1) Justin Timberlake has a largely female fan base due to his time in the boy band NSYNC and his appearance on lists of attractive men. 2) He appeals to mainstream audiences because of his pop music incorporating R&B and dance influences as well as roles in popular Hollywood movies. 3) His target age range is 20-40 years old, encompassing both original NSYNC fans who would now be older as well as his current audience of young adults.

1. Audience Research
WHO ARE THE TARGET AUDIENCE FOR MY MUSIC VIDEO?

2. Females
Justin Timberlake has a largely female fan base for
several reasons. Firstly, he was a member of NSYNC, one
of the most successful boy bands of all time. This means
that many of the women who were fans of NSYNC will
have continued to have an interest in Justin Timberlake.
As the rest of the band have not reached the success of
Timberlake, most notably in musical ventures, fans of
NSYNC will feel that JT is their only current connection to
the band.
Secondly, Justin Timberlake is regarded by many to be
an attractive artist. He has placed on ‘Sexiest Men of the
Year’ lists multiple times. Therefore, this is another reason
why Timberlake appeals to a largely female fan base.
Another reason why Justin Timberlake is so popular with
females is his appearance in multiple romantic comedies
(e.g. Friends With Benefits and Bad Teacher).

3. Mainstreamers
Since the beginning of Timberlake’s career in the
industry, he has appealed to mainstreamers.
Through his association to the band NSYNC, JT was
branded a pop artist. This carried through to his solo
career. As he incorporates both R&B and dance
influences into his sound, he would not appeal to any
genre specific markets.
Also, his career in screen acting has consisted solely of
Hollywood movies. These, again, appeal to a
mainstream market.
Thirdly, Timberlake has collaborated with many
popular artists including Timbaland, Nelly Furtado,
Madonna and Snoop Dogg. Collaborating with other
artists that appeal to mainstreamers further reinforces
his place in the mainstream market.

4. Age: 20-40 year olds
Justin Timberlake appeals primarily to people aged between 20 and 40 years old.
As Justin Timberlake was a member of NSYNC, he will still appeal to those who
were fans of the band when they were together. Boy bands appeal primarily to
girls between the ages of 10 and 20 years old (younger fans find appeal in the
music, older fans find appeal in the members of the band, as they are of similar
age). NSYNC performed together between the years 1995 and 2002. Therefore,
fans of the band would currently be around the 25-40 years old.
Timberlake’s solo career has widened his target audience, as he targets a young
adult audience. By reinventing his music style to keep up with what’s current and
keeping himself if not a relevant artist, at least a relevant celebrity face. JT took a
break from his music career to pursue acting. As he’d remained in the public eye,
featuring in widely released movies, he prevented himself from becoming a ‘has
been’.

5. ABC1
Timberlake targets the ABC1 social bracket as they have a larger amount of
expendable income to spend on luxury items such as concert tickets. Justin
Timberlake’s concert tickets are very expensive. His concerts sell out quickly,
and are resold at high figures. For example, tickets to an upcoming show in
Portland were being sold for over $1,000 (see next slide).