1. Evaluation Question 3:
What have i learned from audience feedback?

2. Throughout the process of creating my music video,
digipak and advert i have found that audience feedback
is really important in the process and can really make a
product!! Constructive criticism does help!
When we were doing research and planning for our
product we did a survey. This really helped up to know
what our audience and target audience wanted our music
video to be like....

3. Pitch To The Class:
The very first thing we did was carry out a pitch to
the class and our teachers, we had to pitch our
song idea. Which was; Rihanna 'Only girl in the
world'.
From doing this presentation we found that we
had to link the visuals to the music and include
a narrative and different locations.
From our feedback we also found that we needed
lip syncing throughout.

5. Focus Pitch To Our
Target Audience:

6. I gathered a group of people that were our target
audience and presented our ideas to them
This was to see if they understood the plot and to see if
our ideas were appropriate for our audience too.
This presentation was to show our ideas on; plot,
narrative, cinematography, audience demands, genre,
conventions.
For example we now know that we need a clear,
established brand image, which followed the
conventions and this was not evident in our
presentation at all.
Even just learning this about brand identity was really
useful feedback which was essential for our process.

9. Audience feedback is really important as without it we would have
included half of the things we did.
We learned more when we asked specific questions; this is why
we carried out a questionnaire as well as a survey.
As we think audience feedback and input is crucial.
I think that the thing that audience feedback helped with most was
definitely the mise-en-scene and brand image, also the ideas for
cinematography – having lots of close ups, and fun locations.
You can see that we have taken all of this feedback on board and
included it in our final music video.

10. Evidence: Close Ups:

11. Evidence: Fun Locations:

13. Conducting A Survey:
We found that our audience wanted our
artist to wear casual clothing, that still
made her stand out. But something that
the audience could copy! This feedback
helped us with the influence of our
choices when it came to brand image.
From doing this survey we obtained
information which really helped us as
we knew what the audience wanted us
to include in our final music video
production.
The main thing the audience wanted
was for the artist to be fashionable and
stylish so we really had to focus on the
brand image and have a clear idea of
what we were going to do. This
audience feedback really helped us!

14. Brand Image:

15. The brand image that we created needed to be
appropriate for our age group and target audience.
We did some research on some pop artist and were
going to base our brand image on, some of these ideas
were also generated by our peers in class;
-Selena Gomez
-Beyonce
-Taylor Swift
-Rita Ora
-Britney Spears
We decided that the main two were going to be Selena
Gomez as she is very glam! And Tylor Swift as her
style you can relate to, but we were going to make it a
bit more edgy. Also we found out that both of these
artist often wear red lipstick!

16. Uploading To YouTube:

17. Comments:
On YouTube you can comment your opinion on
the video below. A few people commented:
Aimee Harper: I really like the arcade scene! The
bright colours are really genre appropriate and
make the video really fun!
Kellie Davies: My favourite scene is in the dance
studio as it all looks really professional, with the
routine and all the lighting!

18. From people commenting on
YouTube we know that we have
included things that our target
audience like and that fits the
genre!

19. When we showed our target audience our final
music video production they all agreed that it
was a very fun 'clean cut' pop video.
We took on board lots of feedback which
contributed to our final video and I learned that
audience feedback is really important!
It enabled us to tweak our video in different ways
in order to meet audience demands and still hit
criteria of including appropriate conventions.

20. Audience Feedback
When Creating Our
Digipak:
Myself and Sara each created a digipak and then combined our ideas. We then presented
to the class.This was useful as it helped us improve and made sure we included all of the
key elements of a digipak.
We video'd our presentation as we then could look back on the feedback and reflect on
what we needed to do.
Again this helped us get a better understanding of what our audience wanted.
We went througha process of creating our digipaks:
-We discussed our album and artist name.
-Myself and sara each created one.
-We combined our ideas.
-Presented to the class.
-Then improved.

21. My Digipak
Saras Digipak

22. Generating A Name...
When we were generating ideas for our artists
name we also asked the class for their feedback
again. This was to ensure we had a unique,
original name for our artist!
I learned that it was really important that we asked
the class as their input is really important, as we
need to find out the type of artist they want!

24. After finding out our feedback we knew that we
wanted all of the focus to be on the artist. Also
that we had to have a theme. We chose to have
a red theme throughout, as you can see with the
red flowers, and red lips, also we tinted the
lights to be red on the panel were she is
performing at a concert.
We found out that we needed a theme from our
audience feedback!

25. Our digipak:
After finding out vital information from our survey and class members, and creating a
brand image. We then knew that we had to carry on this image in our digipak and
advert too! Not just our music video. So that we kept the theme the same.

27. As you can see in our digipak we carried on the
theme only 'glammed' it up a bit more.
Which is why we went for the classic little black
dress, and carried on the theme of the red
lipstick. On the digipak the hair and make up is
also more glam too! Which myself and my group
member think works really well!
As it also fits the pop genre.

28. Our Final Advert:

29. The Process:

30. Advert Feedback:

31. Our Feedback:
Our feedback from our advert was to make the
artist the main front image, include reviews, and
have a large clear title. To draw the audience in.
You can clearly see that we have taken this
feedback on board. In our final advert.
This audience feedback was really important as
without it we would have missed key features of
an advert. So the constructive criticism was very
helpful in the process of creating a successful,
professional advert.

32. In our advert I wore a fashionable top. But as it is
a picture of just my face we focused on hair and
make up too. Making sure we carried on the
theme, pleasing the audience.
Examples of the
fashionable top,
glam hair and make up

33. Location:
In the survey we then asked questions about
location: it was unrealistic to film in a town centre,
as it would be very difficult to get permission from
the council and you also need permission from
everyone else in the video. Even if they were just
walking past in the background. But we still
wanted our product to look professional so had to
opt for other locations. Some were difficult as we
had to get permission for filming there, but we
found that these locations worked just as well!

34. So instead of the town centre we decided to film
in a professional dance studio, a large open
park and a fun arcade!
I did research and found that some of these
locations are very suitable for our genre. As
there is an arcade in Rihanna's 'We found love'
video.

35. Dance Studio:
In the dance studio we included a performance as we
found out that this is what the audience wanted us to
incorporate into our music video.

36. To Conclude...
Overall, through all of these stages I have learned
that audience feedback and input is crucial
when creating different products.
However, you do need your own individual input
to make sure that it is your product, and your
creativity.