The document discusses research conducted on audiences for horror films. A survey found that audiences want likeable characters they can care about, some jump scares, good gore effects, and a tense soundtrack. However, the research could have been improved by asking audiences specifically what they want to happen in a film and what pleasures they expect from the genre. Based on the findings that most prefer supernatural or gothic horrors, the filmmakers decided to make a supernatural horror film due to budget constraints.

1. How did you
attract/address your
audience?

2. What the audiences expects/wants from a
horror film.
• After doing some secondary research from the internet we found
out that an audience would like to see likeable characters in
which you care for them and their situation. A few jumps, good
gore and a tense scary soundtrack during a horror film.

3. Target Audience Research
• At the start of our project we conducted a questionnaire about
horror films and what the audience would expect to see in how
they expect the film to plan out.
• On analysis of our research I believe we could have done more
to see what they would like to happen while in consuming the
film or what they want to actually happen in the film as we only
asked about what sort of genre and films from that genre do
they prefer. We also didn’t think about audience pleasures and
what the audience expects when going to watch a horror film.

4. How this would affect my film
• We gather this information then went through it to see what we
could out into our film and we decided that most of the target
audience prefers supernatural horrors and gothic horrors but
because of our budget we couldn’t do gothic horrors so we went
with supernatural horrors.