The document discusses creating a film trailer for a spoof comedy film to attract a large audience as comedy is shown to be popular. Survey results show that the target audience enjoys watching films and television, confirming they would be interested in watching a film trailer. The killer's point of view is proposed as an idea for the trailer as an unconventional concept that could attract more viewers.
Catfish is an American MTV documentary series that follows hosts Nev Schulman and Max Joseph as they help people who have developed online relationships but have never met in person determine if their online partner has been deceitful about their identity. Each episode documents the hosts contacting the "catfish," or person deceiving others online, to arrange an in-person meeting between the online partners and reveal any lies. The series is a reflexive documentary that acknowledges the filmmakers' involvement through their interactions with the camera. It aims to help viewers dealing with deceptive online relationships, similar to Nev's experience in the original Catfish film.
This document provides a summary of the 2007 supernatural thriller film Paranormal Activity and analyzes its trailer. It discusses that the film was originally produced independently with unknown actors, which made the characters seem more realistic and frightening. The trailer uses techniques like diegetic sounds, dark visuals, and depicting audience reactions to build suspense and give the impression of realism. Codes analyzed include gestures, settings, and narratives that position the female character as scared and the male as skeptical to fit horror film tropes. Overall the document examines how the film and its marketing created a sense of realism and authenticity to effectively promote fear in viewers.
Virtualization and unified communications at the Havant AcademyRichard Markey
This document discusses how Havant Academy enhanced its server infrastructure through virtualization and unified communication technologies from Microsoft. It summarizes how the school replaced its 13 aging physical servers with a Hyper-V configuration running 29 virtual servers for improved resilience, performance, scalability and cost savings. It also describes how the school integrated System Center products like Virtual Machine Manager, Operations Manager, and Data Protection Manager to manage the Hyper-V environment. Finally, it discusses how the school adopted Lync 2010 to enable unified communication and collaboration across the campus through mobile access and control of IT support costs.
This document discusses strategies for amplifying an event's message through social media. It notes that the major social media platforms have billions of potential users. There are five key ingredients to successful amplification: great content, networking to build your audience, consistent communications, advocates to share your message, and using multiple social media channels. It provides tips for creating engaging content, such as using headlines that catch people's attention or the SPACEMAP framework to prompt ideas.
The document contains a series of numbers ranging from 4.1 to 8, with most numbers falling between 4 and 7. While the numbers are not in any obvious order or pattern, they on average are close to the middle of the given range between 4.1 and 8.
This document outlines the conventions of a high-street fashion magazine targeted towards females aged 16-25. It discusses common elements like celebrity covers, advertisements, and fashion/beauty content. It also provides an example mock-up for the magazine, including a front cover featuring a celebrity model, contents listing typical sections, a double-page fashion spread, and an advertorial promoting a natural face cream product through a celebrity endorsement. The goal is to follow genre conventions to engage the target demographic.
Catfish is an American MTV documentary series that follows hosts Nev Schulman and Max Joseph as they help people who have developed online relationships but have never met in person determine if their online partner has been deceitful about their identity. Each episode documents the hosts contacting the "catfish," or person deceiving others online, to arrange an in-person meeting between the online partners and reveal any lies. The series is a reflexive documentary that acknowledges the filmmakers' involvement through their interactions with the camera. It aims to help viewers dealing with deceptive online relationships, similar to Nev's experience in the original Catfish film.
This document provides a summary of the 2007 supernatural thriller film Paranormal Activity and analyzes its trailer. It discusses that the film was originally produced independently with unknown actors, which made the characters seem more realistic and frightening. The trailer uses techniques like diegetic sounds, dark visuals, and depicting audience reactions to build suspense and give the impression of realism. Codes analyzed include gestures, settings, and narratives that position the female character as scared and the male as skeptical to fit horror film tropes. Overall the document examines how the film and its marketing created a sense of realism and authenticity to effectively promote fear in viewers.
Virtualization and unified communications at the Havant AcademyRichard Markey
This document discusses how Havant Academy enhanced its server infrastructure through virtualization and unified communication technologies from Microsoft. It summarizes how the school replaced its 13 aging physical servers with a Hyper-V configuration running 29 virtual servers for improved resilience, performance, scalability and cost savings. It also describes how the school integrated System Center products like Virtual Machine Manager, Operations Manager, and Data Protection Manager to manage the Hyper-V environment. Finally, it discusses how the school adopted Lync 2010 to enable unified communication and collaboration across the campus through mobile access and control of IT support costs.
