1. The document presents product comparisons for various men's skincare lines including pricing, products, and capacities.
2. It also includes survey results on men's purchasing behaviors and priorities when it comes to skincare products.
3. Marketing strategies are proposed including channel distribution, product sets, and using news broadcasts for promotion.
Customization is becoming more popular in the beauty industry as consumers desire personalized products that fit their unique needs. While some skin care lines offer truly customized products for individual consumers, most brands only provide a limited degree of customization through choices in ingredients, scents, or product strength. True customization remains difficult to achieve at scale. The author argues customization will continue growing as technologies like DNA profiling and skin diagnostics become more advanced and accessible. Customization appeals to consumers' desire for control and individuality.
Successful Beauty & Personal Care Product - Model draftMadison Morris
The document discusses strategies for successful new product launches in the beauty and personal care industry. It proposes a "hopscotch model" involving focusing on self-actualization benefits, telling a story about the product benefits, and ensuring the product does not cannibalize existing lines or face significant competition. The model is applied to the body wash category, highlighting the Philosophy brand as an example of a successful launch that helped consumers' self-search and allowed choice without endangering other products.
The Body Shop is a cosmetics brand founded in 1976 that is known for its natural ingredients and social/environmental values. One of its best-selling products is Shea body butter, which is made from organically grown shea oil and sugar. While The Body Shop has faced challenges from new competitors and losing some trust after being acquired by L'Oreal, its strategic focus on reinvention, younger designs, and social media marketing could help refresh its image and positioning as an eco-friendly yet stylish brand.
The document summarizes a report comparing skin care trends across the United States, France, and Japan based on Google search data. Each market has distinct values when it comes to skin care, but trends are spreading globally while evolving differently in each location. Cleansing is a top trend in Japan, with interest in techniques like enzyme, carbonated, and water cleansing. Cellulite solutions are popular in France. The vegan skin care trend is emerging in the US. The report aims to help marketers understand global audiences and emerging trends.
The document compares and contrasts The Body Shop, L'Oreal, and Olay & Nivea. It discusses their product lines, market positions, competitive advantages, and price ranges. It also outlines The Body Shop's brand values of being against animal testing, defending human rights, protecting the planet, and supporting community trade. The marketing mix for The Body Shop includes products like Shea body butter made of organic ingredients, a mid-range price point, direct sales to consumers through company-run franchised shops, and promotion of its natural and ethical brand values over traditional advertising.
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
The Body Shop was founded in 1976 by Anita Roddick and has grown to over 2,400 stores worldwide. One of their best-selling products is Shea body butter, which is popular due to its moisturizing properties and because it supports fair trade with women in Ghana. The company focuses on eco-friendly practices like using biodegradable materials and limiting waste. They also aim to reduce the environmental impact of all products through sustainable innovation across the entire life cycle from cultivation to disposal.
Customization is becoming more popular in the beauty industry as consumers desire personalized products that fit their unique needs. While some skin care lines offer truly customized products for individual consumers, most brands only provide a limited degree of customization through choices in ingredients, scents, or product strength. True customization remains difficult to achieve at scale. The author argues customization will continue growing as technologies like DNA profiling and skin diagnostics become more advanced and accessible. Customization appeals to consumers' desire for control and individuality.
Successful Beauty & Personal Care Product - Model draftMadison Morris
The document discusses strategies for successful new product launches in the beauty and personal care industry. It proposes a "hopscotch model" involving focusing on self-actualization benefits, telling a story about the product benefits, and ensuring the product does not cannibalize existing lines or face significant competition. The model is applied to the body wash category, highlighting the Philosophy brand as an example of a successful launch that helped consumers' self-search and allowed choice without endangering other products.
The Body Shop is a cosmetics brand founded in 1976 that is known for its natural ingredients and social/environmental values. One of its best-selling products is Shea body butter, which is made from organically grown shea oil and sugar. While The Body Shop has faced challenges from new competitors and losing some trust after being acquired by L'Oreal, its strategic focus on reinvention, younger designs, and social media marketing could help refresh its image and positioning as an eco-friendly yet stylish brand.
