'Using Movie Title Sequences Effectively'
•
1 like•377 views
This document discusses effective movie title sequences and provides guidance on how to create successful ones. It notes that great title sequences set the mood, provide backstory or character development, and complement the film as a whole without upstaging it. The document advocates designing sequences that get to the heart of the film and serve the film's best interests, as the movie should always come before any design innovation or aesthetics. It also highlights how influential sequences by designers like Saul Bass often acted as prologues that revealed aspects of the story before it unfolded.
Report
Share
Report
Share
Recommended
Evaluation Pitch
The document evaluates the opening title sequence of a student film called "The Oxonians". It discusses nine ways the opening sequence uses and develops conventions from real films: 1) The main title takes inspiration from "The Number 23"; 2) Settings are similar to "The Omen"; 3) Costumes are inspired by films like "Juno"; 4) Props are inspired by "Se7en"; 5) Typography is similar to "The Number 23"; 6) It sets up the narrative; 7) It conveys the horror genre; 8) It introduces characters similarly to "One Hour Photo"; 9) The music layers sounds like "The Number 23" and "Se7en". The opening aims to represent
Title Sequencing Design Thesis
Background and History on title sequencing. Exploring the components of a title sequence - what makes some effective and others not. Why do some people use them and others prefer not to? Case studies on effective title sequences for both film and tv. Exploring 3 title sequences to redesign - why and how
Using movie title sequences effectively
The document discusses how movie title sequences have evolved from simply providing credits to effectively setting the tone and providing crucial context for films. It provides examples of highly influential title sequences, such as the ominous hand-scratched text in Se7en and playful animation in Catch Me If You Can. The document emphasizes that successful title sequences complement the overall film and stay true to its spirit rather than upstaging it. It then highlights graphic designer Saul Bass as the pioneering master of modern title sequences, discussing some of his most iconic works from the 1950s and 1960s like Psycho and Vertigo that brilliantly set moods and foreshadowed films through abstract visuals and typography. Bass' title sequences are still highly influential today and
Using movie title sequences effectively
The document discusses how movie title sequences have evolved from simply providing credits to effectively setting the tone and providing crucial context for films. It provides examples of highly influential title sequences, such as the ominous hand-scratched text in Se7en and playful animation in Catch Me If You Can. The document emphasizes that successful title sequences complement the overall film and stay true to its spirit rather than upstaging it. It then highlights graphic designer Saul Bass as the pioneering master of modern title sequences, discussing some of his most iconic works from the 1950s and 1960s like Psycho and Vertigo that brilliantly set moods and foreshadowed films through abstract shapes and animation.
Using movie title sequences effectively
This document discusses how effective movie title sequences can set the tone for a film through mood, backstory, character development, and more. It highlights how sequences for Se7en and Catch Me If You Can complemented those films through creepy and entertaining openings respectively. The document also outlines that a successful sequence should feel integral to the film's spirit without overshadowing it. Finally, it examines graphic designer Saul Bass's pioneering work developing title sequences as film prologues that established mood, like his sequences for Psycho and The Man with the Golden Arm. Bass is still considered the master of the modern title sequence approach.
Saul bass
Saul Bass was an American graphic designer famous for his film title sequences and logo designs from the 1950s-1970s. He is known for using simple, geometric shapes and a dominant central image to deliver powerful messages. His title sequences captured the essence of films through minimalist imagery rather than photographs. Bass hand-drew many elements to create a casual yet sophisticated style. He revolutionized title sequences by using them to visually summarize films through metaphorical stories. Bass' work spanned decades and influenced many other designers.
Saul Bass
Saul Bass was an influential American graphic designer best known for his innovative film title sequences and posters. He pioneered the use of stylized graphics and minimalist designs to set the mood and summarize films. Some of his most famous works included title sequences for films like Vertigo and Psycho, as well as iconic corporate logos for companies like AT&T. Bass strived to make beautiful designs regardless of whether clients understood their value, seeing it as how he wanted to live his life and make his mark. His innovative style had a lasting impact on subsequent title sequences, posters, and designers.
Anatomy of a film poster
This document summarizes the key elements and evolution of film posters. It notes that film posters generally contain both an image and text, with the image intended to catch a viewer's eye and the text providing the film title and credits. Over time, film posters evolved from simple programs distributed in theaters to illustrated advertisements highlighting scenes and protagonists. Modern posters typically feature photographed images of actors alongside the film title, director, and other promotional text or taglines. While their primary purpose is promotion, posters sometimes provide clues to a film's narrative or genre.