This document discusses strategies for amplifying an event's message through social media. It notes that the major social media platforms have billions of potential users. There are five key ingredients to successful amplification: great content, networking to build your audience, consistent communications, advocates to share your message, and using multiple social media channels. It provides tips for creating engaging content, such as using headlines that catch people's attention or the SPACEMAP framework to prompt ideas.
The document contains a series of numbers ranging from 4.1 to 8, with most numbers falling between 4 and 7. While the numbers are not in any obvious order or pattern, they on average are close to the middle of the given range between 4.1 and 8.
This document outlines the conventions of a high-street fashion magazine targeted towards females aged 16-25. It discusses common elements like celebrity covers, advertisements, and fashion/beauty content. It also provides an example mock-up for the magazine, including a front cover featuring a celebrity model, contents listing typical sections, a double-page fashion spread, and an advertorial promoting a natural face cream product through a celebrity endorsement. The goal is to follow genre conventions to engage the target demographic.
The document discusses research on the target audience for a student film project. Key points include:
1) Most survey respondents were female teens who enjoy thriller and horror films.
2) Respondents indicated they regularly watch TV and films.
3) Popular horror films mentioned were Paranormal Activity and The Shining, which provide examples to draw from.
4) Respondents said they dislike gore or unrealistic elements in horror films, and unconventional narratives.
The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and more males watched horror films than females (88% vs. 4%). 32% watch horror films monthly and 28% never watch them. Psychological (32%) and supernatural (28%) were the most preferred genres. Most respondents preferred films set in isolated locations (28%) and wanted supernatural beings as villains (32%). The most preferred film was Paranormal Activity (28%). Respondents were split on whether they wanted victims to survive (56% yes) and preferred to see teen/student characters (48%).
The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and male (88%). Most watch horror films monthly (32%) or never (28%). Psychological (32%) and supernatural (28%) were the most popular genres. Respondents preferred films set in isolated locations (28%) and liked the idea of supernatural beings as villains (32%). The most popular film choice was Paranormal Activity (28%).
The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and male (88%). Most watch horror films monthly (32%) or never (28%). Psychological (32%) and supernatural (28%) were the most popular genres. Respondents preferred films set in isolated locations (28%) and liked the idea of supernatural beings as villains (32%). The most popular film choice was Paranormal Activity (28%).
The document discusses research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. Results showed that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot". Common elements seen in horror trailers included torture, ghosts, and serial killers. The document analyzes these results to help inform the type of trailer that will appeal most to the target audience.
The target audience for the media product is 15-24 year old horror fans. Research showed that thriller films are the second most popular genre. The filmmakers tested their opening at various stages with audiences to get feedback. A title test showed 50% thought "Dream State" fit well. When testing conventions, 31% preferred black and white effects. The final test screened the full opening and had audiences fill out questionnaires about understanding the plot, characters, and strengths/weaknesses. Most feedback was positive and the sequence was well conveyed to 80% of audiences.
The document summarizes research conducted on the target audience for a horror film trailer project. A survey of 30 people found that 83% of respondents were female aged 17-20. 41.7% rated themselves as enjoying horror movies "a lot" and identified comedy horror and slasher genres as most popular. Most watch trailers whenever new ones come out. Elements like torture, ghosts and serial killers were commonly expected in horror trailers.
The document summarizes research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. It found that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot." Common elements people expect to see in horror trailers include torture, ghosts, gore, and serial killers. Qualitative feedback also provided insight into what draws audiences to watch trailers.
The document summarizes the results of a survey about preferences in horror films. Key findings include that the majority of respondents were ages 18-20, were students, enjoyed psychological and supernatural horror genres, preferred male villains who survive, and female heroes who survive. Respondents also showed a preference for trailers that leave them guessing, films that could have sequels, and films set on Halloween. The survey results will help guide marketing and content decisions for an upcoming horror film.
The document analyzes the results of a survey given to the target audience of a horror film. [1] Key findings indicate that most respondents were teenagers and young adults, and the film aims to appeal to this demographic. [2] The survey also found that over 70% of respondents enjoyed watching horror films. [3] When asked about preferred types of horror, responses were mixed but leaned towards "not too scary" films, indicating the film should strike a balance in frightening content.
The document analyzes the results of a questionnaire given to an audience for a thriller movie opening. It summarizes that:
1) The audience represented all major age ranges evenly to ensure valid results.