The document summarizes a report comparing skin care trends across the United States, France, and Japan based on Google search data. Each market has distinct values when it comes to skin care, but trends are spreading globally while evolving differently in each location. Cleansing is a top trend in Japan, with interest in techniques like enzyme, carbonated, and water cleansing. Cellulite solutions are popular in France. The vegan skin care trend is emerging in the US. The report aims to help marketers understand global audiences and emerging trends.
The document compares and contrasts The Body Shop, L'Oreal, and Olay & Nivea. It discusses their product lines, market positions, competitive advantages, and price ranges. It also outlines The Body Shop's brand values of being against animal testing, defending human rights, protecting the planet, and supporting community trade. The marketing mix for The Body Shop includes products like Shea body butter made of organic ingredients, a mid-range price point, direct sales to consumers through company-run franchised shops, and promotion of its natural and ethical brand values over traditional advertising.
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
The Body Shop was founded in 1976 by Anita Roddick and has grown to over 2,400 stores worldwide. One of their best-selling products is Shea body butter, which is popular due to its moisturizing properties and because it supports fair trade with women in Ghana. The company focuses on eco-friendly practices like using biodegradable materials and limiting waste. They also aim to reduce the environmental impact of all products through sustainable innovation across the entire life cycle from cultivation to disposal.
Safeguard's primary target market is families, focusing on children, who value personal hygiene. Their competitors focus on savings while soap accounts for 61.3% of the personal hygiene market. Safeguard will continue as the market leader by offering Pure White Family Skin Germ Protection Soap at a 20% premium price point, using TV commercials and events for promotion, distributing nationwide, and increasing market share by providing savings options like 3-in-1 value packs.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
The document provides an analysis of The Body Shop brand in Korea. It includes sections on the brand overview, target segments, value curve compared to competitors, and brand platform. The Body Shop has been in Korea since 1997 and focuses on beauty, fair trade, and natural products. It has over 150 stores and 1.4 billion in global sales. The analysis identifies the brand's core values such as being against animal testing and promoting human rights and the planet. It also describes the target segments and competitors to help inform recommendations for improving the current marketing mix.
eCRM class assignment.
We selected a brand and suggested how it could apply Social CRM strategies, principles and technologies to its business model in order to enhance the customer Experience and value proposition, build the brand and drive sales.
Key: Personalization.
[july 2011]
eCRM - Professor: Andrew Campbell
Master of Digital Marketing - HULT London
The document discusses natural face care products, defining natural as existing in nature and not artificial, while the industry more broadly defines natural as derived from a natural substance. It emphasizes the importance of looking for organic certification logos to guarantee a product is truly natural without harmful ingredients. The document also provides segmentation information and marketing strategy recommendations for launching a natural face care line.
The document proposes a line of eco-friendly household, bath, hair, and skin care products called Natures Organics. It outlines the company's current product lines and profits, proposed new green products, target consumer demographics, a promotional strategy including in-store demonstrations and partnerships, and roles and responsibilities for implementing the plan. The presentation seeks feedback on key aspects of the location, hiring, sales growth, promotions, employee performance, product knowledge, demonstrations, and testing.
The Body Shop provides unique services like offering products in multiple sizes and a refill program. They ensure consistency across stores by maintaining the same look, feel and focus on friendliness. They have also implemented smart franchising by only allowing those who share the company's passion. Additionally, The Body Shop engages in various social and environmental causes through their public relations and marketing programs to promote their brand.
1) Fairness creams were traditionally marketed towards women, but statistics now show that men account for 25% of the fairness cream market in India and that number is growing.
2) Cosmetics companies conducted surveys finding that many Indian men were using women's fairness creams, so they began introducing fairness creams targeted specifically for men.
3) In 2007, Nivea launched a new "Nivea for Men" line of products in India, while Emami was the first company to launch a fairness cream exclusively for men called "Fair and Handsome" in 2005.
The document summarizes a proposed advertising campaign for The Body Shop to reposition the brand by emphasizing its ethical standards and focus on creating a more beautiful world. The campaign would involve beautifying cities through green initiatives like planting walls and bottles displaying ecosystems. Advertisements would transform billboards into green displays and product packaging would contain wildflower seeds. The goal is to demonstrate The Body Shop's values through actions benefiting communities and the environment.
