1. Through My Eyes Only
Evaluation Question 3
What we have learnt from our audience
feedback
Emily Fry-Sheehan

2. When creating any piece of media, audience
feedback is a very important factor of its
development. That’s why when we were making
our trailer, we tried to have our audience input
as frequently as we could. By having feedback,
we know what parts of our media product
people enjoy, therefore we can change things to
make them better and more appealing to our
target audience.

3. Font
• The first set of audience feedback we got was
from the class, helping us decide what font they
preferred for our film title.
• The font is a very important aspect of our trailer,
as it creates synergy between the trailer itself, the
magazine cover and the poster.
• Our chosen font had to fit into the horror genre
to match our movie trailer, so we gathered a few
fonts from dafont.com, which we thought fitted
the genre, and then asked the audience to
decided which font that they overall preferred.

4. The class voted that this font fitted the
horror genre well. I thought that the
y’s were slightly dominating in this font
though. However, the pointy jagged
appearance of this text, that the
audience thought fitted the horror
genre, is something that I would look
The audience voted this font as their for in another font.
least favourite, as they thought their was
too much going on. Even though the
audience gave us negative feedback, this
is helpful, in the terms of that we now
know what the audience do not want to
see, so we can avoid that.
This font was voted the classes
favourite, as they said it looks
hands written. This then linked in
with the title “my”.

5. Through my
eyes only
This is the final font that we chose for our trailer. When choosing this
font, we took into consideration what the audience would like, and not
like, to see. This font was found on dafont.com. When searching
through that website, we were looking for something that wasn’t to
busy or crowded, has fairly sharp looking edges and something that fits
the horror genre. We then found this font, called “An Unfortunate
Event” and we knew it was perfect for our trailer.

6. Trailer
• When filming and editing the trailer, we had
the idea in our minds of what we thought
would work in a horror trailer. To see if we
were right, we had to show our audience (a
group of 17-18 year olds) our trailer.
• As this was our first draft of the trailer, when
making the next drafts, we would know what
to change and what not to change from the
feedback.

9. • In our first pie chart, you can see that our positive
feedback overcame our negative feedback, but
the negative feedback given was still something
to work on.
• In our second pie chart, in this survey, we asked
more people that in our first drafts survey, so
therefore, even though it doesn’t appear this
way, we had gained more positive feedback than
our first draft.
• This shows that we had worked on the negative
feedback from the first draft, and had made
improvements, so the trailer was overall more
enjoyable for the audience.

10. Improvements on trailer through feedback:
"At first I thought the mirror was " I think the font could be
accidentally in shot but once the idea changed into a more
was explained to me I thought it was suitable font which suited
effective although initially this was the genre. It was basic and
unclear to me." did not fit the genre that
After we well"
added a
“rec sign to
After we
make it
changed
clearer
the font
“Yes the REC blinking in the
corner gave this away.” (that “I like the font, I think
it was video footage) it works well with the
atmosphere of the
trailer.”

11. Film Poster
For the film poster for our
trailer, I devised two different
posters, which greatly
differed from one another. I
asked a group of 17-18 year
old which poster that they
preferred. This would let me
know what sort of things that
they would look for in a
poster for the horror genre.
Every person that I asked said that they preferred the poster on the left, and all the
feedback was really positive for this poster. This helped reinforce our ideas, and
allowed tweak the poster a little, to make it more attractive to the audience.

12. Magazine Cover
Similar to the film poster,
we asked a group of 17-18
year olds to tell us which
magazine cover they
preferred and why, through
a questionnaire. By asking
in-depth question such as
“What do you think of the
colour schemes and why?”,
this allows us to see from
our audience’s viewpoint,
thus letting us make
changes to make the
magazine cover more
appealing to our target
audience. Overall the
audience said that they
preferred the cover on the
right.

13. Evaluation
• Overall, the feedback from our audience has
been vital during the production of our trailer.
• It has allowed us to make changes to our
pieces of media for the better, so make them
overall more successful with what would be
our target audience.