2) An equal number of male and female audience members were questioned to avoid bias towards certain genres.
3) Psychological thrillers were the most preferred genre while action thrillers were the least favorite.
4) The 2000s was the most preferred era for a thriller setting.
This Document contains the results we received from our Questionnaires given to our thriller movie audience. It also includes an analysis of each question's result underneath the graph or chart.
The document summarizes the results of a market research questionnaire about audience preferences for horror films. 57% of respondents were aged 16-20. 46.7% watch horror films sometimes and 40% view them in cinemas monthly. The most popular subgenres were comedy horror (60%) and psychological horror (53.33%). Favorite films included Saw, Scream, and Paranormal Activity. Most respondents said they enjoy horror films and prefer them to have cerebral elements rather than just be visceral. They also liked seeing deaths, gore, blood, villains, and killers in horror films.
The document summarizes the results of a survey about fears and preferences related to horror films. The survey found that zombies, illnesses and death were the top fears. When it comes to horror films, respondents were most scared of monsters and the unknown. Nearly half said they enjoyed some blood and gore. The most recently watched and enjoyed film was World War Z. The majority of respondents were males between the ages of 16 and 24.
The questionnaire results showed that:
1) Females aged 11-17 have the greatest interest in thrillers.
2) Thrillers are the second most popular genre behind comedy.
3) Most people see film trailers on TV and in cinemas multiple times a week.
4) Respondents felt trailers were necessary to promote and raise awareness of films.
The document summarizes the results of a questionnaire about audience preferences for horror films. It found that the target audience is 18-25 year olds and the most preferred genre is slasher/gore. Most watch horror films monthly and have expectations around established tropes. The preferred setting is the woods and the villain should be a male wielding a machete/knife while the survivor is female. Based on these findings, the conclusion is to create a structuralist slasher horror film for this audience.
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
The document provides quantitative data from surveys conducted about audience preferences and behaviors related to horror films. Key findings include:
- 82% of respondents watch horror films, showing a large potential audience.
- Ghosts and murderers were most commonly found scary.
- Most watch horror alone or with friends, suggesting a teen and young adult focus.
- Unseen killers and ambiguous endings are preferred, allowing creative freedom.
- Popular horror films like Texas Chainsaw Massacre were cited as inspirations.
- 15-24 year olds are the largest cinema-going demographic, favoring the genre.
- Online and on-demand viewing is increasing, shaping distribution strategies.
The document discusses research on the target audience for a student film project. Key points include:
1) Most survey respondents were female teens who enjoy thriller and horror films.
2) Respondents indicated they regularly watch TV and films.
3) Popular horror films mentioned were Paranormal Activity and The Shining, which provide examples to draw from.
4) Respondents said they dislike gore or unrealistic elements in horror films, and unconventional narratives.
The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and more males watched horror films than females (88% vs. 4%). 32% watch horror films monthly and 28% never watch them. Psychological (32%) and supernatural (28%) were the most preferred genres. Most respondents preferred films set in isolated locations (28%) and wanted supernatural beings as villains (32%). The most preferred film was Paranormal Activity (28%). Respondents were split on whether they wanted victims to survive (56% yes) and preferred to see teen/student characters (48%).
The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and male (88%). Most watch horror films monthly (32%) or never (28%). Psychological (32%) and supernatural (28%) were the most popular genres. Respondents preferred films set in isolated locations (28%) and liked the idea of supernatural beings as villains (32%). The most popular film choice was Paranormal Activity (28%).
The questionnaire received 25 responses about preferences for horror movies. It found that most respondents were 15-19 years old (84%) and male (88%). Most watch horror films monthly (32%) or never (28%). Psychological (32%) and supernatural (28%) were the most popular genres. Respondents preferred films set in isolated locations (28%) and liked the idea of supernatural beings as villains (32%). The most popular film choice was Paranormal Activity (28%).
The document discusses research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. Results showed that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot". Common elements seen in horror trailers included torture, ghosts, and serial killers. The document analyzes these results to help inform the type of trailer that will appeal most to the target audience.
The target audience for the media product is 15-24 year old horror fans. Research showed that thriller films are the second most popular genre. The filmmakers tested their opening at various stages with audiences to get feedback. A title test showed 50% thought "Dream State" fit well. When testing conventions, 31% preferred black and white effects. The final test screened the full opening and had audiences fill out questionnaires about understanding the plot, characters, and strengths/weaknesses. Most feedback was positive and the sequence was well conveyed to 80% of audiences.
