The document discusses ways to attract and address the target audience of a magazine. It focuses on design elements like the masthead, cover lines, photographs, colors, price, and layout. Specific techniques used were a bold masthead matching the genre, an eye-catching cover photograph, vibrant colors on pages, and a relatively low price point. The goal is to make the magazine appealing visually and financially to its target 16-25 year old demographic interested in hip hop culture.

1. Attracting/Address:
Attracting and addressing your audience is all
about making your audience want to engage
with your media product and invest time and
(usually) money with it. Ways I did it:
Masthead
Cover lines
Photograph(s)
Colours
Price
Layout
Article

2. A mention of some artists or popular features within
the magazine attracts the viewer, by making it
visually clear and intriguing. People are in the
The masthead is very effective. It relates present day want to keep up to date and stylish with
to my genre as the font is very bold and the trend so cover lines mentioning some popular
stylish attracting the audience. The black topics attract a large audience.
solid colour makes the masthead stand
out and bounce of the page , making it
visually clear for audience. Inserting the
image over part of the title makes the A quote from the double page spread article
front cover look more professional and creates a slight insight to the magazine .However,
attractive . Using capitals for the masthead the full article has to be read to understand the
also high lighted name of the magazine full story. The slight insight increases the tension
and connotes a well known competitive and attracts the audience.
magazine that will be noticed.
Fashion is a very judged and popular topic these days so
a mentioning in visually clear writing grabs the audiences
attention and increases potential customers to purchase
it. Fashion also is what people want to keep on top of and
follow meaning the magazine is more likely to attract
customers.

3. I thought that it was important when The image on this double
creating my magazine that it had a USP, a page spread is intentionally
unique selling point, which would attract attractive to both genders
my target audience and differentiate the however, the page could be
magazine from other competitors. The USP argued it attracts more
for my magazine is that photographs males. The costume of the
within my magazine were suitable for both male suitably stereotypes a
genders . hip hop male and could
My front cover included a aspire and attract males to
stereotypical male hip hop dress similar.
artist who connotes power and
rebellion. The rebellion and Contrasting against the
attitude given off by the stance front cover is a female
of the model could be aspiring model where her style
and attractive to male readers. could be inspirational to
However, the power and women and attractive to
strength shown by the male men. Also the adjustments
model could be an attraction made to the image allows
and eye candy to females and it to look gold a colour for
could be an encouragement for both genders and connotes
females to purchase. class.

4. . For my double page I wanted to interpret
The magazine is relatively cheap
many stereotypical hip hop vibrant
for a hip hop magazine and
colours. So within my photography I found
compared to other competition,
a location with colourful graffiti. It made
which is appealing to audiences.
my page look artistic and bright attracting
For the targeted audience of aged
audiences who enjoy art. The high lighted
16-25 I'm sure of this price being
red colour lets the artists
affordable.
name to be clear.
Using a range of intense colours shows the
genre is imaginative and portrays the
stereotypical image. Contrasting against
already existing magazines which include a
lot of black and white which becomes
tedious. Hopefully the striking colours are
attractive tot he targeted audience.

5. I addressed the audience in formal
language in my long length article The ratio of text to pictures is another way of
which was full of detail and addressing your audience.
information on a specific artist. The
artist informal comments were
written as quotations to make the
readers feel as if they were personally
at the interview.