The document discusses the personal care industry in India, focusing on fairness creams. It notes that fairness creams account for approximately Rs. 1,800 crores of the Rs. 2,000 crores skin lightening product market. It also discusses trends like the growth of herbal and natural products, sun care products led by HUL, and men's grooming. Key segments like fairness creams, which are led by HUL's Fair & Lovely, and direct selling companies making inroads, are summarized.
The document summarizes research conducted on men's deodorant buying behavior and awareness in India. A survey was conducted with 60 male respondents using a questionnaire. The most popular deodorant brands were found to be Axe, Park Avenue, and Fogg. Most men purchase deodorant from hypermarkets and kirana stores and are influenced by television advertising. The sample size for the research was small and responses may have been biased as respondents used different brands. Deodorants with added benefits like being alcohol-free are expected to gain more popularity among Indian consumers.
The Body Shop was founded in 1976 in Brighton, UK by Anita Roddick. It is now owned by L'Oréal and has over 2,600 stores across 61 countries. The Body Shop is known for its natural beauty products, strong social and environmental values under Roddick's leadership, and high customer loyalty. However, it also faces threats such as negative publicity and strong competition from brands like L'Occitane, Yves Rocher, and Lush. The Body Shop's target market includes women and men aged 19-40 who care about beauty, health, and social/economic issues.
This document summarizes trends in the skincare industry as reported in December 2013. It identifies key trends such as a focus on health and wellness with products promoting anti-aging benefits. It also notes a trend toward easy to use and affordable products that are multifunctional. Emerging markets are seen as an opportunity but brands need to adopt localized or "glocal" strategies to appeal to different consumer preferences in places like China, Brazil, and other regions.
The Body Shop is a pioneer in CSR management. It integrated social and environmental values since its founding in 1976. The Body Shop implements CSR through its corporate philosophy of social and environmental values, sustainable products and processes, and promotional communication about its values. The Body Shop's CSR strategies have set a new standard and its brand image is built on its offensive CSR strategy.
This document discusses Reckitt Benckiser, a multinational consumer goods company, and its flagship brand Dettol in India. It provides an overview of RB, noting that it owns many popular household brands across categories. For Dettol, it outlines its market leadership in India as an antiseptic liquid and position in soaps. The document also summarizes Dettol's product mix and different variants across categories like handwash, body wash, and more. It then covers concepts like product life cycle, strategies at different stages, and approaches to product, packaging, positioning, pricing and consumer behavior for brands like Dettol.
This document segments skin care buyers into 9 categories based on their buying behaviors:
1. Impulsive buyers who make unplanned purchases based on impulses.
2. Perfectionists who are highly quality conscious and carefully choose the best products.
3. Pleasure mongers who buy products for pleasure or recreation.
4. Apprehension driven buyers who are motivated by fears of skin damage.
5. Earnest seekers who buy for emotional and social security.
6. Nature freaks who seek natural or nature-based products and are conscious of their health.
7. Brand conscious buyers who prefer well-known brands.
8. Brand loyal buyers who only buy
Analysis of Boroline as a night cream- The research was done in 2012. The market is Kolkata. Respondents were from Kolkata and competitive study was done based on the outcomes form the respondents.
The document discusses market trends in the cosmetology industry, including both professional and consumer trends. Professional trends focus on reducing chemicals and using more natural ingredients and new technologies. Consumer trends are driven by demands for improved ingredients and are influenced by factors like ingredients, colors, movies, and fashion. Specific trends mentioned include ammonia-free hair color becoming very popular, concerns about toxic ingredients like ammonia and PPD, and innovations in packaging that use more sustainable materials and focus on consumer perception. Temporary hair smoothing treatments were initially popular but some were recalled due to formaldehyde content. Alternative smoothing treatments using ingredients like babassu oil are emerging.
This document summarizes a market research study on skin cleansing wipes conducted in Agra, India. It provides background on the Aditya Birla Group and their Kara brand of wipes. The objectives and research methodology are outlined. Key findings include that consumers find Kara wipes expensive compared to competitors like Chinese brands. Recommendations focus on improving distribution, promotions, and renaming products for clearer branding.