The document summarizes research conducted on the target audience for a horror film trailer project. A survey of 30 people found that 83% of respondents were female aged 17-20. 41.7% rated themselves as enjoying horror movies "a lot" and identified comedy horror and slasher genres as most popular. Most watch trailers whenever new ones come out. Elements like torture, ghosts and serial killers were commonly expected in horror trailers.
The document summarizes research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. It found that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot." Common elements people expect to see in horror trailers include torture, ghosts, gore, and serial killers. Qualitative feedback also provided insight into what draws audiences to watch trailers.
The document summarizes the results of a survey about preferences in horror films. Key findings include that the majority of respondents were ages 18-20, were students, enjoyed psychological and supernatural horror genres, preferred male villains who survive, and female heroes who survive. Respondents also showed a preference for trailers that leave them guessing, films that could have sequels, and films set on Halloween. The survey results will help guide marketing and content decisions for an upcoming horror film.
The document analyzes the results of a survey given to the target audience of a horror film. [1] Key findings indicate that most respondents were teenagers and young adults, and the film aims to appeal to this demographic. [2] The survey also found that over 70% of respondents enjoyed watching horror films. [3] When asked about preferred types of horror, responses were mixed but leaned towards "not too scary" films, indicating the film should strike a balance in frightening content.
The document analyzes the results of a questionnaire given to an audience for a thriller movie opening. It summarizes that:
1) The audience represented all major age ranges evenly to ensure valid results.
2) An equal number of male and female audience members were questioned to avoid bias towards certain genres.
3) Psychological thrillers were the most preferred genre while action thrillers were the least favorite.
4) The 2000s was the most preferred era for a thriller setting.
This Document contains the results we received from our Questionnaires given to our thriller movie audience. It also includes an analysis of each question's result underneath the graph or chart.
The document summarizes the results of a market research questionnaire about audience preferences for horror films. 57% of respondents were aged 16-20. 46.7% watch horror films sometimes and 40% view them in cinemas monthly. The most popular subgenres were comedy horror (60%) and psychological horror (53.33%). Favorite films included Saw, Scream, and Paranormal Activity. Most respondents said they enjoy horror films and prefer them to have cerebral elements rather than just be visceral. They also liked seeing deaths, gore, blood, villains, and killers in horror films.
The document summarizes the results of a survey about fears and preferences related to horror films. The survey found that zombies, illnesses and death were the top fears. When it comes to horror films, respondents were most scared of monsters and the unknown. Nearly half said they enjoyed some blood and gore. The most recently watched and enjoyed film was World War Z. The majority of respondents were males between the ages of 16 and 24.
The questionnaire results showed that:
1) Females aged 11-17 have the greatest interest in thrillers.
2) Thrillers are the second most popular genre behind comedy.
3) Most people see film trailers on TV and in cinemas multiple times a week.
4) Respondents felt trailers were necessary to promote and raise awareness of films.
The document summarizes the results of a questionnaire about audience preferences for horror films. It found that the target audience is 18-25 year olds and the most preferred genre is slasher/gore. Most watch horror films monthly and have expectations around established tropes. The preferred setting is the woods and the villain should be a male wielding a machete/knife while the survivor is female. Based on these findings, the conclusion is to create a structuralist slasher horror film for this audience.
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
The document provides quantitative data from surveys conducted about audience preferences and behaviors related to horror films. Key findings include:
- 82% of respondents watch horror films, showing a large potential audience.
- Ghosts and murderers were most commonly found scary.
- Most watch horror alone or with friends, suggesting a teen and young adult focus.
- Unseen killers and ambiguous endings are preferred, allowing creative freedom.
- Popular horror films like Texas Chainsaw Massacre were cited as inspirations.
- 15-24 year olds are the largest cinema-going demographic, favoring the genre.
- Online and on-demand viewing is increasing, shaping distribution strategies.
Similar to Results from questionnaire 2nd half (20)
1. As comedy is shown to
the most popular we may
consider doing a film
trailer for a spoof film;
this therefore has the
potential to fit with many
genres and therefore
attract a larger audience.
This supports that one of the
audience’s favourite media
consumptions is film and
TV, which ensures that
enough people in the
audience will want to watch
our film trailer!
