The document discusses choosing a target audience and age rating for a new thriller film called "Psychosis". It decides on a 15 rating to attract a wide audience, as 64% of UK cinema goers are aged 7-34. A 15 rating had the most film releases in the UK and the second highest box office gross. While some thrillers are rated 12A or 18, the 15 rating was chosen to suit the film's content and make it accessible to the largest percentage of cinema goers.

1. Who Would Be The Target Audience for Your Media Product? <br />For our thriller “Psychosis” we decided that we wanted a wider target audience to be able to watch our film whilst still retaining the adult content of the film that our film engages with, we didn’t make our film an 18 age rating because this would restrict a lot of the population however the 15 age rating is a considerate amount of the cinemas audience - according to the UK film council in 2009, 64% of the UK cinemas audience were young people aged 7-34. <br />From the research of the UK film council the top releases in the UK and Republic of Ireland by age classification is 15, with 223 film releases followed by 12a with 122 releases. The 18-age rating released 49 films with the second lowest box office gross of £73.6 million. <br />Thrillers do vary a lot when looking at their BBFC classification, from classic thrillers such as Psycho – rated 15, Rear Window – rated PG, The Godfather –rated 15, to modern thrillers such as Inception – 12A, or The Departed – 18So when we decided on our age rating the most important thing was choosing a suitable rating for our content whilst enabling the majority of people of all ages to be able to view our film for more popularity. <br />From the research of the UK Film Council in 2009 the 15-24 age group gained the highest percentage of the cinema audience, with 7-14 year olds only making 18% of the audience, because of these reasons and the content of our film we decided to choose the 15 age rating.<br />