How does having 30 million songs in our pocket affect how we listen to music? In this data-driven and demo-laden talk we’ll explore the behavior of today’s music listener. We’ll look at how today’s easy and ubiquitous access to nearly all of recorded music is changing how a listener organizes, discovers and experiences music. By exploring big music data being collected by organizations such as Spotify and The Echo Nest we can get a deeper and more nuanced view of how today’s listener really interacts with their music.
1. Questionnaire Results<br />Below are the results we received from the questionnaire’s we sent out to be completed by random people in the public. <br />Question 1: <br />10 – 14: 6 people 15 - 19: 11 people 20 – 24: 3 people<br />Question 2:<br />Female: 14 people Male: 6 people<br />Question 3:<br />Indie: 1 Pop: 6 Rock: 7 Metal: 2 Dance: 1 Techno: 2 Acoustic: 1 Anything: 0<br />Question 4:<br />Rom-Com: 3 Comedy: 4 Horror: 5 Indie: 2 Romance: 3 Western: 0 Action: 1 Fantasy: 1 Sci-Fi: 1<br />Question 5:<br />Answer1: Lady Gaga – Just Dance<br />Answer2: Britney Spears – Gimme More<br />Answer3: Lady Gaga – Love Game<br />Answer4: Don’t really get the time to watch music videos<br />Answer5: Arctic Monkeys – Florescent Adolescent <br />Answer6: Paramore - Decode<br />Answer7: Taylor Swift – Love Story<br />Answer8: Katy Perry – I kissed a girl<br />Answer9: Lady Gaga – Beautiful Dirty Rich<br />Answer10: Paramore – Misery Business<br />Answer11: Calvin Harris – Not alone<br />Answer12: Cheryl Cole – Fight for this love<br />Answer13: Don’t watch music videos<br />Answer14: Dizzie Rascal - Bonkers<br />Answer15: Paramore – That’s what you get<br />Answer16: Muse - Super massive hole<br />Answer17: The Saturdays - Ego<br />Answer18: Miley Cyrus – Party in the U.S.A<br />Answer19: Paramore – Emergency <br />Answer20: Foals – Cassius<br />Just from looking at the results of this questionnaire you can see the target audience we will be aiming out music video at will be 15 – 19 year olds. Also that the majority enjoy comedy and horror movies. The most popular music genre is Pop and Rock, just from looking at the results, you can see that the target audience has been made and it will be easy to meet. <br />
