The director conducted a focus group and survey of their target audience, teenage girls, to understand what conventions attract them to rom-coms. The focus group revealed that teenage girls prefer rom-coms to have an attractive male and female protagonist with a good personality whose relationship has tragedies to create suspense. To attract this target audience, the director made the protagonist a teenage girl around the same age who has stereotypical traits like popularity and friends. Cinematography with different shots was used to keep the quick pace of the protagonist's life. A voiceover and popular soundtrack were included to help viewers relate to the protagonist and attract younger viewers familiar with the music.

1. Question 5: How did you
attract/address your audience?

2. Focus group
• To enable myself as the director to attract and address my target audience I
carried out a survey and a focus group targeted at my target audience.
• The questions provided such as “what are the most important conventions of rom
coms“, “how rom coms make you feel after watching them” were asked so that I
could understand what my target markets likes and dislikes were.
For instance on here is a question asked as part of the
focus group, in which the answers tell me that my target
audience think the most important convention of a rom
com is to have both a male and female protagonist, who
have to be attractive with a good personality and
definitely tragedies to keep the films interesting and the
viewers in suspense. I think from this research, in the
opening scene I made sure that the main protagonist
was clear, attractive and a typical conventional character
of a chick flick.

3. Other factors which help to attract my target
audience
Characters:
Due to the age of my target audience, I made my protagonist the same age so that my audience could
relate to her, as usually when you watch something that you can relate to as a viewer, you can understand
what they are doing, which makes the sequence more intriguing. In addition, like a typical chick flick, I have
portrayed typical stereotypes that attracts a teenage target audience. For instance, the protagonist having a
group of friends and being in a relationship with the popular head boy of the football team. I felt it was
important that my protagonist was a teenage girl otherwise the whole narrative wouldn’t link, due to the
teenage girl ‘breaking the rules’.

4. Cinematography:
To attract my target audience I was to use a variety of different type of shots and
angles to keep my teenage audience interested and engaged. As my film was short
clips of the protagonists life, doing all types of activities which represent the
character as being a typical popular, fashion party girl, so therefore it was essential I
included different shots and camera movements to keep the pace of the film
opening quick to represent the fast pace of her life at the moment.
Long shot and camera trucking Close up Mid shot

5. Voice over/soundtrack:
The voiceover was used to attract my audience because it gave the viewers an idea of what
was happening, who the protagonist was and what she was like. Including a voice over in a
film enables the viewers to build a connection with the protagonist which helps them as
being teenagers themselves relate to the storyline. In addition, the soundtrack I chose for
my film opening will help to attract a younger audience, due to it being produced from a
popular hit singer and being popular/recent in the charts, therefore it will be well known
around the younger generation who will stereotypically and conventionally keep up to date
with recent hit music, as a result this recognisable music may attract and interest them.