Our TV drama Mysteria was successful in appealing to E4's target demographic of 15-35 year olds. Feedback from viewers showed they found the narrative intriguing and would want to watch more. We aimed to create mystery and suspense through techniques like camerawork and sound design. Themes of relationships, trust, and teamwork were effectively communicated. Our product fits within E4's brand of targeting a young, cutting-edge audience with shows that explore relevant issues. To expand onto other platforms, we could launch a teaser poster campaign to intrigue viewers and direct them to learn more online.

1. AS Media Coursework
Evaluation
Includes:
-Overall success of the final product
-The audience‟s response
-The quality of certain elements of our product
-Institutional context and exploration of the 3rd media platform

2. First scene of Mysteria
Mysteria Facebook Page
Website Home Page

3. Overall Success
How successful was the product?
Did we fulfil our intentions?
In response to the project brief, I believe our final product was successful
in appealing to E4‟s demographic of 15-35 year-olds while remaining
appropriate to pre-watershed broadcasting: within our 2 minute TV
programme, we focused on „establishing themes, characters and location‟,
elements which the brief outlined as significant. As well as this, our 3 page
website features important elements of interactivity with the audience
(including links to working Facebook and Twitter accounts and encouraging
audience comments) and our choice of pages (characters and videos)
further develop the audience‟s understanding of characters and brand
image aside from the TV programme.
Furthermore, we aimed to complete the production to a professional
standard, by initially creating a strong, unique narrative, as well as
including creative camerawork and precise editing. For these reasons, I
believe we produced a successful final piece.
Our audience feedback (which I will later evaluate) further supports our
view that our production is appealing to our intended audience.

4. See blog post outlining full intentions:
http://libbymedia.blogspot.co.uk/2012
/11/coursework-pitch.html
Intentions
Our most significant intention which we fulfilled was creating a dramatic
and thrilling atmosphere through the use of mise en scene and sound,
which we feel was parallel to the atmosphere and heightened the drama
and intensity of the scene and various points. Additionally, we believe our
script was successful in creating a mysterious and intense narrative for the
audience to engage with, due to the curious questions which remain after
the first 2 minutes which entice the audience and leaves them in suspense.
(What are the group running from? Is the escapee inside the building? Will
Alec be safe on his own?)
Our representation of intended themes and issues were also effective,
however this will later be discussed in more detail in the „Quality of the
product‟ section of the evaluation.

5. Audience Response
How well did we target the audience?
How successful were we in communicating key ideas?
To ensure our audience responded well to our
TV programme, we aimed to greatly take into
account the target audience‟s preferences which Full survey results available on blog:
we uncovered in our primary audience research http://libbymedia.blogspot.co.uk/2012/
11/primary-audience-research-survey-
(surveys and focus group). Significant elements results.html
which the audience favoured include: a group of Or see summary below
main characters aged 16-20, recognisable/
relatable setting, complex narrative, and
indie/rock non diegetic music, all of which we
featured in our production.
We aimed to apply these preferences as heavily
as possible while still complying with the
conventions of existing successful TV
programmes of a similar kind, as well as E4‟s
demographic and the outlines of the project
brief.

6. Success? Audience Feedback
In order to discover whether our programme was
successful in appealing to the target audience and
fulfilling our intentions, the group conducted
anonymous audience feedback with a group of people See full audience
feedback on blog:
within the target audience after watching our
production. The results were reassuring that we did http://libbymedia.
create an entertaining final piece which also presented blogspot.co.uk/20
13/03/audience-
important and interesting themes and issued. feedback.html
To detail, some feedback highlighted the fact that we
had “captured the tension and drama” and another
mentioned that our “high paced tension shots express
dramatic themes” which corresponds with our
intentions. Many said they found the first 2 minutes
entertaining and would definitely continue watching the
rest of the programme to find out more. Additionally,
when asked what key issues and themes the audience
could recognise, responses positively included “pulling
together as a team” “mysterious situations” and
“college life” amongst many.
This assured that we had fulfilled our intentions to
produce a thrilling and entertaining programme which
also communicates key issues to the target audience.

