The quarterly earnings of Coca-Cola were positively impacted by their innovation, distribution network, and variety of beverages sold worldwide. Coca-Cola launched new products, used more sustainable packaging, and marketing campaigns. They also have a very good distribution network through acquisitions like Coca-Cola Enterprises, which produces and delivers 20% of Coca-Cola products worldwide. However, fluctuations in commodity costs can affect their profit margins.

1. Quarterlyearnings of theCoca-cola Company

5. Reasons Innovation Verygood distribution network Costfluctuations effect margins Largebeveragevariety Worldwidesales

6. Innovation Products : Expandtheirbeverageportfolio September 2010 Launch of a new product

8. Marketing Innovative marketing campaign called CRUSH ECO choices can affect carbon footprint.

9. Verygood distribution Acquisition of Coca-Cola Enterprises world’s largest bottler of non-alcoholic beverages.  CCE produces and delivers the finished product to consumers. CCE produces 20% of all Coca-Cola products worldwide.

10. Largebeveragevariety

11. Commoditycostfluctuations Their profitability can be affected by the costs of production inputs Variations in the prices for the raw materials  Variations in the production costs of bottlers

12. Worldwidesales