The document discusses how new media technologies were used at various stages of creating a horror trailer, poster, and magazine. Google was heavily used for research, such as researching horror subgenres and conventions of trailers, posters, and magazines. Tools like Prezi, Slideshare, Survey Monkey, and YouTube were used to store, analyze, and present information found through research. Software like Premiere Pro, Photoshop, InDesign, Publisher, and Word were used to construct the trailer, poster, and magazine. Feedback was gathered through additional surveys on tools like Survey Monkey and social media.

1. Question 4:
How did you use new media
technologies in the
construction, research and
planning and evaluation stages?

2. Research: Trailer!
We found that the use of the internet, in particular
Google, was one of the most helpful tools whilst we were
creating all three of our products. For our trailer we used
Google to firstly research sub-genres of horror as we were
aware that there were some, however, we were unsure of
what they were and what they included. We then used this
to find examples of some sub-genres so that we could
gather a clearer understand of what they were and what
typical conventions they had and also of what was
expected of them. One of the way we stored this
information was through creating a Slideshare as we could
select the most important and relevant information and
save it so that we wouldn’t need to find it all again.

3. Research: Trailer Continued!
We then looked at the different types of trailers, such
as theatrical and teaser, and found out what some of
the differences and similarities between them. We used
Prezi for this so the information could be stored in an
interactive yet informative way. Slideshare and Prezi
was also again when we started to analyse trailers. We
found that analysing other professional trailers allowed
us to see what common conventions they all share and
how each sub-genre varies from the rest. Researching
other trailers meant that we could see not only how the
majority are created but also so we could gather our
own ideas and see if there was anything that we could
possibly use for ours or adapt an idea slightly to make
it work for us.

4. Research: Trailer continued!
Another way to research was to conduct a
questionnaire and ask people general questions are
their film preferences and in particular their horror film
preferences. We done this using Survey Monkey as it
meant that we could post it online and a variety of
people from different places and backgrounds could
complete it which meant that our research would be
more general. However, we needed a wide range of
people to complete it so we went to Twitter and
Facebook and asked people to complete it on there. By
doing this it allowed us to instantly access the
information and it also doesn’t need the people doing
the questionnaire to dedicate much time to doing it.

5. Research: Poster!
Whilst carrying out research for the
poster, we also used Google a lot. Once
again we found 3 posters and compared
them to see what conventions they have
and any other similarities and differences.
We created a YouTube video summarising
these comparisons and used Publisher to
analyse them. We also used a Slideshare
to compare poster’s codes and
conventions.This allowed us to gather a
rough idea of what poster’s contain and
how we could possibly style ours.

6. Research: Magazine!
Google was used again to find the
conventions that magazines use and also
enabled us to learn what each of them meant.
We could find images of published magazine
front covers to see what common styles they
have and how they are planned out. We then
used Publisher to analyse another front cover
which helped us to understand the layout and
design that some magazines follow.

7. Planning: Trailer!
Naturally, throughout the research process
we had developed a rough understand of
what we wanted to do and already had a few
basic ideas for our horror trailer. We used
word to create a Risk Assessment as this
allowed us to understand our restrictions that
we might have so we could start planning
realistically. We also used Microsoft Word to
create a script for our trailer. However, we
hadn’t produced a script before so needed to
understand some of the basic things that
scripts often contain. To do this we used
Google to find some already published
scripts, such as Harry Potter, to see how they
are laid out. We then used Google to find out
some of the things that all scripts contain.

8. Planning: Poster!
We used Microsoft Word to create a flatplan
for the poster. This enabled us to
understand what features were going to be
placed where. We used Google to look at
other posters to find what kind of main
image they use on their poster. This allowed
us to plan what shots we would take which
meant that it took less time as when we
went out we knew what kind of photos to
take.

9. Planning: Magazine!
Once again we used Microsoft Word to create a
flatplan for the magazine. However, this was only
to give us a rough idea and did change slightly as
when constructing it, we felt that it needed to
change. We also created a Slideshare so we could
explain the proposal. This helped us to think about
who we were aiming the magazine at and what
their interests would be. Therefore, when
constructing the magazine, we could have in mind
who our target audience was. By creating the
proposal we could have a good idea of what we
were going to create before even starting.

10. Construction: Trailer!
For the trailer we used the basic
equipment such as a camera and a
tripod. However, the tripod was not
always used as we felt that some
shots needed to be hand-held to
create more tension and unease the
audience. Also when we done the
point of view shot, we felt that it
needed to be hand-held so it could
give the correct effect.

11. Construction: Trailer!
We decided to use Premiere pro to edit and create
the trailer. We already understood the basics of
the program, however, we knew we wanted to
reverse the clips but we didn’t know how to do
this. In order to learn, we looked on YouTube to
find a tutorial, click here to view it. This was quick
and easy to do was extremely helpful. We also
used Google to get certain images that we
required for our trailer such as the green screen
that appears at the start. We also used the
Paramount logo in our trailer, however, we didn’t
want to use the original style of it so used
Photoshop to edit it and make it darker to suit the
expectations of a horror trailer. Prezi was used
once again to explain some of the sound effects
used.

12. Construction: Poster!
Whilst creating the poster, we decided to
use InDesign as we are familiar with the
software and felt that this would be the best
tool to use whilst creating the poster. We
also used a website called ‘FontSpace’ to
get the font for the title ‘Truth or Dare?’.
This was because we felt that the fonts that
were already on InDesign didn’t meet our
requirements of having a horror element to
them. By using this font we felt that it filled
the stereotypical horror writing style.

13. Construction: Magazine!
We used Photoshop for the construction of
the magazine as this allowed us more
freedom to make changes and place
everything where we wanted. Also we
wanted to try and use as many different
software's as possible. We carried out a
questionnaire after the first draft to get
feedback from our possible audience. We
then put the results in a Prezi as this
summarised them all up and allowed us to
look back at the results quickly and easily.

14. Evaluation:
We used Survey Monkey again to gather results
about what our possible audience thinks about
the trailer. Facebook and Twitter was used to
ask people to complete this questionnaire. We
then put this information into a Prezi as this is an
interactive way to find out what people thought.
YouTube has also been used to create a video
along with other various sites that allow more
audience interaction yet still conveys the
information clearly.