Results From Questionnaire 2
2. It’s good
Paranormal
activity has
These results again
come up a
confirm that the
few times, as
majority of
I did for an
participants from
intertext
the questionnaire
which means
(who were in our
we know
target age group)
people like
watch TV and
the techniques
films. This shows
used in the
them as media
film. Also The
consumers of film
Shinning,
(what we’re
something we
interested in)
can research
meaning we know
into, as this
they will be
seems a
interested in
popular
watching our
choice.
trailer.
Results From Questionnaire 2
3. This shows us that this audience like horror
and thriller films that involve a lot of suspense
and excitement. But also the idea of
entertainment from uses and gratification
theory (a chance to get away from everyday
life). So we can focus on these in our narrative
to ensure that the audience are attracted to the
film.
So overall audience’s dislike it This response was predicted and a
when horror or thriller films have conventional idea that intertexts have
gore which looks unreal or shown (The Amityville Horror and The
unnecessary. They also dislike Awakening). The other characters’
when the parts of the narrative are results also help us decide on which
unconventional (long build ups, characters to use, as teens, males and
unclear endings). So this gives us villains were also popular.
something to consider while
Results From Questionnaire (3)
filming.
4. As this shows a very high percentage prefer the second
idea, we will plan our narrative more to this; but may
still link the other idea into the second.
Mainly the participants in the questionnaire like this
idea because it’s different from films they’ve seen in
the past; this is important because it gives us the
potential to create something that’s unconventional but
that’s still going to be popular.
Results From Questionnaire (3)
5. Gender
0% 0%
percentage of male
23%
percentage of
female
77%
Results From Questionnaire (1)
As Pie Charts
6. Age Group
10 to 13
under 10 0%
0%
30+
23%
26 to 29
0%
21 to 25
0%
14 to 16
54%
17 to 20
23%
Employment
Not employed
38%
Employed
62%
7. not Interested In The Media?
at
sometimes
all rarely
0%
0% 0%
most of the
time
15%
definatley
85%
9. war Genre Tastes
science 2% western
fiction 2%
6%
musicals comedy
9% 20%
historical horror
4% 2%
thriller
drama 11%
18%
fantasy documentry
11%
crime action 7%
4% 4%
Results From Questionnaire (2)
As Pie Charts
10. magazine Types Of Media Consumed
5% other
0%
TV
music 21%
15%
newspaper
3% radio
5% books
15%
internet
18% films
18% Hours Speant Watching TV under 2
(weekly) 0%
above 10
18%
2 to 4
28%
8 to 10
27% 5 to 7
27%
11. 9 none Films Watched (monthly)
to 0%
12
0% above 12
0%
6 to 8 under 2
36% 37%
3 to 5
27%
12. Types Of Characters That Make
female Horror Or Thriller Filme Effective
8%
male
12%
children
heroes 32%
8%
villains
20% teenagers
older
people adults 12% Pandora'
4% 4% 0% 0% s box
10%
killer's
point of
view
90% Our Trailer Ideas
13. Uses and Gratifications
Our trailer would create social interaction and integration because it’s from the killer’s point of
view, which is unusual for a horror/thriller film and would therefore provide the audience with
something to discus. It would provide entertainment from the suspense and other feelings of
uncertainty that would come from the narrative. Also because our audience is teenagers we will
make sure there are some teenage characters for the audience to personally identify with; this
then attracts them more to the film, making them want to watch the whole thing.
Hypodermic Syringe
We, as the producers will ‘inject’ ideologies into the audience in terms of how real we make our
trailer (moral panic) and the suspense, thrill and excitement involved.
Audience Theories For Our Trailer
14. Two-Step Flow
The audience’s views may be influenced by other people, such as friends, family and
stars, people who we look up to and admire. On the other hand people who are critics can also
have an influence on people’s opinion's; for example if there was a bad review about a
film, someone might not want to see it because they think it’s rubbish, like the critic. So it
depends on those people’s opinions whether you decide to see a film, if they’re good then you
are more likely to see it.
Polysemic Readings:
Preferred: That the audience will find the trailer full of excitement and enigma, that they want
to watch to whole film. that it’s good because it’s different to other films and goes against
conventions but is still effective.
Oppositional: That the audience will find the trailer boring and not very scary, perhaps
because it’s too unrealistic and doesn’t look professional enough.