Hazel Inc. is a cosmetics company that is introducing a new skin care product called the Terminator Cream to target younger consumers and improve brand image and profitability, as the cream claims to remove spots, wrinkles, and roughness from the skin in only 10 days using natural ingredients. The document outlines Hazel's current financial situation and product lines, issues, and a plan to focus on the Terminator Cream through increased direct sales and reduced emphasis on less profitable sectors to drive projected sales growth to €40 billion by 2021.
Safeguard's primary target market is families, focusing on children, who value personal hygiene. Their competitors focus on savings while soap accounts for 61.3% of the personal hygiene market. Safeguard will continue as the market leader by offering Pure White Family Skin Germ Protection Soap at a 20% premium price point, using TV commercials and events for promotion, distributing nationwide, and increasing market share by providing savings options like 3-in-1 value packs.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
The document provides an analysis of The Body Shop brand in Korea. It includes sections on the brand overview, target segments, value curve compared to competitors, and brand platform. The Body Shop has been in Korea since 1997 and focuses on beauty, fair trade, and natural products. It has over 150 stores and 1.4 billion in global sales. The analysis identifies the brand's core values such as being against animal testing and promoting human rights and the planet. It also describes the target segments and competitors to help inform recommendations for improving the current marketing mix.
eCRM class assignment.
We selected a brand and suggested how it could apply Social CRM strategies, principles and technologies to its business model in order to enhance the customer Experience and value proposition, build the brand and drive sales.
Key: Personalization.
[july 2011]
eCRM - Professor: Andrew Campbell
Master of Digital Marketing - HULT London
The document discusses natural face care products, defining natural as existing in nature and not artificial, while the industry more broadly defines natural as derived from a natural substance. It emphasizes the importance of looking for organic certification logos to guarantee a product is truly natural without harmful ingredients. The document also provides segmentation information and marketing strategy recommendations for launching a natural face care line.
The document proposes a line of eco-friendly household, bath, hair, and skin care products called Natures Organics. It outlines the company's current product lines and profits, proposed new green products, target consumer demographics, a promotional strategy including in-store demonstrations and partnerships, and roles and responsibilities for implementing the plan. The presentation seeks feedback on key aspects of the location, hiring, sales growth, promotions, employee performance, product knowledge, demonstrations, and testing.
The Body Shop provides unique services like offering products in multiple sizes and a refill program. They ensure consistency across stores by maintaining the same look, feel and focus on friendliness. They have also implemented smart franchising by only allowing those who share the company's passion. Additionally, The Body Shop engages in various social and environmental causes through their public relations and marketing programs to promote their brand.
1) Fairness creams were traditionally marketed towards women, but statistics now show that men account for 25% of the fairness cream market in India and that number is growing.
2) Cosmetics companies conducted surveys finding that many Indian men were using women's fairness creams, so they began introducing fairness creams targeted specifically for men.
3) In 2007, Nivea launched a new "Nivea for Men" line of products in India, while Emami was the first company to launch a fairness cream exclusively for men called "Fair and Handsome" in 2005.
The document summarizes a proposed advertising campaign for The Body Shop to reposition the brand by emphasizing its ethical standards and focus on creating a more beautiful world. The campaign would involve beautifying cities through green initiatives like planting walls and bottles displaying ecosystems. Advertisements would transform billboards into green displays and product packaging would contain wildflower seeds. The goal is to demonstrate The Body Shop's values through actions benefiting communities and the environment.
The document discusses the personal care industry in India, focusing on fairness creams. It notes that fairness creams account for approximately Rs. 1,800 crores of the Rs. 2,000 crores skin lightening product market. It also discusses trends like the growth of herbal and natural products, sun care products led by HUL, and men's grooming. Key segments like fairness creams, which are led by HUL's Fair & Lovely, and direct selling companies making inroads, are summarized.
The document summarizes research conducted on men's deodorant buying behavior and awareness in India. A survey was conducted with 60 male respondents using a questionnaire. The most popular deodorant brands were found to be Axe, Park Avenue, and Fogg. Most men purchase deodorant from hypermarkets and kirana stores and are influenced by television advertising. The sample size for the research was small and responses may have been biased as respondents used different brands. Deodorants with added benefits like being alcohol-free are expected to gain more popularity among Indian consumers.
