This document contains a 10 question survey about music listening habits and preferences for music videos. It asks about the respondent's gender and age, their favorite music genres and artists, where and when they typically listen to music, and their preferences for music video settings, times of day, and durations. The questions seek to understand demographics and get a sense of the respondent's tastes in music and what they look for in music videos.

1. 1. What gender are you?Male Female2. What age category are you in?13-15 16-18 19-21 22+3. What kind of music do you listen to?Rock/Indie Hip-pop/RNB Pop Classic Cultural Other (please state) ……………………….4. Where do you usually listen to music?Radio MP3 player TV Internet Other …………………………….5. When do you usually listen to music?Driving Working Socialising Other………………………………6. What kind of music videos do you prefer to watch?Pure performance Narrative Driven Illustrative Concept Driven Other……………………………….7. What artists do you prefer to listen to?Teenage boy band Male rock band Female band FemaleMale Other…………………………….8. What kind of location do you prefer for a music video to be set in? Indoors/House City/Streets Studio CountrysideOn Stage Other……………………..9. What time of the day would you prefer a music video to be set in?Morning/Sunrise Evening/Sunset Night MiddayOther……………………10. How long do you think a music video should be?5 mins 3 mins 2 mins 1.5 minsOther……………………….