The document discusses how social groups are represented in a media product. It describes choosing casual clothing for the characters that would be relatable to the target audience and avoiding designer labels. It also discusses setting the opening scene in a forest to create mystery, and including various location shots to establish the setting. Furthermore, it mentions including subtitles for the Portuguese character speaking his native language, and using camera angles and music to conform to stereotypes about race and denote an untrustworthy character.