The documentary uses conventional documentary techniques such as medium and close up shots of interviews to focus on the interviewee. It alternates camera positions and uses conventional editing to remove questions from interviews. Plain backgrounds are used during interviews to avoid distraction. Graphics are included to identify interviewees and their relevance. Interviews are framed with the interviewee's eye line one third of the way down. A variety of shots is used to prevent repetition. The print advert follows conventional size and format, includes an engaging slogan and image, and provides full scheduling details to clearly indicate when the documentary will air. The channel logo and documentary name are also included per real advertising conventions.