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Do you watch soaps?                In order to locate target audience
                                       we took a survey of which age was
                              16-24    most interested in soaps. Asking
                              24-35    the same number of people of
                                       different ages, we found that the
                              40-55
                                       most people that answered yes the
                              55+      do watch soaps was the 16-24
                                       group.

From this we decided that E4 would
be the best channel to broadcast on.


 “E4 is the UK’s most watched
 digital channel among 16-34 year
 olds”
   In order to make a successful soap I needed to know the type
    of trailer audiences wanted. This is what I got from the
    audience research

    “The storylines need to be relatable”


                                            “Needs to have storyline of someone
    “Needs interweaving                     going through something similar or
    storylines – parallel                   worse to an average audience ;
    narratives”                             catharsis”


             “Soap is a feminine genre”
 From  the rough cut of the trailer I received
 this feedback
                           “Music transitions need to be
   “Good choice of music   smoother”
   and clips”

                                    “Cut some of the clip lengths”
“The way the
transitions are used
creates drama”

                           “Make the dialogue
   “Needs to make          clearer to hear”
   some of the
   storylines clearer”
To improve the trailer I added title cards. This
                         was to make the story and narratives clearer to
                         the audience, and create the atmosphere I
                         wanted the trailer to have. The also edited in well
                         with my soundtrack I had used.




I also used Garage Band
software to make the transitions
between the music
smoother, instead of the i-movie
music player.
Would you watch the trailer?



                                                             Yes
                                                             No




I generally got quite a good response from the audience, with the majority
saying they would watch the soap if it came out. This gave me confidence
that the trailer was relatively successful, and that the changes I had made
were for the better.
Question 3

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Question 3

  • 1.
  • 2. Do you watch soaps? In order to locate target audience we took a survey of which age was 16-24 most interested in soaps. Asking 24-35 the same number of people of different ages, we found that the 40-55 most people that answered yes the 55+ do watch soaps was the 16-24 group. From this we decided that E4 would be the best channel to broadcast on. “E4 is the UK’s most watched digital channel among 16-34 year olds”
  • 3. In order to make a successful soap I needed to know the type of trailer audiences wanted. This is what I got from the audience research “The storylines need to be relatable” “Needs to have storyline of someone “Needs interweaving going through something similar or storylines – parallel worse to an average audience ; narratives” catharsis” “Soap is a feminine genre”
  • 4.  From the rough cut of the trailer I received this feedback “Music transitions need to be “Good choice of music smoother” and clips” “Cut some of the clip lengths” “The way the transitions are used creates drama” “Make the dialogue “Needs to make clearer to hear” some of the storylines clearer”
  • 5. To improve the trailer I added title cards. This was to make the story and narratives clearer to the audience, and create the atmosphere I wanted the trailer to have. The also edited in well with my soundtrack I had used. I also used Garage Band software to make the transitions between the music smoother, instead of the i-movie music player.
  • 6. Would you watch the trailer? Yes No I generally got quite a good response from the audience, with the majority saying they would watch the soap if it came out. This gave me confidence that the trailer was relatively successful, and that the changes I had made were for the better.