The music video begins with blurred shots setting a mysterious tone as it focuses on hands and feet in nature. It then reveals the band members removing animal masks as they gather tools. Throughout the video, it uses a variety of camera angles like low angled pans, high angled shots, and point of view shots to keep the viewer engaged as the band searches and digs up a mirror. It concludes by showing the band performing amongst the forest and leaves the viewer with an image of the masked band holding smoke canisters to increase their publicity.

1. Amazon Rose
*Music Video Analysis
Wood located video
Bad Ideas- Storm at
the Shaw

2. * The music video begins with a pan showing a masked figure resting against a tree. The
shot is very out of focus and so draws the viewers attention to the shot. This blurred
effect creates a softening effect to the scene and doesn’t show “the full picture”. The
next few shots are focused stills, of blades of grass, hands, leaves and feet swinging
from a branch. This opens the story to have a narrative and further interests the
viewer as the scene is set in these opening seconds.
00:00- 00:20

3. * The identity of the band is at this point revealed as they remove their
animal masks. The following shots show the band preparing and gathering
tools such as spades and compasses. This adds to the narrative aspect of the
video. The musical accompaniment to these visuals is not directly linked by
lyrics but does fit the rustic, earthy theme to the video with a guitar based
sound.
00:20- 00:40

4. * The editing at this point still shows fairly quick simple shots one after the other of a
map and a decision making. The next shot shows one band member with an owl mask
and a sledgehammer, the camera draws in and out of the focus to first draw attention
to the mask and secondly to a colourful tattoo on the artists hand. These images show
connotations of “toughness” at the same time as presenting a fantasy image. The
camera also focuses on movement here, by dragging the framing through grass- adding
to the narrative of searching/going on a hunt.
00:40- 00:50

5. * The panning shots used in previous footage change at 00:50 to show a fast
low angle titled pan of the trees above. I found this angle very effective
when it was placed directly before a shot of a very high angle, or low to the
ground- showing the contrast between the extremes. The low angle shot did
not reveal the entirety of the artists, so the following wider angled shot at
1:00 also had an contrasting effect and impact on the viewer.
00:50- 01:15

6. * An aspect of this music video I found interesting was the range and amount of different
camera angles and framing used throughout the video. At 1:10 the angle changes sharply to
looking straight up as the artists stand above. This allows the viewer to see the artists
reactions but not what they appear to be looking at. The shots then turn into shaky, point of
view panning shots of the band digging up what turns out to be a mirror. At this point the
only member of the band who has revealed their face is the main singer which suggest
importance and significance to this member.
01:10- 01:40

7. * As this band are fairly unknown, all of their identity's are revealed at this
point so that the viewer will come to recognise and remember them and
increase publicity. At this point the sound begins to match up to the visuals
in the following shots of the band playing amongst the forest. The shots
focus on the artists for the first time and show them performing in time to
the music.
01:50- 02:00

8. * The ending shots to this music video firstly pull focus onto the instruments, using
close framing around hands and surfaces. The shots then widen out to show the band
as a whole and leave the viewer with the image of the band re-masked and holding
aloft smoke canisters. This is providing an impression on the viewer and intending to
increase publicity by leaving the viewer with an image of the band. The colours of the
smoke provide a strong contrast to the green background and highlight this ending
shot.
02:10- 02:45