Audience Theories For Our Trailer
15. • Gender: Male and female
• Age: 15-21
• Education: Minimum of GCSEs, preferably A levels or further education
• Occupation: Unemployed or part-time work
• Income: Low, £200 maximum per month
• Media Interests: Watches 5-8 hours of TV per week and 3-6 films per month
• Demographics: E, students, casual workers and unemployed
• Psychographics: Most likely to be strugglers, mainstreamers and explorers
• Nationality: In particular western civilizations, British, American…
• Religion: Agnostic
• Marital Status: Single or short term relationships.
• Hobbies and Interests: Particularly media such as TV, music and internet; other
interests such as gaming and magazines (rather then books).
Audience Profile
17. • A horror/thriller film trailer based on the lines of Pandora's box or a
special object, which links to demonic possession of a character.
The main character being an innocent girl; a conventional character
for horror/thriller films.
This was the least popular option from the survey, but we may include
some parts of this idea.
OR…
• Or a horror/thriller film trailer in the killer's point of view, his
perspective of why they are a killer, you see everything the way
they see it. The killer would be the hero and the villain; the victim
of possession. This is unconventional of horror/thriller films and so
makes this idea new and more exciting for the audience.
First Ideas
18. 1. Innocent girl walking her dog, her dog wonders into the church yard.
2. The dog disappears around a corner, she hears a creaking inside the
church that makes her investigate inside.
3. A shadow/ cloaked figure moves down the side of the wall and
disappears.
4. Girl calls out but no answer.
5. Shadow/figure possesses her (use cuts to black, like in Cloverfield film
trailer).
6. Starts going mad (shown in black and white and using mirror effects)
and is unaware of this state. She can’t remember when she’s normal.
7. She starts killing her family (not necessarily shown in trailer).
8. Starts to realise (using flashbacks), she sets up a hand held camera to
record what’s happening.
9. Seeks help to fight demon (from friend/sister).
10. Realises she can’t and kills herself (left as a mystery: if it was her or
the demon inside her).
Narrative Ideas
19. • In Her Eyes Final font:
• Through Her Eyes
• Point Of View
• Perspective
• Nightmares (final title)
We need a title that gives away the idea of a killer’s point of view; so these title
ideas portray this. It’s also unconventional to do this in a horror film and will
therefore attract more of an audience. On the other hand the title ‘Nightmares’
suggests some of it is real and some is not; this can be worked out during the
trailer by the audience and perhaps attracting them more as they want to work it
Title Ideas
out.
20. 1. Girl (the main character) - The Villain and the hero, the victim of
possession (name: Madeleine Blackwell).
Actress: Anna Self, studies drama at GSCE, 14 years old, fits in with
the normal image, innocent; these factors are conventional of
thriller/horror films.
2. Sister/friend- Amy Blackwell, acts as the helper/friend (props
theory), is killed by Madeleine.
Actress: me, actually sister of Anna, as I'm playing her sister in the
trailer it will look more realistic.
3. Extras- people in the background, around Cabot Circus and school.
Characters
22. • Church (In Burnett)- where demon possesses Madeleine. A setting
the audience can relate to and is an iconic location associated with
fear.
• Ellie’s house (big and in rural area)- where family deaths occur (not
necessarily shown), Madeleine and Amy’s home.
• Surrounding woods- where she could wake up from a killing, with
blood down her front, or a chase.
• An urban setting, Bristol Cabot Circus (somewhere with
houses, roads and people)- normality, to make it relatable and real.
More interesting as there’s a wider range of settings.
• School- scene where Madeleine is with friends, goes crazy.
Locations/Settings
25. Costumes
• Simple, everyday wear (jeans and T-shirts), relevant for context.
Makes it look real and believable which our research has shown
to be important to horror/thriller, also conventional.
Props
• The dog is one of the main props, it allows the audience to relate
to the characters, making it seem more realistic.
Costumes And Props
26. After chasing her dog into a church she should never have gone
into, Madeleine Blackwell’s life takes a turn for the strange. She
starts having blackouts and terrifying, vivid nightmares that may not
be nightmares at all.
Madeleine is lured into a church after her dog disappears, it’s the
place where the mysterious shadow will possess her. As her frenzies
begin, she has no memory of what happens when they finish. She
ends up destroying her family and friends. Her sister keeps her
secret, but when things get out of hand it ends up destroying her too.
Her closest friend attempts to help as she begins to develop a memory
of what’s happening in her states of madness. But when the penny
drops she realises she can’t fight it any more and she takes her own
life… or did the demon inside her?
Final Narrative