A survey of 23 people about their music preferences and magazine habits found the following:
- Respondents' top genres were indie rock, pop, and rap. They most frequently buy music magazines once per month or quarter.
- The ideal music magazine length was 26-50 pages and cost between £2-£5. Appropriate adverts included new album releases and music festivals.
- Favorite magazine sections were artist interviews, articles, and album reviews. The most well-known magazines were Kerrang, NME, and Q.