 age bracket.
25 or older
21 - 25
19 - 20
16 - 18
0
2
4
6
8
10
12

3. Please select your gender from below:
My magazine has a mainly
female target audience, a
small amount of males and
trans’ also complete the
audience profile.
Male
Female
Transgender
Cisgender

4. In the past 6 months, which of the
following clothing stores have you
shopped at? Please include online
shopping as well as in-store shopping.
(Please select all that apply.)
10
9
8
7
6
5
4
3
2
1
0
Rock
Collection
H&M
Primark
Column1
ASOS.com
Column2
Newlook
Column3
Other
(specified)
The results show that those surveyed
shop both online and in the high street.
There were also several “Other” shops
specified these
included, Topshop, Monsoon, River
Island and charity/vintage shops. There
could be online discount codes or
reviews of new releases in the magazine.

5. With results like these it would be
stupid not to realise that over 90% of
those surveyed say they log into
social networks more than once a
day, showing that social networking
must be utilised, a Twitter
feed, interactions with readers
through the Facebook “wall” and
exclusive news and interviews on the
tumblr blog!
How often do you log into social
media networks (e.g.
Facebook, Twitter, Tumblr, etc.)?
More than once a day
Once a day
A few times a week
0
5
10
15

6. Which magazines do you read
frequently? (More than monthly)
8
7
6
5
4
3
2
1
0
Kerrang!
Rocksound
Q
NME
Kerrang! And Rocksound would be my
magazine’s main competitor. With Kerrang!
Released weekly and Rocksound released
monthly, I look to release my magazine
every two weeks.

7. Do you go to gigs or festivals?
Yes
No
I would if I was aware of them.
The magazine should include
reviews on upcoming tours and
gigs, news of festivals, and where to
buy tickets from. – Link to the social
media.

8. In a typical month, how much do
you spend on music?
12
10
8
6
4
2
0
£0.00 - £10
£11 - £21
£22 - £30
£30 +
Majority of those asked spent £10
pounds or less on music in a month.
This suggests an avid interest but it’s
not going to break the bank, as most
of my magazine readers are 16 – 18
year olds. The price of my magazine
must reflect this.

9. What do you look for in a magazine?
Upcoming festival info.
Gig reviews
Offers
Posters
Related news
Interviews
0
2
4
6
8
10
12
14

10. 9
What genres do you listen to?
8
7
6
5
4
3
2
1
0
Rock appears the most popular
genre, along with Indie Rock, Alternative &
drum and bass. This would mean our
magazine contains the artists of these
genres.

11. 14
Would you like information
about new and upcoming
bands?
12
10
8
6
4
2
0
Yes
No
My magazine should contain
information about new and upcoming
bands and artists. (BBC Introducing)