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Simon Teasdale and Daniel O'Brien A short action sequence
Audience research  The target audience for our chosen brief were, young active males, aged between 14 to 30, who take a high interest in fast paced, high octane action sequences. We felt that by targeting a narrow audience spectrum, this could allow  an understanding of how to make a short action sequence more suitable and desirable to suit the particular genre, other media products which are genre related to ours could be the gaming industry, high adrenaline action sequencing games. This can open a new door of marketing, as a huge chunk of the gaming industry today consists of movie tie-ins with the gaming industry, many blockbusters today will feature the new release of game, advertised possibly within the film or vice versa. As demonstrated above, there is huge potential in the gaming industry for tie-ins with the film industry, displayed above is a molecular example of how big the industry really is. If our product were to achieve a video game- movie tie-in, it would create an immense amount of profit.
Audience research continued  We concluded from the results that the rugged look of a gangster or bad guy is sufficient enough for the audience to identify with, we can smash the audiences expectations by researching and sampling peoples expectations and stereotypical point of opinion on a ‘bad guy’. The expectations from the audience of the chosen genre, are to entertain and astonish, through specific genre signifiers such as quick edits, steady cams and iconic locations. Obviously the genre signifiers of an action sequence does pan out a lot further than the given examples, but all have been included into our product. We found that a high majority of  the audience sampled prefer the main character to be of which, someone they can relate to we feel this is why out of the options given Jason Statham scored highest, being of British origin, the audience feels they can relate to him, here in the UK. Through feedback from the questionnaires we sampled, we can know understand the threshold of the audience expectation of an action genre sequence, including into the product what they want to see and what they can come to expect of an action sequence by correlating the results, to our product.
An Action Sequence
Key Conventions Steady cameras to follow running actors Still cameras to emphasise the proximity of the character Tracking shots/Crab shots to follow a running character Fast takes to denote the characters agile movements Pans and tilts for jumps and sprints Costume designs for heroes and villains Urban setting e.g. Within a city, in a building Upbeat fast paced music
District 13 Chase Scene http://www.youtube.com/watch?v=_GpOroM0g80

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Simon teasdale and 222

  • 1. Simon Teasdale and Daniel O'Brien A short action sequence
  • 2. Audience research The target audience for our chosen brief were, young active males, aged between 14 to 30, who take a high interest in fast paced, high octane action sequences. We felt that by targeting a narrow audience spectrum, this could allow an understanding of how to make a short action sequence more suitable and desirable to suit the particular genre, other media products which are genre related to ours could be the gaming industry, high adrenaline action sequencing games. This can open a new door of marketing, as a huge chunk of the gaming industry today consists of movie tie-ins with the gaming industry, many blockbusters today will feature the new release of game, advertised possibly within the film or vice versa. As demonstrated above, there is huge potential in the gaming industry for tie-ins with the film industry, displayed above is a molecular example of how big the industry really is. If our product were to achieve a video game- movie tie-in, it would create an immense amount of profit.
  • 3. Audience research continued We concluded from the results that the rugged look of a gangster or bad guy is sufficient enough for the audience to identify with, we can smash the audiences expectations by researching and sampling peoples expectations and stereotypical point of opinion on a ‘bad guy’. The expectations from the audience of the chosen genre, are to entertain and astonish, through specific genre signifiers such as quick edits, steady cams and iconic locations. Obviously the genre signifiers of an action sequence does pan out a lot further than the given examples, but all have been included into our product. We found that a high majority of the audience sampled prefer the main character to be of which, someone they can relate to we feel this is why out of the options given Jason Statham scored highest, being of British origin, the audience feels they can relate to him, here in the UK. Through feedback from the questionnaires we sampled, we can know understand the threshold of the audience expectation of an action genre sequence, including into the product what they want to see and what they can come to expect of an action sequence by correlating the results, to our product.
  • 5. Key Conventions Steady cameras to follow running actors Still cameras to emphasise the proximity of the character Tracking shots/Crab shots to follow a running character Fast takes to denote the characters agile movements Pans and tilts for jumps and sprints Costume designs for heroes and villains Urban setting e.g. Within a city, in a building Upbeat fast paced music
  • 6. District 13 Chase Scene http://www.youtube.com/watch?v=_GpOroM0g80

Editor's Notes

  1. The genre we have chosen to introduce into the short film, is an action genre. This will contain various camera shots and edits to attract our audiences eye and keep them on the edge of their seats. Specifically, we have chosen to incorperate a chase scene.
  2. The key conventions we aim to use in our short film are these 5 you can see hereSteady cameras following running actors involve the audience into the filmStill camera shots emphasise the proximity of the characters and the direction they are runningTracking shots and Crab shots follow running characters, left to right, forward and backwardsRapid edits show the characters agile movements and makes the audience ‘try to keep up’Pans and Tilts are used for jumps over surfaces and sprinting to specific destinationsCostume designs such as a moustache and sunglasses for villains and good looking heroes attract the audienceMost action films are located in an urban area, on roof tops or within buildingsThe music has to tie in with the movements of the characters, and so fast music is best for this
  3. At the start of this scene, we see a brief shot reverse shot between the outside and inside of a door. The camera looking to the outside is positioned through the peep hole, to give a sense of perspective from the audience. The short take we see of David Belle includes a low key lighting through the peep hole to show he is there. On the count of 3, David reverses the door being bashed down and runs out into the corridor. The many short takes here mimic his agile movements and the experience he has manoeuvring along. Short takes are one of a few key conventions we will be using in our film, as it attracts the audiences eye to allow them to try and keep up with the rapid takes. Still camera shots are used in this video, and act like a first person perspective from an extra. Still cameras are used so the audience can see the actor running back and forth throughout the scene. This chase scene uses pans and tilts to show David running across the sets, and up and down between floors. We will be using a lot of tilts to show the actor jumping up and down objects. As David jumps through the window, the take slows down to emphasise his jump and make it seem longer than it is. This also gives the audience a chance to get a sense of the scenery and where this chase is taking place. Throughout the scene, most of the shots are taken using steadicam, and this allows the audience to understand that this scene is very fast paced involving a lot of running, and so lets the audience involve themselves and get them to the ‘edge of their seat’. As you can see, the setting is within a tell buildings consisting of many flat rooms, and the narrow hallways make it easier for David to run through. Urban settings are promoted within action films because the narrowness of back alleys and hallways gives better camera shots than within a field. The music throughout the video is repetitive and upbeat, with a techno feel to it. This type of music isn’t audience specific and so is generally liked throughout. The music fits in with the running around.