The Body Shop was founded in 1976 in Brighton, UK by Anita Roddick. It is now owned by L'Oréal and has over 2,600 stores across 61 countries. The Body Shop is known for its natural beauty products, strong social and environmental values under Roddick's leadership, and high customer loyalty. However, it also faces threats such as negative publicity and strong competition from brands like L'Occitane, Yves Rocher, and Lush. The Body Shop's target market includes women and men aged 19-40 who care about beauty, health, and social/economic issues.
This document summarizes trends in the skincare industry as reported in December 2013. It identifies key trends such as a focus on health and wellness with products promoting anti-aging benefits. It also notes a trend toward easy to use and affordable products that are multifunctional. Emerging markets are seen as an opportunity but brands need to adopt localized or "glocal" strategies to appeal to different consumer preferences in places like China, Brazil, and other regions.
The Body Shop is a pioneer in CSR management. It integrated social and environmental values since its founding in 1976. The Body Shop implements CSR through its corporate philosophy of social and environmental values, sustainable products and processes, and promotional communication about its values. The Body Shop's CSR strategies have set a new standard and its brand image is built on its offensive CSR strategy.
This document discusses Reckitt Benckiser, a multinational consumer goods company, and its flagship brand Dettol in India. It provides an overview of RB, noting that it owns many popular household brands across categories. For Dettol, it outlines its market leadership in India as an antiseptic liquid and position in soaps. The document also summarizes Dettol's product mix and different variants across categories like handwash, body wash, and more. It then covers concepts like product life cycle, strategies at different stages, and approaches to product, packaging, positioning, pricing and consumer behavior for brands like Dettol.
This document segments skin care buyers into 9 categories based on their buying behaviors:
1. Impulsive buyers who make unplanned purchases based on impulses.
2. Perfectionists who are highly quality conscious and carefully choose the best products.
3. Pleasure mongers who buy products for pleasure or recreation.
4. Apprehension driven buyers who are motivated by fears of skin damage.
5. Earnest seekers who buy for emotional and social security.
6. Nature freaks who seek natural or nature-based products and are conscious of their health.
7. Brand conscious buyers who prefer well-known brands.
8. Brand loyal buyers who only buy
Analysis of Boroline as a night cream- The research was done in 2012. The market is Kolkata. Respondents were from Kolkata and competitive study was done based on the outcomes form the respondents.
The document discusses market trends in the cosmetology industry, including both professional and consumer trends. Professional trends focus on reducing chemicals and using more natural ingredients and new technologies. Consumer trends are driven by demands for improved ingredients and are influenced by factors like ingredients, colors, movies, and fashion. Specific trends mentioned include ammonia-free hair color becoming very popular, concerns about toxic ingredients like ammonia and PPD, and innovations in packaging that use more sustainable materials and focus on consumer perception. Temporary hair smoothing treatments were initially popular but some were recalled due to formaldehyde content. Alternative smoothing treatments using ingredients like babassu oil are emerging.
This document summarizes a market research study on skin cleansing wipes conducted in Agra, India. It provides background on the Aditya Birla Group and their Kara brand of wipes. The objectives and research methodology are outlined. Key findings include that consumers find Kara wipes expensive compared to competitors like Chinese brands. Recommendations focus on improving distribution, promotions, and renaming products for clearer branding.
Hazel Inc. is a cosmetics company that is introducing a new skin care product called the Terminator Cream to target younger consumers and improve brand image and profitability, as the cream claims to remove spots, wrinkles, and roughness from the skin in only 10 days using natural ingredients. The document outlines Hazel's current financial situation and product lines, issues, and a plan to focus on the Terminator Cream through increased direct sales and reduced emphasis on less profitable sectors to drive projected sales growth to €40 billion by 2021.
Hazel Inc. is a cosmetics company that is introducing a new skin care product called the Terminator Cream to target younger consumers and improve brand image and profitability, as the product claims to remove spots, wrinkles, and roughness from the skin in only 10 days using natural ingredients without chemicals. The document outlines Hazel's current financial situation and product lines, issues, and a plan to focus on the Terminator Cream through advertising and expanded availability to increase direct sales and profits by 2021.
Hazel Inc. produces cosmetic products and wants to focus on their new revolutionary skin cream called the Terminator Cream, which claims to remove all spots and wrinkles in 10 days using only natural ingredients, as their current products have quality issues and lack of interest; they project the Terminator Cream will boost profits by focusing on youth and maintaining regions while reducing less profitable lines and improving direct sales and branding.