Recommended
Evaluation Pitch
The document evaluates the opening title sequence of a student film called "The Oxonians". It discusses nine ways the opening sequence uses and develops conventions from real films: 1) The main title takes inspiration from "The Number 23"; 2) Settings are similar to "The Omen"; 3) Costumes are inspired by films like "Juno"; 4) Props are inspired by "Se7en"; 5) Typography is similar to "The Number 23"; 6) It sets up the narrative; 7) It conveys the horror genre; 8) It introduces characters similarly to "One Hour Photo"; 9) The music layers sounds like "The Number 23" and "Se7en". The opening aims to represent
Title Sequencing Design Thesis
Background and History on title sequencing. Exploring the components of a title sequence - what makes some effective and others not. Why do some people use them and others prefer not to? Case studies on effective title sequences for both film and tv. Exploring 3 title sequences to redesign - why and how
Using movie title sequences effectively
The document discusses how movie title sequences have evolved from simply providing credits to effectively setting the tone and providing crucial context for films. It provides examples of highly influential title sequences, such as the ominous hand-scratched text in Se7en and playful animation in Catch Me If You Can. The document emphasizes that successful title sequences complement the overall film and stay true to its spirit rather than upstaging it. It then highlights graphic designer Saul Bass as the pioneering master of modern title sequences, discussing some of his most iconic works from the 1950s and 1960s like Psycho and Vertigo that brilliantly set moods and foreshadowed films through abstract visuals and typography. Bass' title sequences are still highly influential today and
Using movie title sequences effectively
The document discusses how movie title sequences have evolved from simply providing credits to effectively setting the tone and providing crucial context for films. It provides examples of highly influential title sequences, such as the ominous hand-scratched text in Se7en and playful animation in Catch Me If You Can. The document emphasizes that successful title sequences complement the overall film and stay true to its spirit rather than upstaging it. It then highlights graphic designer Saul Bass as the pioneering master of modern title sequences, discussing some of his most iconic works from the 1950s and 1960s like Psycho and Vertigo that brilliantly set moods and foreshadowed films through abstract shapes and animation.
Using movie title sequences effectively
This document discusses how effective movie title sequences can set the tone for a film through mood, backstory, character development, and more. It highlights how sequences for Se7en and Catch Me If You Can complemented those films through creepy and entertaining openings respectively. The document also outlines that a successful sequence should feel integral to the film's spirit without overshadowing it. Finally, it examines graphic designer Saul Bass's pioneering work developing title sequences as film prologues that established mood, like his sequences for Psycho and The Man with the Golden Arm. Bass is still considered the master of the modern title sequence approach.
Saul bass
Saul Bass was an American graphic designer famous for his film title sequences and logo designs from the 1950s-1970s. He is known for using simple, geometric shapes and a dominant central image to deliver powerful messages. His title sequences captured the essence of films through minimalist imagery rather than photographs. Bass hand-drew many elements to create a casual yet sophisticated style. He revolutionized title sequences by using them to visually summarize films through metaphorical stories. Bass' work spanned decades and influenced many other designers.
Saul Bass
Saul Bass was an influential American graphic designer best known for his innovative film title sequences and posters. He pioneered the use of stylized graphics and minimalist designs to set the mood and summarize films. Some of his most famous works included title sequences for films like Vertigo and Psycho, as well as iconic corporate logos for companies like AT&T. Bass strived to make beautiful designs regardless of whether clients understood their value, seeing it as how he wanted to live his life and make his mark. His innovative style had a lasting impact on subsequent title sequences, posters, and designers.
Anatomy of a film poster
This document summarizes the key elements and evolution of film posters. It notes that film posters generally contain both an image and text, with the image intended to catch a viewer's eye and the text providing the film title and credits. Over time, film posters evolved from simple programs distributed in theaters to illustrated advertisements highlighting scenes and protagonists. Modern posters typically feature photographed images of actors alongside the film title, director, and other promotional text or taglines. While their primary purpose is promotion, posters sometimes provide clues to a film's narrative or genre.
