This document summarizes the findings of audience research conducted for a romantic drama/thriller film. The research found that: - The target audience is 15-24 year old females, but the film may appeal more broadly. - Romance and action are the most popular genres. Titanic and The Notebook were the most watched films. - Slightly more people prefer a happy ending over an unhappy ending. - The storyline is the main factor that persuades people to watch a film. - People expect to see romantic gestures and a dramatic event that separates the couple in this genre. - Storyline and music are the most important aspects of a film trailer. - The expected setting is mostly

1. AUDIENCE RESEARCH
FINDINGS

2. 1. PLEASE STATE YOUR AGE AND GENDER
Age
15-24
25-34
35-44
My focus group consists of
mainly my target audience
which are 15-24 year olds and
females.
Gender
Female
Male
However I will include males as they
may want to see it with their
girlfriend and a small percentage of
other ages as may film will apply to
broader audience than my target
audience.

3. 2. WHAT IS YOUR FAVOURITE GENRE?
3.5
3
2.5
2
1.5
1
0.5
0
3. WHY IS IT YOUR FAVOURITE?
I have various results from this question, here are some of the responses:
- Horror: “The suspense built up for the audience”
- Romance: “It’s Cute” and “The Princess-like relationship”
- Action & Adventure: “This is my favourite genre as i like films with
going on and has lots of big scenes in, i like a film with a good story
line where you cannot guess what is going to happen next.”

4. 4. WHICH OF THESE ROMANTIC DRAMA/THRILLER FILMS HAVE
YOU SEEN?
10
0 1 2 3 4 5 6 7 8 9
I wanted to find out which of these popular romantic drama/thriller films most
people had watched. I decided to ask this to find out which films were most
popular so I can see what type of storyline and actors were used within these
films. I found that the most watched films were Titanic and The Notebook.

5. 5.IN ROMANTIC DRAMA/THRILLER FILM, WHICH ENDING DO YOU
PREFER AND WHY?
The Boy &Girl
end up together
The Boy & Girl
do not end up
together
I found that people like
both a happy ending
and an unhappy
ending. However
slightly more people
enjoy a happy ending.
Happy Ending Unhappy Ending
“I Love when the couple end up together because it
is every girls dream to find true love.”
“More Realistic”
“It is stereotypical but everyone loves a happy
ending”
“Happy ending are predictable and boring to me”
“I like this as always good ending to a film as long
as it is done right and isn't 'played' on. as it sums up
the film after all the action is over.”
“Can be related to by everyone instead of false
hope.”

6. 6.WHAT PERSUADES YOU TO WATCH A FILM?
6
5
4
3
2
1
0
Actors Directors Storyline Awards
I decided to find out what persuades people to see a film the most. I
thought this would be useful to know when creating a trailer as this
should be a main aspect. I found that the storyline is what persuades
people to watch a film followed by actors and people are don’t look as
much as directors and awards.

7. Romantic gestures, like speeches,
kissing cuddles, love letters. there is
often some heartbreak too in romantic
drama films.
7.WHAT DO YOU EXPECT TO SEE IN A
ROMANTIC DRAMA/THRILLER FILM?
A dramatic event that
cause the couple to
separate.
Public declaration of
love, holding hands
Flowers, kissing, cuddling. The breakdown and
build up of the
relationship.
Romantic iconography, so kissing,
cuddling. Also there is normally
some kind of upsetting scene
which breaks up the couple and
then they get back together.
good actors
complications in a
relationship happy
ending
One girl, one guy, very different to each
other, eg girl is rich and guy is poor,
they date, girls dad dislikes guy, they go
through some negative moment and
come out on the other side together in
the end.
Kissing, fights,
making up,
Romance with a possible
twist.

8. 8.WITH 5 BEING THE MOST IMPORTANT AND 1 BEING THE
LEAST, RANK THESE ASPECTS OF A FILM TRAILER
7
6
5
4
3
2
1
0
Music Actors
Names
StoryLine Release
Date
Production
Company
5
4
3
2
1
I found out that the most important aspect of a film trailer according to my
focus group is the story line followed by the music. I thought it would be a
good idea to find out what people think is the most important aspect so I am
able to use these parts to appeal to my target audience.

9. 9. IN A ROMANTIC DRAMA FILM, WHERE WOULD YOU
EXPECT TO SEE THE SETTING?
Cities
CountrySide
Town/Village
Beach
Woods
I found that most people aspect to see the setting of the film in a suburban
setting rather than a rural however a small proportion said that they would
expect the setting to be rural and in the countryside.