7. Quality of Product
How was the narrative constructed?
What values/ ideologies did we address?
What representations were shown?
Our construction of the narrative firstly involved creating a group
treatment to outline our key ideas and intentions regarding the genre,
target audience, themes, filming opportunities/concerns, and initial
synopsis. We then devised character profiles to detail each character‟s
persona and relationships in the group, and continued to create a script
which accommodated these character relationships as well as our desired
intentions and themes; creating mystery and suspense. Finally, we
created a storyboard to visualise the narrative in terms of camerawork,
dialogue, and action.
During the pre-production and production process, we altered the
character profiles, script, and storyboard as the narrative developed, and
improvements/adaptions were recognised. This was done to improve the
quality of the narrative, such as re-writing the script to highlight certain
characters more than others, or editing character profiles to improve
relationships between some characters.

8. Values and ideologies
Because our main intentions were to create mystery and intensity within our piece while still exploring
character qualities, the main themes we focused on were:
-Relationships and friendships. Shown through the range of characters; some having closer friendships
than others, which in turn causes conflict between certain characters. The conflict and stressful situation
which they face test the characters‟ friendships under pressure (a theme which the target audience can
relate to and explore.)
-Trust and loyalty. There are points where the characters question their loyalty to their friends and trust
others to make the difficult decisions that they face, such as risking their own safety to save others. Again
the theme of trust and loyalty is one which the audience will have experienced themselves, and recognise
their own lives within the narrative.
-Teamwork. Ultimately, the group must learn to work together in their tense situation if they want to
progress, and they realise that they must put their differences aside to help their friend in potential danger.
This theme acts as the „moral‟ because the audience will gain the idea that it is important to work as a
team in stressful situations in order to progress.
Representations
We aimed to include a variety of representations in order to appeal to a wide audience who could relate to
many of the characters. We felt this range of representations and diversity of characters would also add
another dimension to the narrative, due to possibilities of clashing or complementing personalities.
Furthermore, the range of representations preserves the excitement because it prevents the narrative
becoming boring and predictable.
Instead of presenting the teenagers in a negative way, we highlighted positive aspects of their characters,
including Benjamin‟s intelligence, Mia‟s leadership, Jess‟ compassion, Alec‟s bravery, and Brandon‟s
determination/ambition. We hoped that each character‟s strengths would harmonise with each other
beneficially. Also, the audience would be more gratified with this positive portrayal of teenagers (compared
to the often critical representation of young people shown in other shows such as soaps) because it is more
approving and complementing of the teenage lifestyle, therefore breaking stereotypes of teenagers.

9. Institutional Analysis
What institutional context does our product fit in to?
How would we apply our product to a 3rd media platform?
Our product fits in to the E4 demographic and is
relatable to other similar TV programmes shown on
E4. We have confidence in this due to our prior
research of E4 which assured that we had a clear
understanding of the company‟s demographic,
audience, brand image, and intentions as a channel,
such as targeting a „„cutting edge young audience… http://libbymedia.blogspot.co.uk/2012/10/mi
sfits-research.html
Adults 16-34‟‟ as well as employing an “eccentric and
witty persona“ (Source: E4 website)
Analysing the structure and content of existing
programmes on E4 further assures our confidence
that we have included appropriate and successful
conventions which are realistically shown on E4,
including the dramatic conventions of shows such as
Misfits and Skins, and including themes/ narratives
which the audience can relate to (i.e. relationships,
friendships, trust/ loyalty etc). http://libbymedia.blogspot.co.uk/2012/10/mi
sfits-narrative-analysis.html

10. 3rd Media Platform
In order to apply our product to print media, we could advertise our product in a
number of ways; I believe the most effective would be a teaser poster campaign
because it would intrigue the audience into finding out further details of the
show.
To target the audience on a wide scale, the campaign could consist of:
-Magazine advertisements in those popular with the target audience.
Mysteria targets both genders aged 16-25, therefore ideal magazines to feature
our advertisements would be film/music magazines such as „Empire‟ and
„Kerrang‟ as well as various fashion magazines (specifically for the female
audience) because these correspond with the Target Audience‟s interests and
are the most likely to have a similar demographic.
-Posters and billboards in popular locations with the target audience e.g. in
town centres and on public transport. These locations would be effective
because they associate with the social and busy lives of the audience. Posters
and billboards also reach a very large amount of people, as well as just the
target audience, which is a benefit because it would increase the overall
recognition and interest in the show and E4 as an institution.

11. Mock-Up Teaser Posters
Below are examples of posters which could be included in the campaign.
Example magazine advertisement
Possible billboard advertisement