Media powerpoint
The intended outcome of the production was to create a comedy film for a 16-24 year old audience containing numerous jokes and amusing moments. It was meant to be a spoof of recent vampire films, particularly the Twilight series. Storyboards were used to plan shots and were referred to during filming, though some improvisation occurred. Ancillary tasks like the poster and magazine cover were designed to match the film's tone and target audience. Stylistic elements like fonts, colors, and imagery were chosen to evoke classic horror films while maintaining a comedic feel.
Presentation1
A title sequence is shown at the beginning of a film and introduces the main characters and production crew through graphics, images or video that relate to the plot. It is unique compared to end credits which just list text. The typical order of credits in a title sequence is financial company, production, director, main characters, casting director, and other roles. Titles can appear in many styles - some abstract, some giving subtle hints to the plot, or relating to the film's setting. Popular movies like Skyfall, Catch Me If You Can and The Fault in Our Stars employ unique title sequences.
Secondary research
The document provides guidance on designing effective album covers and magazine advertisements. It notes that good designs represent the artist, music, and brand, allowing the audience to understand the vibe just from the visual. Both should attract attention while informing the audience with key details. Effective typography, imagery, and information impact how the work is perceived and help audiences connect with the artist and product.
Foundation portfolio in media intro
This document provides information and guidance for a coursework unit on creating title sequences for horror films. It introduces the objectives of looking at key features of titles and openings. Students will create a 2 minute opening title sequence and blog about the research and planning. The document discusses analyzing genres, narrative, characters and atmosphere in existing title sequences. It provides several links to online resources about title design and existing student title sequences. The goal is to help students understand conventions and plan their own original horror film title sequence.
Title Sequence Comparison
The document compares the opening title sequences of three films: Signs, Music and Lyrics, and The Chronicles of Narnia. It finds that all three follow a similar conventional order of credits but vary in other ways. Signs uses an intense, suspense-building title sequence alone. Narnia combines titles with train footage to introduce characters and settings. Music and Lyrics parodies a music video to set the comedic tone. The conclusion is that an effective title sequence can either focus on building tension or accompany footage to establish the narrative.
Research
The document discusses title sequences in films and TV shows. It examines the genre conventions of coming-of-age movies like Juno, Napoleon Dynamite, and Mean Girls to inform the creation of an original title sequence. Key aspects discussed include visuals, editing techniques, sound, narrative, and reflecting the themes and values of the movie. Research on genre conventions will help determine what to include to distinguish the important elements and tell the story or portray the protagonist.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music, minimal dialogue, and visual elements that represent the protagonist's interests and era. The document then discusses how the student aimed to apply these conventions, like iconography and music, in their own opening sequence for a coming of age film.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music to set mood, minimal dialogue, and titles integrated into the sequence. The document then discusses how the student aimed to apply these conventions, like iconography and music, to their own opening sequence for a coming of age film.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses the process of creating and presenting a pitch for a short film called "Eighteen". It describes how the presentation went well and gained valuable feedback. It suggests one improvement would have been to better organize the presentation order to clearly describe the flow of ideas that led to the film. The rest of the document provides more details about aspects of creating the short film, including narrative structure, filming techniques, mise-en-scene, editing, sound, genre, a mock film magazine spread, and film poster conventions.
Evaluation - Question 1
In what ways does the Promotional package of Depth use, develop or challenge forms & conventions of real media products?
Evaluation of my film poster
The document discusses the process of creating a film poster. It describes how research helped determine the character positioning, setting, and color scheme. Text placement and ensuring the main character looked anonymous were also informed by research. The first draft depicted the character in a forest, but this proved time-consuming so a clearer background was used instead. Alterations were made to the foreground, billing, and font color to make elements stand out. The final poster follows conventions like an over-the-shoulder shot of the main character and drawing attention to them, while also adding some original twists to make it darker. It is meant to appeal to an older target audience by looking similar to dark superhero films.
Media evaluation a2
The document discusses conventions used in film trailers and posters. It notes that trailers typically use different pacing and music to gradually reveal the plot and establish conflicts. Regarding the poster, it highlights conventions like showing dancers in motion with crowds behind to indicate competition. The document also discusses how the parody film challenges stereotypes by using a socially inept character as the anti-hero rather than typical dance competitors.
