The target audience for the action sequence is young active males aged 14 to 30 who enjoy fast paced, high adrenaline content. There is potential for marketing tie-ins with gaming industry as many blockbuster films feature movie tie-in games. Audience research found that the audience prefers a main character they can relate to, such as a British actor like Jason Statham, and expectations include entertaining action scenes using genre conventions like steady cameras, fast edits, and urban settings.