Hazel Inc. produces cosmetic products and wants to focus on their new revolutionary skin cream called the Terminator Cream, which claims to remove all spots and wrinkles in 10 days using only natural ingredients, as their current products have quality issues and lack of interest; they project the Terminator Cream will boost profits by focusing on youth and maintaining regions while reducing less profitable lines and improving direct sales and branding.
The document provides an overview of Method's expansion into the laundry category in Canada with a new disappearing dryer sheet product called the "Magic Dryer Sheet". Key points include:
- Method was founded in 1999 and is known for its non-toxic, eco-friendly home cleaning products.
- The presentation outlines Method's methodology, new laundry product, target market of Canada, and promotion mix for the Magic Dryer Sheet.
- If successful, the Magic Dryer Sheet could generate between $1.19 million to $3.58 million in annual sales in Canada within the first two years, and profits of $95,200 to $286,400.
The document outlines a SWOT analysis and strategic plan for a cosmetics company. It identifies strengths like experience and large global presence, as well as weaknesses such as too many products and outdated strategies. Opportunities include growing anti-aging and teen markets. The plan proposes a new logo, brand name, and mission focusing on confidence and beauty. It also introduces a new shower gel product targeted at teens.
Beauty understanding the consumer purchase process (france)Search Talk
This document provides a summary of a report on understanding consumer purchase behavior in the beauty category in France. Some key findings include:
- Brands have a strong impact on consumer research and purchase decisions in beauty products. Building brand image online is important for boosting sales.
- Products in categories like fragrances, face & body care, and haircare are most frequently used and purchased. Brands determine the majority of beauty purchases.
- Online purchases already account for a significant portion of beauty category sales, though still lag offline purchases. Fragrances and face products are most likely to be bought online. Convenience is the main driver of online purchases.
- Advertising needs a balanced approach across
Product & Brand Mgmt. Group C Final PresentationDaniel Vivero
This document provides a framework for evaluating brand strength using 10 key criteria:
1) Delivering desired customer benefits
2) Staying relevant over time
3) Having a pricing strategy based on perceived value
4) Maintaining a coherent brand portfolio hierarchy
5) Being properly positioned
6) Ensuring consistency
7) Monitoring sources of brand equity
8) Coordinating a full range of marketing activities
9) Understanding what the brand means to consumers
10) Providing long-term support
Examples are given for each criterion to illustrate strong and weak brand performance.
Business System Powerpoint PresentationBetsyHerrmann
This document introduces Rodan + Fields, a direct selling company founded by Drs. Katie Rodan and Kathy Fields that is launching a new skincare line to address sun damage. It highlights their credibility from creating Proactiv, shares clinical study results showing their anti-aging products visibly improve skin, and outlines the business opportunity for consultants to profit from the growing direct selling industry by sharing Rodan + Fields products.
Winona China market strategy report by daxue consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, daxue consulting investigated the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically tested Reverse Regimen uses exclusive Multi-Med therapy to visibly improve skin brightness, smoothness, reduction of brown spots and fine lines. Direct selling through independent consultants provides a lucrative opportunity to profit from sharing these products.
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically tested Reverse Regimen uses exclusive Multi-Med therapy to visibly improve skin brightness, smoothness, reduction of brown spots and fine lines. Direct selling through independent consultants provides a lucrative opportunity to profit from sharing these products.
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically-proven Reverse Regimen is a four-step system that improves skin brightness, texture, and reduces brown spots and dullness. Direct selling through independent consultants provides an opportunity for financial independence by sharing these products and building a team.
Rodan + Fields Business System Powerpoint PresentationMelissa Wiseman
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically tested Reverse Regimen uses exclusive Multi-Med therapy to visibly improve skin brightness, smoothness, reduction of brown spots and fine lines. Direct selling through independent consultants provides a lucrative opportunity to profit from sharing these products.
Business System Powerpoint PresentationVirginiaLloyd
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically tested Reverse Regimen uses exclusive Multi-Med therapy to visibly improve skin brightness, smoothness, reduction of brown spots and fine lines. Direct selling through independent consultants provides a lucrative opportunity to profit from sharing these products.