Evaluation Activity 4
The document discusses the storyboards, ancillary tasks, film poster, and trailer created for a student film project. Storyboards were drawn by hand and included annotations to guide filming. Ancillary tasks like a magazine cover and poster helped understand effective design. The poster used an old school background and pink title font to evoke vampires and comedy. Stylistic choices for the poster and magazine cover, like incorporating the film's slogan, were meant to support the trailer and tie the marketing materials together.
In what ways does your media product use
The first 9 frames of the teaser trailer for "The Girl in Red" challenge some conventions of typical Hollywood teaser trailers while also following some conventions. The trailer starts off slower than the teaser for "Gone Girl" by including more black screens to build tension. Both trailers establish the setting without revealing characters. While "Gone Girl" introduces titles and characters quickly, "The Girl in Red" reveals its protagonist and antagonist later to build intrigue. The camerawork and lighting in "The Girl in Red" follow thriller conventions to portray an ominous tone, while the pace overall is slower than a typical fast-paced teaser.
media
The document summarizes how the media product (teaser trailer for "The Girl in Red") uses and challenges conventions of real media products such as trailers, posters, and magazines. It discusses how the teaser follows conventions like using montage editing, building soundtrack pace, and including company logos. However, it also challenges conventions by having a longer teaser, marketing based on genre rather than actors, and subverting typical thriller character types. Frames from the teaser and other media are analyzed in terms of camerawork, mise-en-scene, sound and how they develop genre while also comparing to examples from real media like "Gone Girl".
Film poster production stage 6 10
This document summarizes progress on creating a film poster, including adding credits in the same format as another movie poster, choosing a bold font for the title after being unable to find a suitable scratchy font, positioning the title above the credits like conventional posters, and adding cast names at the top center using rulers.
Research Presentation Updated
Timothy Ogden conducted research on film trailers and posters to identify common conventions. For trailers, he found they typically include an establishing shot, close-ups of main characters, and a tease of the plot without revealing too much. His research of posters showed main characters prominently displayed with hints of the setting and story in the background. To create a successful product for his target audience of teens, Ogden's trailer needs to follow these conventions by capturing interest without spoiling the film's surprises.
Evaluation
George Silke analyzed existing action/adventure film posters to inform the creation of a poster for their film "Dead Star", which is set in space. Key elements like main characters, fonts, and taglines were incorporated. Inspiration was drawn from blockbuster posters like "Avengers Assemble". The target audience for "Dead Star" is young adults, as it stars actors like Emma Watson popular with that demographic. Three posters were created - a teaser, main, and female-targeted version. Strengths and weaknesses of each were noted.
Question 1
The document discusses how the student's media products for a horror film challenge conventions through their use of genre tropes and inspiration from other horror works. Research was conducted on films with similar themes of split personalities. Inspiration was taken from films like Jekyll and Hyde for the narrative, camera techniques from Horns, and sound design from Oculus. Conventions of trailers, posters and magazines were also considered to make the media products as realistic as possible.
G321 Saul Bass Case Study
This document provides instructions for a lesson on graphic designer Saul Bass. It directs students to watch a documentary on Bass in preparation. It asks students to share one thing they learned about Bass from the documentary. It then provides information about who Bass was and his career creating title sequences and film posters. It includes a link to a montage of his work and asks students to describe his style and the genres of the films. It provides example links of Bass' work and discusses his inspiration on modern titles. It assigns students a task to create a Glogster guide on Bass and his influence, and explains what a teacher will be checking in their blogs.
More Related Content
Similar to 'Using Movie Title Sequences Effectively'
Media powerpoint
The intended outcome of the production was to create a comedy film for a 16-24 year old audience containing numerous jokes and amusing moments. It was meant to be a spoof of recent vampire films, particularly the Twilight series. Storyboards were used to plan shots and were referred to during filming, though some improvisation occurred. Ancillary tasks like the poster and magazine cover were designed to match the film's tone and target audience. Stylistic elements like fonts, colors, and imagery were chosen to evoke classic horror films while maintaining a comedic feel.
Presentation1
A title sequence is shown at the beginning of a film and introduces the main characters and production crew through graphics, images or video that relate to the plot. It is unique compared to end credits which just list text. The typical order of credits in a title sequence is financial company, production, director, main characters, casting director, and other roles. Titles can appear in many styles - some abstract, some giving subtle hints to the plot, or relating to the film's setting. Popular movies like Skyfall, Catch Me If You Can and The Fault in Our Stars employ unique title sequences.
