How effective is thecombination of your main product and ancillary texts?
Our target audience was to both male and female, as aftermuch research we found it does affect both genders.The main age we targeted for our documentary was around13-18 year olds as we found that teenagers were the highestaffected age group to do with cyber bullying. Althoughthrough research we found that all ages had cyber bullyingissues, we decided to stick to one particular age group thatwas highly affected because we didn’t want our documentaryto be too broad and really wanted to grip the target audiencethat we had chosen so made sure we could keep it relatable tothem. By choosing the age group that we did it also helped uschoose how to approach the 3 different forms of media andwhat would be interesting and enticing as we also fall into theage category. We did not aim our documentary at anyparticular social class as we felt that the topic applied to alltypes of social class and everyone needs to be aware not justparticular classes.
How we combined our 3 textsThe first way we combined our three texts were byusing the name we decided to call our documentary(Banter or Bullying?) in all forms of media we wereproducing.During the radio trailer, the last line is ‘Banter orBullying? On BBC3, Sunday’ and the magazine articleheadline is ‘BANTER OR BULLYING?’ standing out incapitals. This allows the audience to easily link thethree texts together, for example, if they were to haveread about it in the TV magazine and then hear it onthe radio trailer it would be more likely to stick intheir head and they would also know a bit about thedocumentary before they came to the decision towatch it.
Radio TrailerWhen producing our radio trailer, we first made a few drafts on what we could includein it. At first, we did not consider including anything from the documentary itself butafter listening to other radio trailers we realised it was a good way to link the two textstogether. So we decided to add short clips from the vox-pops and formal interviews intothe radio trailer, which made the link between the two.A way in which we didn’t link the two texts together was how we used a differentvoiceover in the radio trailer to the documentary, as we used a ‘victim’ of cyber bullyingto talk at the start of the radio trailer. This could have made the audience think that youwould be seeing the ‘victim’ during the documentary which you do not. Although thisvoiceover does not link with what the documentary actually contains, we still thought itwas a good idea to make the audience really listen, as if they are hearing a victims pointof view they are more likely the be gripped into wanting to watch the documentary tofind out the outcome of what happens to victims of cyber bullying (we left the voiceoveron a bit of a cliff-hanger where you are unsure of what happened to the victim). We decided to show our radio trailer on Radio 1 as it is a popular radio channel and during times such as Radio 1xtra etc. a lot of our target audience are likely to be listening, making them aware of our documentary. The radio channel is target at all ages giving a wider variety of ages the knowledge of the documentary to make it their choice to watch it or not, which also enables the documentary to be heard about by word of mouth.
Radio Trailer (continued)Another way in which we linked the two texts together was by using the same music inboth the documentary and the radio trailer.There was a constant main track in the background of the documentary that was slowand steady and we used this track in the background throughout the whole of our radiotrailer.We used this track because in our radio trailer because it is the starting track in ourdocumentary and it means that the audience would be more likely to recognise thedocumentary as it is starting because of the same music that they had heard on the radiotrailer.
Magazine ArticleWhen making our magazine article, we linked the articleto the documentary by using an image of one of theinterviews that took place in the documentary, on theright hand side of the article. We also included pictures ofsocial networking sites that our target audience are likelyto use so that they can easily relate to the article enticingthem to find out more in the documentary.Although there are some links between the documentaryand magazine article, we could have included a lot moreimages taken from the documentary to secure the linkbetween the two.The article itself does give an insight to the documentaryhowever, by explaining that we visited Solihull Sixth Formand it also explains how people are not as aware of cyberbullying as they should be, which is the main issue in ourdocumentary.
ConclusionIn conclusion, I think we made a good, strong link between the media products we produced. By looking at allthree texts I think you can see clear links between the three and by looking at one, you would be enticed to lookinto the others.Although I felt we were able to link them together, I still feel that we could have made even stronger links, suchas during the magazine article we could have included more images from the documentary and when filmingthe radio trailer we could have used the same voiceover that we used in the documentary.