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1. AUDIENCE
PROFILE

4. AUDIENCE
PROFILE
Firstly, in the UK, roughly 50.53% of my target
audience are male and 49.47% are female. Using
this, I will ensure my product does not cater to a
specific gender and remains gender neutral so then I
won’t lose around half my target audience. My target
audience are people within the region thus
considering the horror franchise the average age for
my target audience is around 30 years old.
In addition, the physiographic for my target audience
are mostly mainstreamers as my target audience
consume the most media and keep up to date with
the latest trends. However, some of my target
audience may also be succeeders or explorers as
some of my target audience who watch horror films
will more likely be very enthusiastic about the subject
or may want to create their own documentary for a
better status online.
Finally, my target audience’s average social grade will
more than likely realm around being a C1, C2 or D
depending on their age and how much they have
managed to accomplish in the early stages of their
life. This is important as this will allow me to
understand the audience's needs better and overall,
create a more compelling short horror film that caters
to their personalities.