Secondary research
The document provides guidance on designing effective album covers and magazine advertisements. It notes that good designs represent the artist, music, and brand, allowing the audience to understand the vibe just from the visual. Both should attract attention while informing the audience with key details. Effective typography, imagery, and information impact how the work is perceived and help audiences connect with the artist and product.
Foundation portfolio in media intro
This document provides information and guidance for a coursework unit on creating title sequences for horror films. It introduces the objectives of looking at key features of titles and openings. Students will create a 2 minute opening title sequence and blog about the research and planning. The document discusses analyzing genres, narrative, characters and atmosphere in existing title sequences. It provides several links to online resources about title design and existing student title sequences. The goal is to help students understand conventions and plan their own original horror film title sequence.
Title Sequence Comparison
The document compares the opening title sequences of three films: Signs, Music and Lyrics, and The Chronicles of Narnia. It finds that all three follow a similar conventional order of credits but vary in other ways. Signs uses an intense, suspense-building title sequence alone. Narnia combines titles with train footage to introduce characters and settings. Music and Lyrics parodies a music video to set the comedic tone. The conclusion is that an effective title sequence can either focus on building tension or accompany footage to establish the narrative.
Research
The document discusses title sequences in films and TV shows. It examines the genre conventions of coming-of-age movies like Juno, Napoleon Dynamite, and Mean Girls to inform the creation of an original title sequence. Key aspects discussed include visuals, editing techniques, sound, narrative, and reflecting the themes and values of the movie. Research on genre conventions will help determine what to include to distinguish the important elements and tell the story or portray the protagonist.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music, minimal dialogue, and visual elements that represent the protagonist's interests and era. The document then discusses how the student aimed to apply these conventions, like iconography and music, in their own opening sequence for a coming of age film.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music to set mood, minimal dialogue, and titles integrated into the sequence. The document then discusses how the student aimed to apply these conventions, like iconography and music, to their own opening sequence for a coming of age film.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses the process of creating and presenting a pitch for a short film called "Eighteen". It describes how the presentation went well and gained valuable feedback. It suggests one improvement would have been to better organize the presentation order to clearly describe the flow of ideas that led to the film. The rest of the document provides more details about aspects of creating the short film, including narrative structure, filming techniques, mise-en-scene, editing, sound, genre, a mock film magazine spread, and film poster conventions.
Evaluation - Question 1
In what ways does the Promotional package of Depth use, develop or challenge forms & conventions of real media products?
Evaluation of my film poster
The document discusses the process of creating a film poster. It describes how research helped determine the character positioning, setting, and color scheme. Text placement and ensuring the main character looked anonymous were also informed by research. The first draft depicted the character in a forest, but this proved time-consuming so a clearer background was used instead. Alterations were made to the foreground, billing, and font color to make elements stand out. The final poster follows conventions like an over-the-shoulder shot of the main character and drawing attention to them, while also adding some original twists to make it darker. It is meant to appeal to an older target audience by looking similar to dark superhero films.
Media evaluation a2
The document discusses conventions used in film trailers and posters. It notes that trailers typically use different pacing and music to gradually reveal the plot and establish conflicts. Regarding the poster, it highlights conventions like showing dancers in motion with crowds behind to indicate competition. The document also discusses how the parody film challenges stereotypes by using a socially inept character as the anti-hero rather than typical dance competitors.
Evaluation Activity 4
The document discusses the storyboards, ancillary tasks, film poster, and trailer created for a student film project. Storyboards were drawn by hand and included annotations to guide filming. Ancillary tasks like a magazine cover and poster helped understand effective design. The poster used an old school background and pink title font to evoke vampires and comedy. Stylistic choices for the poster and magazine cover, like incorporating the film's slogan, were meant to support the trailer and tie the marketing materials together.
