This YouTube analytics screenshot provides statistics on the song "England", including the typical age and gender of listeners and where most of the views originated from. The research shows that over 16,000 views came mostly from the video being embedded on Facebook, indicating where future advertising efforts could be focused. Additionally, the data reveals the UK and Australia generated the most views by location.

1. Audience Research
This is a screen shot from YouTube. It provides statistics on the song of our
choice ‘England’. Providing statistics showing where most of the views come
from and the typical age group and gender of listeners. This research is
important because it provides research on our target market and is large-scale
research (the video has 16, 626 views and counting). It also shows where the
majority of views come from i.e. the video being embed on Facebook has
achieved 649 views which would give us a good idea of where to advertise our
media product to our target audience. It also shows which countries the video
has been viewed in most which allows us to figure out where in the world the
most views come from using the map above, with the most views coming from
the UK and the second most coming from Austrailia.