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically-proven Reverse Regimen is a four-step system that improves skin brightness, texture, and reduces brown spots and dullness. Direct selling through independent consultants provides an opportunity for income and flexibility by sharing these products with others.
This is not your father's Amway! As new players enter the network marketing arena and redefine this distribution channel, which companies will succeed and why? What must we re-invent about the direct selling industry and what tools, products and brands will dominate?
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically tested Reverse Regimen uses exclusive Multi-Med therapy to visibly improve skin brightness, smoothness, reduction of brown spots and fine lines. Direct selling through independent consultants provides a lucrative opportunity to profit from sharing these products.
Rodan + Fields Business Opportunity Overviewkathy.w
Two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who created the popular acne treatment Proactiv, have launched a new skincare line called Rodan + Fields to address the large market of sun damage skin care. Their clinically tested Reverse Regimen uses exclusive Multi-Med therapy to visibly improve skin brightness, smoothness, reduction of brown spots and fine lines. Direct selling through independent consultants provides a lucrative opportunity to profit from sharing these products.
The document discusses patent management along the technology life cycle. It identifies five stages in the technology life cycle: explore, generate, protect, optimize, and decline. It describes the goals and activities companies should undertake at each stage, such as collecting information and avoiding risks in the explore stage, developing patent clusters in the protect stage, and determining which patents are no longer needed in the decline stage. Effective patent management requires systems for technology scouting, competitor monitoring, and portfolio auditing, as well as a decision-making committee.
This self-introduction outlines the background and experiences of YI, HSIEN-YUNG. It describes him coming from a typical middle class family that values independence and activity. His hobbies include reading, swimming, and tennis to maintain mental and physical strength. He has worked in a variety of roles including as a research assistant, editor, administrator, and project manager. He is detail-oriented, responsible, and persevering but also modest and compassionate. He has experience managing intellectual property and technology transfer as well as representing a group on visits to eight cities.
The document discusses the Myriad case regarding whether gene sequences and diagnostic methods can be patented. It summarizes the case history from the District Court of Southern District of New York to the US Supreme Court. It also analyzes the key issues around whether isolated DNA, diagnostic methods, and transformative steps in a process are eligible for patent protection under US law. The highest court reconsidered the Prometheus case and determined that well-understood routine steps or merely comparing information would not be patentable.
Ocean Tomo is an intellectual property services firm established in 2003 that aims to build the IP market by adding liquidity. It provides a range of services including expert testimony, valuation, data services, investment funds, risk management, and transaction services such as private brokerage, auctions, and an online bid/ask platform. Revenues have grown steadily since 2008 across its service lines, with projections of over $160 million by 2012 through expansion.
The Graduate Institute of Technology & Innovation Management at National Chengchi University provides the following:
1) Their management program is ranked top 41 worldwide by the Financial Times and they received an innovation leadership award.
2) They have 135 students enrolled across their MBA, post-MS, and doctoral programs. Their faculty conduct research in areas like international programs, humanistic studies, creative industries, policy advisory, and innovative technologies.
3) Their curriculum focuses on technology management, innovation management, emerging technologies, and high-tech business management. Students participate in study tours, competitions, and internships to gain experience working with enterprises and research institutes.
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4. Deodorants 16%
Depilatories 12%
Oral Care 11%
Men’s Grooming 11%
Color Cosmetics 9% Men’s Grooming 17%
Sun Care 11%
Deodorants 10%
Depilatories 18% Bath and Shower 8%
Sun Care 16%
Premium Cosmetics 7%
Skin Care 14%
Oral Care excel Toothbrushes 13%
Men’s Grooming 13%
4
5. Asia
Deodorants
Skin Care
Men’s Grooming
America Europe
• Price of men’s products consistent with the price
of Body Shop
• A new merging market, not fully exploited yet
5
6. Combining–function product
They are metrosexual
Function-combining product
becomes more welcomed
They follow big brands
6
7. A kind of material with high porosity
high absorptive capacity
humidity adjusting capacity
Usage:
