The document discusses how the magazine addressed its target younger audience. The color scheme uses neutral colors to appeal to both males and females. The house style also avoids masculine or feminine elements to attract both genders. Pictures were used on the contents page, with a large main image and smaller bottom image, to draw attention to the text in a way that would appeal to younger readers. Feedback from a focus group was generally positive about attracting the intended audience, though some typos were noted.