The documentary uses conventional documentary techniques such as medium and close up shots of interviews to focus on the interviewee. It alternates camera positions and uses conventional editing to remove questions from interviews. Plain backgrounds are used during interviews to avoid distractions. Graphics are included to identify interviewees and their relevance. Interviews are framed with the interviewee's eye line one third of the way down. A variety of shots is used to prevent repetition. The print advert is formatted like other ads, includes an engaging slogan and striking image with humor. It provides all relevant scheduling details and includes the channel and documentary logos positioned conventionally.