─ natural and high cleaning power
─ moisture control 7
8. STRENTH OPPORTUNITY
• High cleaning power, moisture • Rising conscious of caring
and oil control ability appearance and nature
• Consistent to the Brand image • Advantage for entering China
with
WEAKNESS THREAT
• Less market share of men • Increasing private label goods
• Conflict between the image of • Global recession
L'Oreal and the Body Shop • Purchasing power decrease
8
11. On what occasions will men care their skin most?
On working occasions, like meeting,
Elegant White- Collar
visiting client…40.71%
Home- Caring While getting along with family
Metrosexual members…30.09%
While dating with females…29.20% White- Collar Valentine
11
13. 42.29% oily face
17.14% rash
13.71% underarm sweat
11.43% plain face
9.14% unsmoothed skin
6.29% hand perspiration
13
14. Practical Users
Product function is the key
Supplement Users
Restore package is highly accepted
Medium purchasing power (73.33% ) 301NT~
Most pay above 300NT each item (26.67% ) 101~300NT
14
17. Antiperspirant specially for hand with Bamboo
Charcoal . Supplement package also available.
• Design:
– Portable, disguise design, suitable
for any occasions
• Effect
– Antiperspirant
– cleaning, smoothing hands without
making feel sticky
17
18. • How to respond
to men’s needs?
Product Concept 18
19. wet
non facial use
expensive dry cheap
• Oil control film only provide elimination of oil, no cleaning effect
• Oil control film with cleaning effect makes skin dry
• It’s inconvenient to wash face outside. Neither convenient to
wash wearing shirts 20
20. • Mainly focus on smell
and germ elimination
• Most without anti-
perspirant function
21
27. Reference
1. Hand sweating can be aggravated by emotional stimuli
2. 2.8% of the general population suffer from hyperhidrosis
3. 33% of U.S. adults think they produce too much hand sweat
4. 80% of people with hand Hyperhidrosis feel at least moderately
limited when meeting new people; 55% of patients living with hand
hyperhidrosis felt unhappy; 38% of patients reported feeling
depressed
SOURCE:
International Hyperhidrosis Society (IHHS) 2008 Sweat Survey
http://www.excessive-sweating.net/hand_sweating.html
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC543948/?tool=pubmed
28
28. Channel Distribution
Tertiary
Secondary
Special
Premium
Initial Activities offer in
Festival cooperate grocery-
Sets with with retailer
Promotion TV news celebrities store
broadcast
Channel Body Shop Non-Grocery Grocery
Store Retailer Retailer
Create
Free trial
Purpose instant
for building Raise sales
supplement
brand fame
chances
29
36. Product Comparison (1)
Product line 碧兒泉 露得清男士系列 資生堂 Kiehl’s Vichy Lab ROHTO
men’s series men’s series OXY
series 男士系
列
price 900 1050 100 99 100 149 120 700 680 490 880 190
product 礦泉 極量 深層 清淨 去油 極 UNO炭 Ultra Ultra 清爽 磨砂 竹炭
去油 深層 微粒 涼微 洗面 淨 洗顏潔 Facial Facial 淨化 潔面 毛孔
光潔 潔面 洗面 粒洗 乳 抗 淨 Clean Clean 潔面 露 清潔
面膠 霜 乳 面乳 痘 ser ser & 膠 洗面
洗 scrub 乳
面
乳
capacity 150m 125m 100g 100g 100g 100 130g 250m 100m 125m 100m 120g
l l g l l l l
37. Product Comparison (2)
Product line KOS'E men’s GATSBY The body SHISEIDO IBL L'OCCITANE Lab Series
series men's series shop tree UNO
tea oil series
price 199 160 270 240 45 280 800
product SOFTYMO 勁酷濕紙巾 茶樹精油清 超涼感臉部 超柔潔膚濕 歐舒丹~薰 控油潔面布
男用超涼感 爽潔顏布 專用濕紙巾 紙巾 衣草節防護
潔膚濕紙巾 紙巾 / 淨化
體香紙巾
quantity 44 42 25 40 30 15 30
Unit price 4.5 3.8 10.8 6 1.5 18.7 26.7
38. Product Comparison (3)
Product line Burt’s bee L'OCCITANE Crabtree & Evelyn
price 280 350 180
product Aloe & Witch Lavender hand gel Antibacterial
Hazel Hand Gel Moisturizing Hand Gel
capacity 55ml 50ml 50ml