In what ways does your media product use
The first 9 frames of the teaser trailer for "The Girl in Red" challenge some conventions of typical Hollywood teaser trailers while also following some conventions. The trailer starts off slower than the teaser for "Gone Girl" by including more black screens to build tension. Both trailers establish the setting without revealing characters. While "Gone Girl" introduces titles and characters quickly, "The Girl in Red" reveals its protagonist and antagonist later to build intrigue. The camerawork and lighting in "The Girl in Red" follow thriller conventions to portray an ominous tone, while the pace overall is slower than a typical fast-paced teaser.
media
The document summarizes how the media product (teaser trailer for "The Girl in Red") uses and challenges conventions of real media products such as trailers, posters, and magazines. It discusses how the teaser follows conventions like using montage editing, building soundtrack pace, and including company logos. However, it also challenges conventions by having a longer teaser, marketing based on genre rather than actors, and subverting typical thriller character types. Frames from the teaser and other media are analyzed in terms of camerawork, mise-en-scene, sound and how they develop genre while also comparing to examples from real media like "Gone Girl".
Film poster production stage 6 10
This document summarizes progress on creating a film poster, including adding credits in the same format as another movie poster, choosing a bold font for the title after being unable to find a suitable scratchy font, positioning the title above the credits like conventional posters, and adding cast names at the top center using rulers.
Research Presentation Updated
Timothy Ogden conducted research on film trailers and posters to identify common conventions. For trailers, he found they typically include an establishing shot, close-ups of main characters, and a tease of the plot without revealing too much. His research of posters showed main characters prominently displayed with hints of the setting and story in the background. To create a successful product for his target audience of teens, Ogden's trailer needs to follow these conventions by capturing interest without spoiling the film's surprises.
Evaluation
George Silke analyzed existing action/adventure film posters to inform the creation of a poster for their film "Dead Star", which is set in space. Key elements like main characters, fonts, and taglines were incorporated. Inspiration was drawn from blockbuster posters like "Avengers Assemble". The target audience for "Dead Star" is young adults, as it stars actors like Emma Watson popular with that demographic. Three posters were created - a teaser, main, and female-targeted version. Strengths and weaknesses of each were noted.
Question 1
The document discusses how the student's media products for a horror film challenge conventions through their use of genre tropes and inspiration from other horror works. Research was conducted on films with similar themes of split personalities. Inspiration was taken from films like Jekyll and Hyde for the narrative, camera techniques from Horns, and sound design from Oculus. Conventions of trailers, posters and magazines were also considered to make the media products as realistic as possible.
G321 Saul Bass Case Study
This document provides instructions for a lesson on graphic designer Saul Bass. It directs students to watch a documentary on Bass in preparation. It asks students to share one thing they learned about Bass from the documentary. It then provides information about who Bass was and his career creating title sequences and film posters. It includes a link to a montage of his work and asks students to describe his style and the genres of the films. It provides example links of Bass' work and discusses his inspiration on modern titles. It assigns students a task to create a Glogster guide on Bass and his influence, and explains what a teacher will be checking in their blogs.
Similar to 'Using Movie Title Sequences Effectively' (20)
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
'Using Movie Title Sequences Effectively'
- 1. 'Using Movie Title Sequences Effectively' By Peter Weed. Summary
- 2. - Title sequences have evolved into an art form in their own right.
- 3. - Successful sequences fulfill a vast variety of functions – mood, backstory, transition, character development, etc.
- 4. - A great sequence adds to a film.
- 5. - Influential sequences aren’t based on innovation and aesthetics but how they brilliantly complement the film as a whole.
- 6. - Influential sequences aren’t based on innovation and aesthetics but how they brilliantly complement the film as a whole.
- 7. - A successful sequence – no matter how simple or ornate – should be faithful to the spirit of the film without upstaging it.
- 8. - The sequence should simply belong to, and within, the film.
- 9. - “A title should blend in seamlessly” [Garson Yu]
- 10. - For Yu, the movie should always come first. He also said that creating a trophy sequence just because you can is not what it’s about.
- 11. - The revolution in film titles began with Saul Bass.
- 12. - “to create a climate for the story that’s about to unfold” [Saul Bass]
- 13. - “titles could act as a prologue. They could deal with the time before” [Bass]. Bass did this in Grand Prix (1966) where the opening sequence artfully reveals back story.
- 14. - “Someone with come in and say they want ‘Saul Bass’. What they mean is that they want something compelling – they want a mark of quality” [Lebeda, Picture Mill]
- 15. - Titles could act as a prologue. The could deal with the time before.
- 16. - The best source for an effective sequence is found within the film itself.
- 17. - Get to the heart of the film.
- 18. - Have the film’s best interest in heart, “discover what the movie needs”.
- 19. - Trust yourself.